Assignment Content Successful businesses regularly analyze their processes to ensure they’re operating as efficiently as possible and maintaining their competitive advantages. Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you will practice using a SWOT analysis to better understand the factors involved in making business decisions that promote sustainable competitive advantage. Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace. Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique. Write a 700- to 1,050-word modified SWOT analysis that includes the following: An introduction with a detailed description of the company A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include: Financial, physical, or human resources Access to natural resources, trademarks, patents, or copyrights Current processes (employee programs or software systems) An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage; examples may include: Market trends (new products or technology advancements) Economic trends (local and/or global) Demographics Regulations (political, environmental, or economic) Conclusion with an evaluation of how the company has retained its competitive advantage

Assignment ContentPrepare a financial plan for the company you select for your business plan. This financial plan will be included in your final business plan in your capstone course.Describe the business, including the type of business.Create the business case.Determine why funding is needed for the company.Determine the sources of funding. Consider self-funding, borrowing, equity, venture capital, etc.Evaluate the requirements of each funding source you determined appropriate.Analyze the associated risks of each funding source.Decide which sources are the best fit for your company based on the requirements of each. Justify your decision.Estimate the cost of capital for both short-term and long-term funding sources. Research current estimated APRs for your selected sources of funding. Consider creating a table or chart to display this information.Create a profit-and-loss statement for a 3-year period. Project revenue, stating realistic assumptions, such as growth per year, in your projections.Estimate direct costs, including capital, marketing, labor, and supply costs.Cite references to support your assignment.