Description
Using the product you identified in the Module Three discussion, begin pre-call planning for the B2B sales call. Outline five SMART (specific, measurable, actionable, realistic, and time-specific) objectives, which are discussed in Chapter 8 of the textbook. Discuss a few other activities you would perform as a part of the pre-call planning.
In response to your classmates, discuss how their identified SMART objectives will support strategies in the sales call.
Refer to the Discussion Rubric for directions on completing these discussions.
Explanation & Answer
Attached.
Running Head: PRE-CALL SMART OBJECTIVES
Pre-Call Smart Objectives
Name
Institution
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PRE-CALL SMART OBJECTIVES
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PRE-CALL SMART OBJECTIVES
Pre-calling enables a salesperson to successfully qualify sales lead and target prospect
and sell their products/ services effectively. It enables a salesperson to effectively interact with
potential clients. Smart objectives in pre-call planning enable the sales representative to prepare
effectively in order to differentiate between success customer interaction and unsuccessful ones
in B2B sales calls (Information Resources Management Association...