Issue in Marketing

User Generated

ybirgurybeq

Business Finance

Description

2-3 {age paper along with reference sheet. Correct grammar, spelling, APA guidelines. Must be a good paper. Marketing attempts to satisfy both consumer wants and needs, Describe a product you need and explain in detail how marketing helped ( or continues to help) you meet that need. Next, describe a product that you want. How has marketing helped move the product from one that is wanted to one that is needed? Here is an example: you NEED a communication device but you WANT a smartphone. Think about how marketing helped justified the purchase. Now, come up with your own example. In your opinion, are these marketing efforts ethical or unethical? Support your work with cited and referenced research.

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Explanation & Answer

Attached.

Running head: MARKETING

1

Marketing
Student’s Name
Institution

MARKETING

2
Marketing

The product I need is the latest iPhone Smartphone because of its outstanding features.
The product is very unique and the features would allow me to research online for long hours
without getting the battery depleted. The big screen is really helpful in the event that I need to
have to use the phone for more than one task simultaneously. In short, the phone could be very
supportive of my online work and classes. To satisfy the need for the phone, marketing truly
helped me get it. The decision to acquire the phone was highly influenced by the marketing used
to market the phone (Matt, 2017). The finest means to influence purchase c...

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