Pick two of the following organizations to research and discuss. Explore the website and call a representative (include who you spoke to). What important issues and implications of operating and networking in a changing global business environment exist?  Top Organizations for Entrepreneurs Entrepreneurs’ Organization (EO) The world’s only peer-to-peer network solely for entrepreneurs. Connects entrepreneurs with over 10,000 peers and offers opportunities to attend global networking events. Young Entrepreneur Council (YEC) For entrepreneurs below the age of 40. Provides 24/7 peer-to-peer support, events, and a chance to take part on mentorship discussions. Social Enterprise Alliance (SEA) Provides members with subscriptions to a monthly newsletter, access to forums, the SEA Knowledge Center, consultation services, and networking opportunities at events. Startup Grind One of the largest organizations in the world and has connected over 215,000 founders in 185 cities internationally. It holds monthly events featuring successful local founders, innovators and investors, and has provided entrepreneurs with connections to partners, funding and mentors.[i] Association of Private Enterprise Education (APEE) An organization that provides entrepreneurship education and information and offers annual conferences as an opportunity to expand this knowledge. United States Association Small Business and Entrepreneurship (USASBE) Entrepreneurship community that focuses on: entrepreneurship education; entrepreneurship research; entrepreneurship outreach; and public policy. Membership includes access to their online career center which offers networking opportunities with fellow entrepreneurs, educators, and policy-makers. Ashoka For social entrepreneurs, Ashoka is the largest network for entrepreneurs who want to change the world. It provides startup financing and excellent networking opportunities. The Entrepreneur’s Club (TEC) Holds 10 events a year and gives entrepreneurs a chance to network, swap ideas with peers, and listen to influential speakers like Steve Blank and Guy Kawasaki. Source: John Rampton, “12 Organizations Entrepreneurs Need to Join,” Entrepreneur (January 2, 2015). http://www.entrepreneur.com/article/241192 (Links to an external site.)

STRATEGIC MARKETING PLANINTRODUCTIONThis assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.PRODUCT/SERVICEThis assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already "in-place" campaigns. You must develop the business concept in its entirety.Describe the new product or service.Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the marketplace.OBJECTIVES/MISSION STATEMENTCreate a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).Marketing objectives include goals for sales, profits, market share (as examples)Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and time-specific—in formulating your objectives. An objective with a 100% goal is not acceptableTARGET MARKETIdentify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau's American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market.COMPETITIONAnalyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Hoover's Pro in the Library is a good tool for this section; it may be accessed under Find Web Resources.PRODUCT/SERVICE FEATURESProvide a brief overview of the product or service.State the features of your product/service. Show how it's innovative and different. It may be unique because of the area in which you plan to market it.Discuss legal and ethical implications that could affect the marketing process. This will require research.CORE STRATEGYDiscuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning.MARKETING MIX: COMMUNICATIONS & PROMOTIONThe Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management. An integrated marketing communications (IMC) approach delivers a clear and consistent message to your consumers and is connected to your Core Strategy.Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements.Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach?Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign.MARKETING MIX: PRICEDiscuss what pricing objectives you would consider for your product/service. The Objectives should be based on the various theories presented in marketing literature and take in to account competitor pricing. Including background on value proposition, positioning, and target market is necessary. All of these components provide rationale for the chosen pricing scheme.MARKETING MIX: CHANNELS OF DISTRIBUTIONChannels of Distribution: Specify the type of distribution channel you will use and include rationale.MARKETING MIX; CUSTOMER RELATIONSHIP MANAGEMENTCustomer Relationship Management -Detail how you will incorporate CRM into your plan. Be sure to include a discussion on the role of technology that will be used to support your CRM.

Use the K-W Vision dashboard, reports and data explorer screens to identify issues and opportunities for Blue in the U.S. market.  Make decisions that support the Blue brand: ? Predict market demand and set production ? Set channel price ? Make formulation decisions ? Determine promotional spending decisions ? Communicate your strategy to your managers The simulation begins in 2019. Make decisions for 4 years, ending in 2022.  + Prepare a 2 - 4 page paper, 12-pt font, double-spaced. Include the decision history and in- come statement for the best iteration of the simulation.