Business Finance
B420/GEB4505 Rasmussen College Section 1 Corporate Culture Assignment

B420/GEB4505 Section 01 Organizational Development

Rasmussen College

Question Description

Southwest Airlines is known for its unique culture within the airline industry. Review this article on the corporate culture. From what you read, describe three of the main approaches that set Southwest Airlines apart from other business cultures. How can other businesses utilize this information? What challenges might other businesses face when trying to adopt these approaches to culture? How can these challenges be overcome?

Your submitted assignment should be 2-3 pages, in APA format, and include correct spelling, punctuation, and grammar usage. For more information on APA, please visit the Online Library, which is available through the Resources tab.

Final Answer

Find attached.


Corporate Culture
Student's Name
Course Number-Name of Course
Instructor’s Name


Corporate Culture

Corporate swiftness and financial sensation can be achieved through corporate culture,
asserts Smith (2004). Corporate culture encompasses the organizational norms and beliefs and
also how the employees and the management interact. According to Smith (2004), corporate
culture affects the practices in a workplace, the surrounding environment, and channels of
communication. Corporate culture can be reflected in the hiring decisions, layoffs and
employee’s benefits. Thus it is important to identify, understand and execute a culture in an
organization in order to react to short and long-term changes in the market, articulates Klein
(2012). This paper seeks to establish the main approaches used by Southwest Airlines apart from
other business cultures and elucidating how other institutions can use these approaches, the
challenges they might fa...

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