Chapter Eleven and Twelve Textbook Review Questions

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Humanities

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You have to have the book and have read the book "Graphic Design Solutions: 4th edition by Robin Landa" before.

Read through Chapter 11 and 12, and answering the following questions specifically.

  • What is the difference between a national brand and a store brand?
  • What does the “psychology of package design” refer to?
  • List at least three of the objectives for effective packaging?
  • What are 5 issues to keep in mind when designing a brochure?
  • What are the Rules of Good Poster Design (see lecture notes)
  • Briefly describe the purpose of a brochure.

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Explanation & Answer

Attached.

Outline
Graphic Design Solutions
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Graphic Designs Solutions
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Running head: GRAPHIC DESIGN SOLUTIONS

Graphic Design Solutions
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Institution Affiliation
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GRAPHIC DESIGN SOLUTIONS

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Graphic Design Solutions
A store brand is a commodity that is branded by the retailer that sells the brand. That
retailer sells the products explicitly. The retailer is involved in the manufacturing, marketing and
selling the product. On the other hand, is a product that is sold nationally (Landa, 2010). The
creator of the brand owns a national brand name. The producer is the same person that deals with
the distribution of the product. Large companies usually own domestic brands. Their distribution
channels are also big since distribution happens countrywide. Psychology of pa...


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