Description
Week 4 Assignment 1 Submission
If you are using the Blackboard Mobile Learn IOS App, please click "View in Browser."Students, please view the "Submit a Clickable Rubric Assignment" in the Student Center.
Instructors, training on how to grade is within the Instructor Center.
Click the link above to submit your assignment
Assignment 1: Marketing and the Health Care System
Due Week 4 and worth 300 points
Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you:
- Determine the direct impact of marketing for the health care provider you selected.
- Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
- Outline a marketing strategy for the health care provider you selected.
- Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.
- Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
- Describe the health care system and the role of marketing.
- Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.
- Use technology and information resources to research issues in health services marketing.
- Write clearly and concisely about health services marketing using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills.
Explanation & Answer
Hey! Kindly consult me if you need any clarification. Thank you
Running Header: MARKETING STRATEGY FOR CVS HEALTH
Marketing Strategy for CVS Health
Professor’s Name
Name
Course
Date
1
MARKETING STRATEGY FOR CVS HEALTH
2
Healthcare provision is a competitive market. The health service providers ought to work
against all odds to ensure that they are able to meet the demand in the market so that it can be at
the top of the competition. This means that every health provider must have an effective
marketing strategy. Otherwise, the target audiences may end up flocking to one specific
healthcare facility in which they can meet their needs. If this happens, then it means that the
market is not competitive enough and so it may give room for poor service provision (Brekke &
Sørgard, 2006).
One of the best healthcare providers in the United States of America is CVS Health. It is
actually the biggest retailer which provides prescription drugs to other small-scale pharmacies
throughout the states. CVS has adopted an effective marketing strategy which has kept it at the
top for several years in the industry.
The most successful marketing strategy which has been used by CVS is the branding
strategy. The firm has made its prospective clients believe that it is the best health service
provider which has its customers as the priority (CVS strategy sees a shift to long-term care,
2013). It is dedicated to providing the best services of quality and at achievable prices.
Customers across the 47 states believe that in any case, they nee...
Review
Review
