business assignment

Anonymous
timer Asked: Aug 3rd, 2018
account_balance_wallet $30

Question description

Please read the instructions for each part because each part must be complete

Part 1

Refer to the common bond case study attachment

Write a 1,050- to 1,400-word analysis of the Common Bond Email marketing case study.

  • Describe the benefits of creating an email creation strategy and process, and why it is important for Common Bond?
  • Describe any risks of creating a three-month forward-looking email calendar.
  • With relatively high open and click--‐through rates to date, how should the team measure success of the new strategy and process? How will they know if the effort of planning is making an impact?
  • What can you do to improve the strategy or process?
  • Should Common Bond consider an entirely new thread of emails for customers of new products that they launch?
  • As Common Bond grows, should email remain an important avenue for communicating with target customers? How should the strategy evolve over time?

Part 2

The choose topic was a tasty healthy seasoning that people with health issues can use

Create a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker's notes to develop a social media plan for the product that was "created" during Week 3 and include the following:

Establish a strategy and objectives for each piece of the plan.

Address sound reasoning as to why each social media platform is being utilized (Twitter, Facebook, LinkedIn, YouTube, etc).

Build in an email strategy, including target markets, timing, and how to incorporate branding into email communications and measuring tools, to determine success from each platform.

Part 3

Prepare an 875-word research paper as part of a marketing research committee for your organization about current microeconomic thought and theory.

Identify the fundamental lessons the Ten Principles of Economics teaches regarding:

  • How people make decisions
  • How people interact
  • How the economy works as a whole

Explain the following to help the committee members understand how markets work:

  • How society manages its scarce resources and benefits from economic interdependence.
  • Why the demand curve slopes downward and the supply curve slopes upward.
    • Where the point of equilibrium is and what does it determine?
  • The impact of price controls, taxes, and elasticity on changes in supply, demand and equilibrium prices.

