6-8 page essay

User Generated

G19800311

Business Finance

Description

The company for this assignment is Microsoft. Please follow the template that is attached


Using the same industry from Assignment 2, and one of your chosen publicly traded corporations within that industry from Assignment 1, research the company on its own website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Write a six to eight (6-8) page paper in which you:

  1. Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
  2. Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
  3. Analyze the competitive environment to determine the corporation's most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
  4. Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
  5. Use at least four (4) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
  • Citations and references must follow APA or school-specific format.
  • Check with your professor for any additional instructions.

The specific course learning outcomes associated with this assignment are:

  • Identify various levels and types of strategy in a firm.
  • Use technology and information resources to research issues in business administration.
  • Write clearly and concisely about business administration using proper writing mechanics.

Click here to view the grading rubric.

Unformatted Attachment Preview

Running head: WEEK 8 ASSIGNMENT 3 1 Week 8 Assignment 3 Student Full Name Strayer University BUS499 Business Administration Capstone Dr. Keller Date Everything in Blue should be deleted Due Week 8 and worth 150 points Using the corporation you chose from Assignment 1, examine its industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions. NOTE: Be sure to read Chapters 1 – 10 in the course textbook and complete the LEARN EActivities for Weeks 1-8 as they set the foundation to this assignment. Begin your paper on Page 2 by writing a six to eight (6-8) page paper (does not include Title or Reference pages) in which you: WEEK 8 ASSIGMENT 3 2 Week 8 Assignment 3 Write your introduction here: It should be 1 to 2 good paragraphs that introduce the reader to your topic and it should explain in detail what your paper will be discussing. Much of your introduction may be taken from the assignment itself (in your own words). Read the scenario to get a feel for what the paper is about and explain what your paper will be discussing. Remember, this document is just a template. You will want to review the assignment AND Rubric for full details. Finally, please ask me any questions about this assignment. Business-Level Strategies Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion (for background, be sure to research and explain the industry in which it operates. You could also define the business-level strategy (cite your sources) and define the strategy you are writing about using the textbook/Learn). Read Chapter 4 in the course textbook. Review the Week 4 Learn video/Lecture for supporting content. In this section, you will want to research and identify the core competencies of your chosen firm. Demonstrate from your research how the firm uses its core competencies to create and sell its products in the marketplace. What actions & choices has the firm made to compete in individual product markets? Hint: “Every firm must form and use a business-level strategy. However, every firm may not use all the strategies – corporate-level, merger and acquisition, international, and cooperative—that we examine in Chapters 6 through 9” (Hitt, Ireland, & Hoskisson, 2013, pp. 102-103). Corporate-Level Strategies WEEK 8 ASSIGMENT 3 3 Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion. You should define corporate-level strategy (cite your sources). Read Chapter 6 in the course textbook. Review the Week 6 Learn video/Lecture for supporting content. Competitive Environment Analyze the competitive environment to determine the corporation's most significant competitor (this will require research/cite your sources). Compare their strategies at each level (market commonality, resource similarity, competitive behavior, and competitive dynamics/actions/responses) and evaluate which company you think is most likely to be successful in the long term. Justify your choice. Hint: read Chapter 5 in the course textbook as it provides a solid background and clues on this model that apply to this section. Review the Week 4 Learn video Lecture for supporting content. Market Cycles Determine whether your choice from Question 3 (Competitive Environment section above) would differ in slow-cycle and fast-cycle markets. It would be a good idea to explain what the slow-cycle and fast-cycle markets are from the textbook (cite your sources). Hint: read Chapter 5 in the course textbook with a special focus on the Competitive Dynamics section. Review the Week 4 Learn video Lecture for supporting content. WEEK 8 ASSIGMENT 3 4 References Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning. Use at least three (3) quality references, one of which should be the course textbook. Note: Wikipedia and other Websites do not quality as academic resources. Your assignment must follow these formatting requirements: List your reference here in APA format. The reference page must include all of the references you used, listed in proper APA format. All references listed here must be used (cited) in your paper. After deleting the blue fonts in this template, make sure your original writing is turned to a black font. Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills. The specific course learning outcomes associated with this assignment are: • Identify how the six segments of the general environment affect an industry and its firms. • Identify the five forces of competition. • Analyze the external environment for opportunities and threats that impact the firm. • Analyze the internal environment of a company for strengths and weaknesses that impact the firm's competitiveness. • Use technology and information resources to research issues in business administration. • Write clearly and concisely about business administration using proper writing mechanics. Assignment 3: Business-Level and Corporate-Level Strategies Points: 300 Criteria 1. Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion. Weight: 20% 2. Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion. Weight: 20% 3. Analyze the competitive environment to determine the corporation's most significant competitor. A Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice. Weight: 25% 4. Determine whether your choice from Question 3 would differ in slow-cycle and fastcycle markets. Weight: 20% 5. 3 references Weight: 5% Meets Minimum Fair Proficient Exemplary Expectations 70-79% C 80-89% B 90-100% A 60-69% D Did not submit or Insufficiently analyzed Partially analyzed the Satisfactorily analyzed Thoroughly analyzed incompletely analyzed the business-level business-level the business-level the business-level the business-level strategies for the strategies for the strategies for the strategies for the strategies for the corporation you chose to corporation you corporation you chose to corporation you chose corporation you chose determine the business- chose to determine determine the business- to determine the to determine the level strategy you think the business-level level strategy you think business-level strategy business-level strategy is most important to the strategy you think is is most important to the you think is most you think is most long-term success of the most important to the long-term success of the important to the longimportant to the long- firm and whether or not long-term success of firm and whether or not term success of the term success of the firm you judge this to be a the firm and whether you judge this to be a firm and whether or not and whether or not you good choice. or not you judge this good choice. you judge this to be a judge this to be a good A Insufficiently justified to be a good choice. A Satisfactorily justified good choice. choice. Did not submit your opinion. A Partially justified your opinion. A Thoroughly justified or incompletely justified your opinion. your opinion. your opinion. Did not submit or Insufficiently analyzed Partially analyzed the Satisfactorily analyzed Thoroughly analyzed incompletely analyzed the corporate-level corporate-level the corporate-level the corporate-level the corporate-level strategies for the strategies for the strategies for the strategies for the strategies for the corporation you chose to corporation you corporation you chose to corporation you chose corporation you chose determine the corporate- chose to determine determine the corporate- to determine the to determine the level strategy you think the corporate-level level strategy you think corporate-level strategy corporate-level strategy is most important to the strategy you think is is most important to the you think is most you think is most long-term success of the most important to the long-term success of the important to the longimportant to the long- firm and whether or not long-term success of firm and whether or not term success of the term success of the firm you judge this to be a the firm and whether you judge this to be a firm and whether or not and whether or not you good choice. or not you judge this good choice. you judge this to be a judge this to be a good A Insufficiently justified to be a good choice. A Satisfactorily justified good choice. choice. Did not submit your opinion. A Partially justified your opinion. A Thoroughly justified or incompletely justified your opinion. your opinion. your opinion. Did not submit or Insufficiently analyzed Partially analyzed the Satisfactorily analyzed Thoroughly analyzed incompletely analyzed the competitive competitive the competitive the competitive the competitive environment to environment to environment to environment to environment to determine the determine the determine the determine the determine the corporation's most corporation's most corporation's most corporation's most corporation's most significant competitor. significant significant competitor. significant competitor. significant competitor. A Compare their competitor. A Compare their A Compare their A Compare their strategies at each level A Compare their strategies at each level strategies at each level strategies at each level and evaluate which strategies at each and evaluate which and evaluate which and evaluate which company you think is level and evaluate company you think is company you think is company you think is most likely to be which company you most likely to be most likely to be most likely to be successful in the long think is most likely successful in the long successful in the long successful in the long term. A Insufficiently to be successful in term. A Satisfactorily term. A Thoroughly term. Did not submit or justified your choice. the long term. justified your choice. justified your choice. incompletely justified A Partially justified your choice. your choice. Did not submit or Insufficiently determined Partially determined Satisfactorily determined Thoroughly determined incompletely whether your choice whether your choice whether your choice whether your choice determined whether from Question 3 would from Question 3 from Question 3 would from Question 3 would your choice from differ in slow-cycle and would differ in slow- differ in slow-cycle and differ in slow-cycle Question 3 would differ fast-cycle markets. cycle and fast-cycle fast-cycle markets. and fast-cycle markets. in slow-cycle and fastmarkets. cycle markets. No references provided Does not meet the Does not meet the Meets number of Exceeds number of required number of required number of required references; all required references; all references; some Unacceptable Below 60% F references; all references references poor poor quality choices. quality choices. 7-8 errors present 5-6 errors present references high quality choices. 3-4 errors present references high quality choices. 0-2 errors present 6. Clarity, writing More than 8 errors mechanics, and present formatting requirements Weight: 10% Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
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Attached.

