Description
2-3 pages with a references sheet. No cover sheet. APA guidelines, correct grammar. All parts of questions must be addressed.
1. What are the ethical implications of target marketing in terms of reaching specific groups of consumers?
2. Describe how marketers attempt to sell children specific products and detail your thoughts on the nature of their tactics. Are they ethical or unethical? Then, describe how marketers attempt to sell adults specific products and detail yuor thoughts on the nature of their tactics. Are they ethical or unethical? Ideally, you will have one complete page (or more) for each group: one page analyzing marketers' attempts at targeting children and one page analyzing marketers attempts at targeting adults. Support your work with cite and referenced research.
Explanation & Answer
Hello,Attached find the completed work together with the plagiarism report. Go through it and in case you need any corrections kindly let me know.All the best.
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Running head: ETHICS OF TARGET ADVERTISING
Ethics of Target Advertising
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ETHICS OF TARGET ADVERTISING
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Q1. What are the ethical implications of target marketing in terms of reaching specific
groups of consumers?
Target marketing refers to concentrated marketing of a product(s) to a segment of
consumers because of the potential benefits such as the size of the market and growth rate.
However, a closer examination of the ethical implications that this strategy has on the consumers
is essential to protect the target groups from falling prey to inappropriate advertising content.
According to Cui and Choudhury (2014), the marketers and consumers often differ on their
perceptions of marketing ethics. Based on the controversial nature of the subject, ethics in target
marketing cannot be examined from a single point of view. An integrated framework is essential...