CommonBond Email Case Study Introduction By the end of 2015, the marketing team at CommonBond was confident that one of their priorities for early 2016 was to curate and share a cohesive brand story. There was no doubt about it: the financial services landscape was, and would continue to be, a cluttered mass of traditional banks and emerging financial technology players. While the CommonBond marketing team was confident in their positioning and brand story, they knew they needed to communicate it clearly and consistently across multiple marketing channels from their website, to content, to affiliate websites, to email. Email marketing was a critical vehicle for communicating the CommonBond brand story. The team was aware of the fact that email messages are by far consumers’ preferred method of receiving commercial messages from companies. CommonBond’s two primary target segments, in­school MBAs seeking student loans and student loan refinancers seeking to find a lower interest rate responded well to email with strong open and click­through rates. As CommonBond sought to grow throughout 2016, the team was cognizant that the need to consistently communicate via email as well as launch new products to different target markets would impact their email marketing strategy. The CommonBond Back Story CommonBond was founded in November 2011 by David Klein, Michael Taormina, and Jessup Shean, who met at the University of Pennsylvania's Wharton School of Business. The idea for the company was sparked by the founders' frustration with the lack of affordable loan options to fund their own graduate school education. The trio put together a business plan and were accepted to the highly selective Wharton Venture Initiation Program, which serves as a start­up incubator for Wharton students who are pursuing their entrepreneurial passions. The team piloted their business model at Wharton, lending to Wharton MBA students and recent graduates. Following their pilot in 2012, the team made great strides in expanding their product offerings, enabling CommonBond to help a larger population of members. A quick summary is below. ● 2013: ​ CommonBond expanded to 20 MBA programs across the country. ● 2014:​ CommonBond expanded its student loan refinancing and consolidation programs to graduates of law, medical, and engineering programs. ● 2015:​ CommonBond expanded its student loan refinancing program to almost all undergraduate and graduate schools in the United States. Locking Down an Email Marketing Process & Strategy The team spent a great deal of time at the end of 2015 and in the beginning of 2016 stepping up their email marketing efforts by refreshing their email creation process and content strategy. Process Process was becoming increasingly important as CommonBond grew as a company, and email grew as a priority communication vehicle. Process would enable the team to think through and align on each email’s objective, target market, content, and layout. Borrowing from team members’ past experience, they began to meet weekly to hash out critical components of upcoming emails. Key details were documented in a shared document that was updated by members throughout the week. As copy and layout evolved, all inputs were updated in the a “Content Request Form” document (see a sample​ here​ ​ ). The document empowered the team to push projects forward and gain alignment quickly. Targeting The Right Customers Fortunately, CommonBond had collected thousands of customer email addresses since the company’s inception. They had been using those email addresses to target customers with transactional and content emails alike, but needed to review who they were contacting and how frequently. The team had collected four separate email lists: ● Members:​ Members of the CommonBond community who had successfully taken out a loan with the company. ● Pipeline:​ Applicants who were in the process of completing a CommonBond loan application, but who had not yet successfully booked a CommonBond loan. ● Events:​ CommonBond team members worked hard to curate in­office events that welcomed members and non­members into their workspace for panels on career switching, fire­side chats on the financial technology (or fintech) industry, and happy hours. These activities generated a separate events email list. The people on the events list may benefit from receiving additional email communications from CommonBond. ● ∙​ Friends & Family: ​ ​ Investors and quite literally, friends and family of the CommonBond team comprised another list. Understanding the various email lists CommonBond had access to was the first step to targeting the right customer for each email. The team discussed how in the past, emails were sent to one group specifically: ● Members typically received content emails. ● Applicants in the pipeline typically received transactional emails encouraging them to complete their application. ● Events attendees typically received thank you notes for attending events as well as additional event invitations. ● Friends & Family only sporadically received email when the company had news or milestones to share. After surveying the lists, it seemed that content emails could be relevant to each of the different segments. Just because an applicant hadn’t become a CommonBond member by completing their application, there was no reason they wouldn’t find the financial planning or careers content the team published via content emails useful. Similarly, members who hadn’t attended a previous event may find value in learning about each event CommonBond had scheduled, as a future topic may be compelling. The team realized there was ample opportunity to target different customer segments with similar types of information and ultimately reach more members and potential members with their emails. Defining Email Objectives Identifying clear objectives for each target segment was a critical step in enabling the team to determine what types of content should be sent via email. Looking across the various customer segments (members, pipeline, events, and friends & family), it was clear that each segment had different objectives that email could serve. Thinking through this enabled the team to come to the following conclusions: Segment Objective Relevant Emails CommonBond Members ­Engage members with the CommonBond Community including events, contests, and services ­Newsletters ­Event emails ­Announcement emails Pipeline ­Share CommonBond value proposition to drive consideration ­Encourage pipeline to complete application ­Provide information on refinancing ­Drip campaigns ­Newsletters ­Announcement emails Event Attendees ­Share CommonBond value proposition to drive consideration ­Engage attendees with CommonBond community including events, contests, and services ­Newsletters ­Event emails ­Announcement emails Friends & Family ­Share updates on company milestones and growth ­Announcement emails Creating an Email Calendar For Content Emails Creating an email calendar for content emails was critical. This enabled the team to proactively identify who they were reaching, and when, throughout the month. The team set out to create a 3­month rolling email calendar that highlighted each of the different content and events emails they sought to create. This way, they had plenty of time to clearly align on the objectives of each email, the target population, and the send date. In addition, the three­month lead time gave them sufficient time to work through the content of each email using the Content Request Form document while still allowing sufficient time for email design development and reviews. Critical Challenges Going Forward As February began, the team was feeling comfortable with the process to plan content emails in advance. It was clear that the advanced planning had paid off: the emails the team had produced since they had put their new process in place felt like some of the strongest in the company’s history, with strong open and click through rates (see examples below). ● 2015 Year in Review Email:​ ​ Click to view example ○ Key Metrics ■ Open Rates: 48.2% ■ Click To Open Rates: 7.9% ■ Unsubscribes: 0.6% ● January 2016 Community Email:​ Click to view example ​ ○ Key Metrics ■ Open Rates: 43.8% ■ Click Through Rates: 4.1% ■ Unsubscribes: 2.1% ● January 2016 Newsletter Email: C ​lick to view example ○ Key Metrics ■ Open Rates: 33.4% ■ Click To Open Rates: 15.6% ■ Unsubscribes: .05% As CommonBond approached 2016, a year with new product launches in store, the team knew this could mean diversifying their email content to meet the needs of multiple target markets. Would new products mean creating entirely new content emails that had a different focus than the student loan emails the team currently created and launched? When new products were launched, how should the team determine if they warranted a new email communications strategy? If the team chose, at any point, to begin to differentiate content based on the interests of the target customer, what data and technology would they need to do so? As the marketing team celebrated their success in creating high quality content emails, they knew they couldn’t rest on their laurels for long. The fast­pace of a growing company required that they learn from their challenges and successes and plan for the future.
Please read the instructions for each part because each part must be complete Part 1 Refer to the common bond case study attachment Write a 1,050- to 1,400-word analysis of the Common Bond Email marketing case study. • • • • • • Describe the benefits of creating an email creation strategy and process, and why it is important for Common Bond? Describe any risks of creating a three-month forward-looking email calendar. With relatively high open and click--‐through rates to date, how should the team measure success of the new strategy and process? How will they know if the effort of planning is making an impact? What can you do to improve the strategy or process? Should Common Bond consider an entirely new thread of emails for customers of new products that they launch? As Common Bond grows, should email remain an important avenue for communicating with target customers? How should the strategy evolve over time? Part 2 The choose topic was a tasty healthy seasoning that people with health issues can use Create a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker's notes to develop a social media plan for the product that was "created" during Week 3 and include the following: Establish a strategy and objectives for each piece of the plan. Address sound reasoning as to why each social media platform is being utilized (Twitter, Facebook, LinkedIn, YouTube, etc). Build in an email strategy, including target markets, timing, and how to incorporate branding into email communications and measuring tools, to determine success from each platform. Part 3 Prepare an 875-word research paper as part of a marketing research committee for your organization about current microeconomic thought and theory. Identify the fundamental lessons the Ten Principles of Economics teaches regarding: • • • How people make decisions How people interact How the economy works as a whole Explain the following to help the committee members understand how markets work: • • How society manages its scarce resources and benefits from economic interdependence. Why the demand curve slopes downward and the supply curve slopes upward. o Where the point of equilibrium is and what does it determine? • The impact of price controls, taxes, and elasticity on changes in supply, demand and equilibrium prices.

