Country Analysis ( Nigeria)

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avpbyr84

Business Finance

Description

The country I have Chosen is Nigeria

1.) Market Entry Strategies: Which market entry strategy is most attractive for Nigeria? Considering the risks, should the company enter this market?

2.Cultural awareness: What specific cultural considerations should be addressed if the company were to enter this market?

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Explanation & Answer

Attached.

Running Head: NIGERIA MARKET ENTRY STRATEGIES

Nigeria Market Entry Strategies
Name
Institutional Affiliation

1

NIGERIA MARKET ENTRY STRATEGIES

2

Investing in Nigeria is choosing to invest in one of Africa’s biggest economy and with
the country having the largest population in the African continent means there is a ready market
for most products. Penetrating this market requires an investor to conduct research on best
practices when trying to enter this new market. The first is that investors must realize the most
sought after products in the Nigerian ma...


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