Running head: WEEK 8 ASSIGNMENT 3

1

Week 8 Assignment 3
Name
Strayer University
BUS499 Business Administration Capstone
Date

WEEK 8 ASSIGNMENT 3

2
Week 8 Assignment 3

The choice of both business and corporate strategies in an organization is essential
because the decision sets the tone for long-term sustainability and success or failure. Effective
identification of both business and corporate strategies needs an organization to understand the
kind of competition it faces in its industry and marketplace in general (Hitt, Ireland & Hoskisson,
2013). Once a corporation has identified the kind of strategies that it can use, then it can move to
build a successful organization. These strategies include corporate, business, mergers and
acquisitions, and international among others.
Microsoft Corporation is one of the leading technology firms in the world that has grown
based on its business and corporate level strategies which have given it a competitive edge and
success. Recent activities at the Seattle headquartered technology giant demonstrate that the
company has focused on the use of effective business level and corporate level strategies that
include innovation, cost leadership and product differentiation that allows it to offer products and
affordable pricing to different market segments (Lopez, 2016). In this assignment, the paper
discusses Microsoft Corporation’s strategies that have enabled it to attain its competitive
advantage. The paper also analyzes the organization’s competitive environment to ascertain its
most important competitor and makes a comparison of their strategies based on market cycles.
Business Level Strategies at Microsoft Corporation
Business level strategies enable a firm to maximize its operations and profits. Business
level strategies aim at offering value that appeal to customers while ascertaining that they are
cost-effective. A business-level strategy determines the kind of customers that an organization
serves, the kind of products or service that meet the needs of the targeted customers, and how the
organization keeps its customers satisfied (Hitt et al., 2013). Therefore, a business strategy

WEEK 8 ASSIGNMENT 3

3

allows a firm to achieve a competitive advantage through its exploitation of core competencies in
developing products for particular markets. Customers and customers relationships are at the
heart of a business strategy; both in the short and long-term profitability. Microsoft
Corporation’s business strategy is anchored on its international expansion through broad product
differentiation (Microsoft Corporation, 2018). Microsoft is driven through its technological
differentiation by developing products that meet the needs of different customers in different
international market segments.
Innovation is at the heart of the technological differentiation that Microsoft pursues to
attain its competitive edge in the marketplace (Lopez, 2016). The American technology giant's
business strategy focuses on driving and expanding its innovation to attain market excellence.
Product differentiation allows the firm to l...


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