Tutor Answer

TutorLeal
School: Rice University

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Student name
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2
ANTHROPOLOGY
Question 1
Archeology refers to the study of prehistoric events of humankind as well as animals and
plants. This study is done based on the materials or rather, archeological materials found in
different places acting as evidence of activities or existence of humankind in the places or sites
where the materials are found. The archeological study is carried out by excavating of different
sites and analyzing the artifacts, eco-facts and the features found on the sites. The artifacts and
eco-facts excavated can include the physical remains of human beings that existed in the
prehistoric age.
Despite the existence of many methods and techniques that can be used in the study of
prehistoric events and human life, digging up of remains in the identified field has remained the
most common method of archeological research (Ascher, 1974). Different artifacts, eco-facts,
and features are excavated and analyzed to determine the type of life and activities took place in
the ancient world.
The two most significant methods of archeological research include the archival research
and oral history research method. The archival research involves the studying of previous
documentation and other results done by different researchers within different periods of time
before heading to the field. This research method requires researchers to look out for public
libraries of institutional libraries in search of previous documentation on the identified site. The
materials used may include maps of the area, reports of previous studies. The primary objective
of the archival research method is to have an idea or establish the kind of events and activities
that were found in the sites by previous researchers before heading out to the fields (Society for
American Archeology, 2018). Oral history as another archeological research method involves the
use of information passed down by word of mouth such as the stories told about family histories,
and the different traditions observed by different families. This study method may involve
interviewing the descendants to get the information needed for a research process, for instance;
the archeologist that worked in the 19th century interviewed the descendants of the individuals
who owned the plantations and those that were enslaved in Texas as part of their research.
The two research methods help the archeologists to learn more about the history and
present conditions of the field. They are also capable of identifying and studying the historic
sites and interpret the materials obtained. Different methods can be used to determine historical
sites, and others can be located accidentally. Archeologist can use the predictive model to find a
site after which it is surveyed, and after it is proven to be a significant historic site, excavations
are done in different places to obtain samples for testing that act as proof of human activities in
the past (Society for American Archeology, 2018).
Once taken to the labs, the materials obtained are analyzed to establish the age and other
factors. Artifacts are the most important sources of information in archeological studies, and
analyzing them may provide information about the diet, tools, dresses, and weapons as well as
the living conditions and standards of people who used or made them. In the laboratory, they are
washed categorized and organiz...

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Anonymous
Awesome! Exactly what I wanted.

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