Assignment 2: External and Internal Environments

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Using the corporation you chose from Assignment 1, examine its industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.


Write an eight to ten (4-6) page paper in which you:

  1. Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.
  2. Considering the five (5) forces of competition, choose the two (2) that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these two (2) forces in the recent past.
  3. With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future.
  4. Assess the external threats affecting this corporation and the opportunities available to the corporation. Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.
  5. Give your opinion on the corporation's greatest strengths and most significant weaknesses. Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.
  6. Determine the company's resources, capabilities, and core competencies.
  7. Analyze the company's value chain to determine where they can create value using the resources, capabilities, and core competencies discussed above.
  8. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
  • Citations and references must follow APA or school-specific format.
  • Check with your professor for any additional instructions.

The specific course learning outcomes associated with this assignment are:

  • Identify how the six segments of the general environment affect an industry and its firms.
  • Identify the five forces of competition.
  • Analyze the external environment for opportunities and threats that impact the firm.
  • Analyze the internal environment of a company for strengths and weaknesses that impact the firm's competitiveness.
  • Use technology and information resources to research issues in business administration.
  • Write clearly and concisely about business administration using proper writing mechanics.

Unformatted Attachment Preview

Running head: Strategic Management and Strategic Competitiveness Strategic Management and Strategic Competitiveness Concheta Askew Strayer University BUS499 Business Administration Capstone Dr. Keller July 19, 2018 1 Strategic Management and Strategic Competitiveness 2 Strategic Management and Strategic Competitiveness Dell is a company which throughout its history has operated amidst tremendous changes. The company plays a significant role to in the technology and business by being rapid in response to changes and often being the one leading the change. The company has gone through innumerable challenges and now it is once again driving the growth. It has maintained a strong business structure whereby last year alone the company shipped about thirty-nine million units. Despite that, the company has not yet met the standards they set for themselves and their investors. The dell business operates in a very competitive environment. At times when the company slipped it has established not temporary solutions but rather those that completely transforms dell and positioned to be among the most trusted technology partner (Noe et al., 2016). To ensure that the company maintained a competitive advantage the business began by simplifying its internal organization to make listening and responding to customers easier. This paper seeks to explore has globalization has impacted in changing the face of Dell company, how technological changes have impacted on the corporation, ways through which Dell could earn above-average returns, how its vision and mission influences its overall performance and success, and also how each category of its shareholders impacts the overall success of Dell company. Globalization Strategic Management and Strategic Competitiveness 3 The company started providing products throughout the world and due to its various global operations, the company has faced varying economic, social, cultural, and political and legal environment which forced the demand to change its business policies and structure. More importantly, globalization has enabled the dell company to make its presence possible in so many international markets as well. This has helped Dell attain a good proportion of market share in countries with emerging economies such as China, India, and so on. The company aims at achieving a billion goal users (Noe et al., 2016). The company is eager to deliver technology to these new users. To see it through the company intends to help initiate this growth through building facilities and also through locating their manufacturing capacity close to their customers. For instance, the company opened a manufacturing center in India and has plans to have other centers opened in various countries such as China and Japan. Additionally, the company has been designing superior products which are specifically designed for global consumers and which are able to compete in the global market. Technology Through the use of technological changes have greatly influenced the activities of Dell Company. It has helped in modifying the company’s communication tactics which it uses in its communication with customers, its suppliers, and also the employees. Dell is one of those companies which are drastic in change. It has immensely utilized the internet which has enabled them to influence their business strategies. The global era has also greatly changed the purchasing behavior of the company there has raised a demand for effective and competent technical support system. Through proper monitoring, the industry has set several retail stores in various countries. Going through the industry’s organization model and the resource-based Strategic Management and Strategic Competitiveness 4 model it is clear that the company’s strategic choices are heavily influenced by globalization and technological changes and the external environment. Industrial-Based Model & the Resource-Based Model There are various things that Dell industry could do to improve or earn above-average returns. They could analyze the environment of computing device industry in an attempt to increase awareness but new entrants and substitute products. It could also help calculate the rivalry level and the customers and supplier bargaining power. By doing a competitiveness analysis the industry would be able to examine its objectives and her strategies. Moreover, they would be in a position to determine the level of their assumption and their competitors’ capabilities. Such a research is crucial in the provision of a significant knowledge about the kind of opportunities they could maximize on and the threats and obstacles they have to face (Piccoli, 2015). This way it would be an easier task for them to make more informed decisions and strategies. Additionally, the organization model would give effective grounds through which the industry can tap opportunities and also limit any possible threats (Ireland & Hitt, 2010). Also, they could be in a better position to compare themselves with their competitors and this is crucial in attaining above average returns. In addition, the resource-based model is important in explaining the firm’s internal environment and in accessing the company’s strength and weaknesses as they embark on an investigation to determine their core competencies. Vision and Mission Statements The Dell’s vision and Mission statements play a great role in ensuring increased return. Their vision states that their vision is not to just provide the best customer experience but rather Strategic Management and Strategic Competitiveness 5 to stand out as the best in business. Their mission statement states that their aim is to be the most successful information and technology company globally through being the best in the delivery of the most admired customer experience in all markets they serve (Piccoli, 2015). Considering the vision and the mission statements it is clear that they are the ones that give the company its direction and also guides in making the most relevant strategies. Dell has ensured a continued culture of improved to ensure that they remain the best in the industry and also to be able to build a diverse and competitive workforce all the over the globe. Dell uses its proficient workforce to provide the most unique customer experience and