What is the Societal Marketing concept

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OyhrBprna

Business Finance

Description

What is the Societal Marketing concept and how can a small business maximize it to its advantage? Please answer comprehensively in 300-400 words.

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Explanation & Answer

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Running Head: SOCIETAL MARKETING CONCEPT

Societal Marketing Concept
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SOCIETAL MARKETING CONCEPT
Societal Marketing Concept
Societal marketing concept says that the marketers are required to deliver goods and
services in a way that it meets and satisfies the requirements of the consumers, expectations of
the company and the needs of the whole society. Societal marketing concept requires the
companies to put its interest in creating relationships rather than doing transactions. Societal
marketing concept it ...


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