Description
Push and pull promotion are the two promotion mix strategies that marketers use.
For your assignment, you will need to do the following:
- Describe both the push and pull promotion strategies.
- Research two companies that are making successful use of both promotion mix strategies (larger companies typically use both).
- Describe the activities of the companies and why you believe they are successful with their strategies.
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Push and Pull promotion strategies
In product marketing, there are two different promotion strategies that business can use to
achieve maximum sales of the products and services. The two strategies include the:
The push factor
The push promotional strategy involves the use of the company's sales force to promote
consumer awareness. The strategy makes use of trade promotion activities to increase the
consumer demands by ensuring that the consumer knows of the product at th...
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