in return, they are able to make their global presence easily felt and also to drastically increase their sales level. The company’s vision can’t be ignored as it also plays a significant role in maintaining utmost integrate values which aid its management in bringing personal accountability (Ireland & Hitt, 2010). Its mission also inspires it to maximize its quality and reduce the cost of their products and services offered in various markets. Through its mission statement, the industry is able to integrate its operations in accordance with their customers’ expectations and this aids the company in its global expansion strategy. Both Dell’s mission and vision statements guide them in achieving and maximizing their efficiency and minimize the capital cost. Stakeholders The company’s stakeholder group includes the industry’s primary customers, the various hosts’ communities, its suppliers, and the union. Dell has an effective supply chain which enables them to fulfill the expectation o every stakeholder who plays a critical role in helping Strategic Management and Strategic Competitiveness 6 them achieve global success. The company’s customers demand they get reliable products at a reasonable cost. Another, positive achievement of the company is that it integrates technology at the immense level in communicating with its suppliers and this helps in creating transparency and to reduce conflict and this ensures a greater satisfaction among all stakeholders. Additionally, the company utilizes the competent relationship to develop and deliver customized products and offering the lowest possible cost. It also offers employment to the neighboring communities which contribute to the company’s success. To satisfy unions the company develops a continuous improvement to culture. To make the company supply chain more efficient and effective the company’s employees and managers have to be ultimate contributors to success. They help the company to provide the product with less cost and make a global presence. Strategic Management and Strategic Competitiveness 7 References Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2016). Human resource management. China People's University Press. Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 43(2-3), 172-194. Piccoli, G., & Ives, B. (2015). IT-dependent strategic initiatives and sustained competitive advantage: a review and synthesis of the literature. MIS quarterly, 29(4), 747-776. Ireland, R. D., & Hitt, M. A. (2010). Achieving and maintaining strategic competitiveness in the 21st century: The role of strategic leadership. Academy of Management Perspectives, 13(1), 43-57. Running head: WEEK 6 ASSIGNMENT 2 1 Week 6 Assignment 2 Student Full Name Strayer University BUS499 Business Administration Capstone Dr. Keller Date Everything in Blue should be deleted Due Week 6 and worth 125 points Using the corporation you chose from Assignment 1, examine its industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions. NOTE: Be sure to read Chapters 1 -3 in the course textbook and complete the LEARN EActivities for Weeks 1-3 as they set the foundation to this assignment. Begin your paper on Page 2 by writing a four to six (4-6) page paper (does not include Title or Reference pages) in which you: WEEK 6 ASSIGMENT 2 2 Week 6 Assignment 2 Write your introduction here: It should be 1 to 2 good paragraphs that introduce the reader to your topic and it should explain in detail what your paper will be discussing. Much of your introduction may be taken from the assignment itself (in your own words). Read the scenario to get a feel for what the paper is about and explain what your paper will be discussing. Remember, this document is just a template. You will want to review the assignment AND Rubric for full details. Finally, please ask me any questions about this assignment. General Environment Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates (for background, be sure to research and explain the industry in which it operates. You could also define the general environment (cite your sources) and could explain the segments you chose using the textbook/Learn). Read Chapter 2 in the course text book. Review the Week 2 Learn video/Lecture for supporting content. Five Forces of Competition Considering the five (5) forces (model) of competition, choose the two (2) that you estimate are the most significant for the corporation you chose (it would help to define the five (5) forces of competition). Review the Week 1 Learn video Lecture for supporting content. Evaluation Evaluate how well the company has addressed these two (2) forces in the recent past. This will require some research. Future Improvements WEEK 6 ASSIGMENT 2 3 With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future. Read Chapter 1 in the course text book as each chapter it provides a solid background and clues on this model that apply to this section. Review the Week 1 Learn video Lecture for supporting content. External Threats Assess the external threats affecting this corporation and the opportunities available to the corporation. Read Chapter 2 in the course text book as it provides a solid background and clues for this section. Review the Week 2 Learn video/Lecture for supporting content. Threats and Opportunities Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Consider that Threats and Opportunities are External in origin (hint: external environments). Justify your answer. Read Chapter 2 in the course text book as it provides a solid background and clues for this section. Review the Week 2 Learn video/Lecture for supporting content. Strengths and Weaknesses Give your opinion on the corporation's greatest strengths and most significant weaknesses. Consider that Strengths and Weaknesses are Internal in origin (hint: Internal environments). Read Chapter 2 and 3 in the course text book as it provides a solid background and clues for this section. Review the Week 2 and Week 3 Learn video/Lecture for supporting content. Strategy WEEK 6 ASSIGMENT 2 4 Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices. Read Chapter 2 and 3 in the course text book as it provides a solid background and clues for this section. Review the Week 2 and Week 3 Learn video/Lecture for supporting content. Resources, Capabilities, and Core Competencies Determine the company's resources, capabilities, and core competencies. Read Chapter 3 in the course text book as it provides a solid background and clues on mission that apply to this section. Review the Week 2 Learn video/Lecture for supporting content. Value Chain Analyze the company's value chain to determine where they can create value using the resources, capabilities, and core competencies discussed above. Begin by defining the value chain as described in the course textbook. Read Chapter 3 in the course text book as it provides a solid background and clues on mission that apply to this section. Review the Week 3 Learn video Lecture for supporting content. WEEK 6 ASSIGMENT 2 5 References Use at least three (3) quality references, one of which should be the course text book. Note: Wikipedia and other Websites do not quality as academic resources. Your assignment must follow these formatting requirements: List your reference here in APA format. The reference page must include all of the references you used, listed in proper APA format. All references listed here must be used (cited) in your paper. After deleting the blue fonts in this template, make sure your original writing is turned to a black font. Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills. The specific course learning outcomes associated with this assignment are: • Identify how the six segments of the general environment affect an industry and its firms. • Identify the five forces of competition. • Analyze the external environment for opportunities and threats that impact the firm. • Analyze the internal environment of a company for strengths and weaknesses that impact the firm's competitiveness. • Use technology and information resources to research issues in business administration. • Write clearly and concisely about business administration using proper writing mechanics. ...
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School: UIUC

