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I posted a marketing research assignment. Please finish it. It worth 35 marks. I have to get at least 28. I post some PowerPoint which from our class. I hope I can help you to do this order. Please no plagiarism thx.
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NEWCASTLE BUSINESS SCHOOL
SUPPLEMENTARY ASSESSMENT
Newcastle City
Semester 2, 2017
MKTG2010 Marketing Research
Special Instructions:
▪
The supplementary assessment has two (2) sections.
▪
Answer ALL the questions in each section.
▪
This task is worth a total of 35 marks.
Section A (15 marks)
Short Answers
•
Burlay is a new brand of perfume. The brand manager for Burlay would like to get
consumer opinions regarding: a) the likelihood of purchasing Burlay perfume; b)
perceptions that the perfume smells nice; and c) whether or not Burlay perfume is
perceived to be good value. Design a scale to measure each of these concepts. Use
either a Likert scale, Semantic Differential scale, or Behavioural Intention scale where
appropriate. (5 marks)
a. I would buy the perfume again
•
Very Likely
•
Likely
•
Neutral
•
Not Likely
•
Very Unlikely
b. The perfume has a pleasant smell
•
Strongly Agree
•
Agree
•
Neither Agree Nor Disagree
•
Disagree
•
Strongly Disagree
c. I would recommend Burlay to friends
• Very Likely
• Likely
• Neutral
• Not Likely
• Very Unlikely
•
A marketing researcher employed by Burlay has chosen to conduct a laboratory
experiment that aims to determine the effect of the perfume’s scent on an individual’s
attitude towards the brand Burlay. Please answer the following: (a) Identify the
dependent and independent variable in this study, and one (1) extraneous variable that
may influence the results; (b) Draw a conceptual model to indicate the relationships
betwee...