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Running head: NETFLIX INCORPORATED
Netflix which was started in 1999 by Hastings Reed was primarily geared to helping
clients rent our DVs as opposed to buying and keeping them. The business strategy was timely
since that was the period that the popularity of movies was peeking. With a monthly fee, clients
had the opportunity to choose DVDs and watch them for a period of time before being required
to give them back. The DVDs were delivered to the client’s home using the provided home
address, and at first, there was no rental period meaning that the client would keep it for as long
as they desired. On the downside, the customer was only allowed to get one at a time such that
when they returned the past DVD, then they got more access to another DVD. However, in the
year 2011 Netflix decided to change the structure of the business and to provide two s...
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