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Running Head: EXTERNAL AND INTERNAL ENVIRONMENT AT DELL

External and Internal Environments at Dell

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EXTERNAL AND INTERNAL ENVIRONMENT AT DELL

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External and Internal Environments at Dell

Introduction

Dell is a company which has undergone significant changes in its growth. The company
remains a critical player in the world of technology due to its rapid responses to changes in the
industry. This strength has made it maintain a strong structure and exhibit a continuous growth.
It is important to note that this growth has been attributed to various factors. One of the
significant factors is the internal and external environment of the business. For that reason, this
paper seeks to give a glimpse into the general environment of the company, and certain forces
have helped in maintaining its competitiveness in the industry.

General environment

The Dell Inc. has the ability to create a nerve end competition in the personal computer
industry. This they can go through various ways which they are known of like innovation and the
creation of path towards getting their paths in the market. Dell is at the top of the competition in
the industry. The company has considerably concerned with quality as a way of differentiating
their products from the ones of their competitors in the market. Over the last decade, the
company has concentrated much of their energy in producing elegance and top end quality into
the market.

The two segments of the general environment that the corporation has settled on and got
the biggest influence are the demographic and technological segments. Honestly, the two
segments also constitute the success angle of the cooperation as it hugely impacts its influence
on the market. I steeled on the demographic segment owing to the fact that he demographic

EXTERNAL AND INTERNAL ENVIRONMENT AT DELL

3

stands to play an important role in almost all the big corporations (Dell Inc., 2015). Marketers
are most often prone to use the variables that affect the marketing sector in developing the
demographic profiles. The demographic profiles hold the information of the consumers and help
the company to major only on what the consumers need as a way of incising into the electronic
market. Many times the companies have utilized the demographic profile of their consumers to
create a mental picture of what their consumers really need. Concerning the technological aspect,
the company has strived to involve innovations in the subsequent products that they unleash into
the market to increase their market base. As such technology has been on the core pillars of the
company and the top segment that they concentrate on.

Five (5) forces of competition

The five faces of competition as outlined by Porter include the suppliers, buyers,
competitive rivalry, and potential entrants to the industry and product substitutes. Pout of the
f...

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