Running Head: CREATIVE ORGANIZATION
Strategic Change: Case Study
Hadasaw A. Price
The University of Phoenix, School of Business
Management
LDR/531
Jim Scholes, SPHR
08/03/2018
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1.
In essence, creative organizations can draw a new idea from problems within the firm. An
issue considered a problem can lead to the organization developing an innovative approach from
the various solutions suggested. Moreover, with an experienced leader in the firm the successful
implementation of the new ideas is achievable (Bilton and Cummings, 2010). The presence of an
active leader improves performance. A good manager and leader can guide his team and
organization towards goal accomplishment. Nevertheless, the manager requires understanding
the group’s dynamics to motivate them towards goal achievement. Google, Twitter, Facebook,
Squarespace and Zappos remain regarded as creative organizations due to the capacity of the
leaders being able to manage and motivate their teams towards achieving their objectives.
Google is considered an innovative firm because it nurtures a learning culture that
contributes to the growth and success of the corporation. The company provides a safe work
environment for the employees and also employs policies that help to maximize performance
(Marwah, 2011). Facebook is also a creative firm that encourages learning and growth of
employees. The company boosts teamwork and communication in a bid to be successful in the
competitive environment. Twitter, however, makes use of initiatives such as open-air reunions
and corporate goals that guide it towards developing new innovative strategies for success.
Squarespace also generates its creativity by making employees feel appreciated as their ideas are
listened to by management. Lastly, Zappos focuses on team building and employee inspiration to
boost its creativity.
The creative firms often employee teamwork and employee motivation in a bid to
improve performance. Nevertheless, the creative organizations can employ other initiatives to
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boost performance. For instance, these firms can opt for training on employees to increase their
skills and expertise in the line of work. Integration of new behaviors and mindset by the leaders
should help to be efficient and unique in generating new ideas for performance improvement.
These recommendations are the substantive comments from the team.
2.
Google Company is a creative organization based on the mastering leadership approach.
In mastering leadership, an organization is expected to focus on improving team and
organization performance. The primary priority of Google Company is centered on increasing
employee performance. The company utilizes various initiatives to boost the performance of its
workers. The first approach that Google focuses on is nurturing a learning culture. As the
corporation continues to grow from advancement in technology, it tries to reinvent its culture to
make sure that employees follow the same route.
The company employs an active approach to increase the morale of the employees. For
instance, Google gives free meals to all workers. Other benefits that employees at Google get
include free haircuts, swimming, gym, free dry cleaning, free health and dental services and car
subsidies. Also, it organizes excursions for all the employees in the environment. Moreover,
Google gives financial incentives to the workers. Furthermore, it creates opportunities where the
employee can attend open conferences, engage in gym classes and even bring pets like dogs to
work. These approaches help to keep employees motivated towards working at Google
Company.
Additionally, Google has been able to establish a balance between personal and work life
for all employees. The firm organizes a workplace that is pleasant for the employees thus limit
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stress that may arise at home or in the workspace. Also, the firm has initiatives and policies that
govern all workers and direct them towards goal accomplishment. These policies guide
employees towards improved performance. Therefore, as a creative organization, Google can be
said to follow the mastering leadership approach which entails team building and performance
improvement. The company strives to increase employee morale and contribution to the
organization's goals.
Google Company meets the criteria for mastering leadership. The criteria involve
leadership creativeness, which entails improving the effectiveness of leaders in organizations. A
good leader should be able to deal with current growing complexities and guide his or her team
towards better performance despite the increasing complexities in the work environment.
Moreover, mastering leadership entails establishing strategic approaches that can assist in
creating a competitive advantage for a firm. As such, Google has been able to meet these
strategies by helping employees at work.
The company focuses on enhancing the abilities of its employees. It utilizes initiatives
that can boost employee performance thus, in turn, creating a competitive advantage despite the
environmental complexities arising from technological advancements. Additionally, mastering
leadership requires leaders to focus on personal development to build teams that are efficient at
work (Anderson and Adams, 2016). This is an approach that leaders at Google employ. The
management has been able to accomplish personal development and hence to gain the capacity to
manage others.
Google has a unique culture that contributes to its success in the competitive
environment. The firm has employees whose purpose is to make all the other staff members
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happy and productive. By improving employee performance, Google can remain a top
performing firm. Moreover, the firm practices specific behaviors that contribute to its success.
For instance, as a creative organization is expected to have leaders that are good coaches to the
employees, that is what the company does. The company as an excellent coach to personnel
provides solutions to problems affecting employee contribution.
Secondly, Google works towards empowering its employees. As employees are given
tasks to complete towards goal accomplishment, they are also granted freedom at work.
Moreover, the firm expresses its interest in the team members in a bid to boost team building.
Additionally, Google makes use of effective communication in the work environment. It
encourages open dialogues that allow for the ideas of employees to be heard. Moreover, the
problems and concerns of employees are heard through effective communication approaches.
Also, the firm utilizes initiatives that contribute to the career development of workers.
Google also has a clear vision and mission that guides the team towards goal accomplishment.
The vision provides a strategic approach that employees follow. Lastly, the firm utilizes
technical skills to provide advice to employees as well as improve their performance. As such,
the corporate culture at Google is efficient and one that contributes to its success (Hitt,
Hoskisson and Ireland, 2017). Therefore, proposing a change in the organization may require
convincing ideas at Google.
The current culture at Google is what makes it a top performing corporation. As such,
introducing an opportunity for strategic change is met with great opposition (Cunningham and
Harney, 2012). Changes in the firm may be difficult to accomplish. Employees at Google are
already contented with the current culture. The ethos is what force employees want to come to
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work every day in the firm. Therefore, deciding to introduce a new change will require outlining
greater benefits to the firm and staff for it to be accepted.
The corporate culture and organizational structure of Google are likely to cause a
significant barrier to opportunities for strategic changes. This is because, for one, employees
might feel as though the freedom and free benefits are given to them at the firm will be
compromised. Moreover, the management might see changes as a means of reducing employee
motivation and performance. Thus, a change at Google will require exciting initiatives for it to
be considered an adequate strategic opportunity.
Based on the analysis of a creative organization, it comes out that, a firm centered on
improving employee and organization performance qualifies to be among the innovative
companies. Moreover, a firm that follows criteria of mastering leadership which involve team
building and self-development is an innovative company (French, 2011). Therefore, creativity
does not only include establishing solutions to problems or designing new innovative approaches
alone. However, a creative organization is centered on utilizing initiatives that improve and
enhance employee performance.
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References
Anderson, R. J., & Adams, W. A. (2016). Mastering leadership: An integrated
framework for breakthrough performance and extraordinary business results.
Bilton, C., & Cummings, S. (2010). Creative strategy: Reconnecting business and innovation.
Chichester, West Sussex [England: Wiley.
Cunningham, J., & Harney, B. (2012). Strategy & strategists. Oxford: Oxford University Press.
French, R. (2011). Organizational behaviour. Hoboken, N.J: Wiley.
Hitt, M. A., Hoskisson, R. E., & Ireland, R. D. (2017). Strategic management: Competitiveness
& globalization.
Marwah, G. (2011). Change management: Exploring the understanding of an organization's
capacity to change in. Place of publication not identified: Grin Verlag Ohg.
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