Running head: QUENCH CARBONATED SOFT DRINK SWOT Analysis of Quench Carbonated Soft Drink Company Name: Cheryta McKoy Course: Strategic Management Bus 599 Instructor: David Ross July 22, 2018 1 QUENCH CARBONATED SOFT DRINK 2 Introduction The paper will explore the SWOT analysis of Coca-Cola as a non-alcoholic beverage company producing quench which is a soft drink product from fruits, containing packed vitamins and low sugar. The beverage is any drink other than water which is consumed to quench thirst, and there are alcoholic and non-alcoholic drinks. Use of quench as a soft drink improves an individual lifestyle and maintains health for those quenching thirst with quench soft drink. Quench soft drink is chosen because of its several benefits to the human body since the soft drink is free of alcohol content and is readily available at an affordable price in many Coca-Cola outlets. Since the product is produced by a famous beverage company, it attracts many customers and remains competitive in the international market (Waldemer, 2018). Therefore, consumers easily access quench products from various stores of Coca-Cola Company. Non-Alcoholic Beverage Company Coca-Cola is the company producing quench, and the company has been of great importance in the beverage industry. First, beverage products from Coca-Cola Company are accepted globally, and its new non-alcoholic drink by name quench will attract consumers globally. Without Coca-Cola Company, refreshing with soft drinks could be a challenge (Waldemer, 2018). Also, the company is essential in offering job opportunities for employees working in Coca-Cola industries with experience in producing soft drinks like quencher. The company is also significant in producing soft drinks accepted by mothers with teens who require vitamins to improve their immune system. Mission Statement QUENCH CARBONATED SOFT DRINK 3 The Coca-Coca Company’s mission statement is to produce nutritious and healthy carbonated drink that contains multivitamin and is beneficial for human health (Merlly, 2018). The mission statement ensures ingredients in the quencher juice help refresh athletes, youths, and adults who need to maintain a healthy human body for effective conduction of their activities. Trends in the Quench beverage industry The quench non-alcoholic soft drink has been accepted in India, American and European regions. The nutritious value of the soft drink has influenced its selection by different global customers. The fact that it is made from raw fruits, containing low carbon content and healthy for human consumption has made the beverage to be the best choice. The beverage will improve immunity in the human body, especially for mothers with teenagers who enjoy using quench soft drink globally. The non-alcoholic drink has little adverse effects since it does not cause liver cirrhosis and other health illnesses resulting from excessive alcohol and drug abuse. Strategic Position The Coca-Cola Company uses customer perceptions factors to design the strategic position of a particular product in the international market. Quench attracts customers globally and the sense of customer satisfaction after using quencher motivates the Coca-Cola Company to regularly market quencher product as the best non-alcoholic soft drink to be used to cater for the health needs of children, youths and adults in the modern societies since it does not contain any alcohol content (Waldemer, 2018). Distribution Channels The Coca-Cola Company will use restaurants to target consumers who like refreshing after their meals with soft non-alcoholic drinks. Non-alcoholic drinks are common in restaurants, QUENCH CARBONATED SOFT DRINK 4 whereby consumers especially tourists are required to pay more in purchasing soft drinks. If quencher soft drink is channelled through restaurants, tourists and consumers in need of nonalcoholic drinks will buy more and maintain sales of Coca-Cola Company of increasing profitability (Cantor, 2015). Therefore, restaurants are the best channels to market quench as non-alcoholic beverage product. Regulatory Risks The Coca-Cola Company faces technological risk, the capitalization risk, and competitive risk. Under competitive risk, many other industries are competing to defend the economic power of the Coca-Cola Company to ensure they gain prominence in the international market. The stiff competition requires the Coca-Cola Company to improve the quality of the quencher juice to increase profitability and maintain the trust of customers. However, consumers are satisfied with the quality of the quencher product sold by Coca-Cola Company together with other beverage products like soda. Technological risk results from the company’s failure to update the technological equipment used in the manufacture of beverage products (Waldemer, 2018). If the equipment is effective, the company will increase profitability in the international market. Capitalization risk results from some companies trying to dominate the beverage industry but attempts by Coca-Cola Company have ensured the company maintains global consumers who are interested in the company's beverage products. SWOT Analysis Coca-Cola Company strengths include its recognition in producing the best beverage products in the international market, securing beverage customers like those interested in quencher products, the high-level innovation in the beverage industry and its increased share in QUENCH CARBONATED SOFT DRINK 5 international market after recognition by US financial economy (Cantor, 2015). The company has implemented the Robust Distribution Network to cater for increased market gains. For the weaknesses, Coca-Cola in marketing quench product which lacks adequate water ingredients. The ineffective element of water management is a weakness for the company that must be addressed. The diversification of the company in marketing non-alcoholic beverage products and its ability to reach many customers globally is an opportunity hardly found in many business companies (Waldemer, 2018). Indirect competition and inefficiency in nutritious selections are some of the threats affecting Coca-Cola Company. QUENCH CARBONATED SOFT DRINK 6 References Cantor, R. (2015). Enterprise Risk Management Perspectives on Risk Governance. International Risk Governance Council Bookseries, 87-91. doi:10.1007/978-1-4020-6799-0_3 Merlly. (2018). Mission Statement Heart Rhythm, 15(5), A5-A6. doi:10.1016/s15475271(18)30242-x Waldemer, T. P. (2018). Imperfect Harmony: Coca-cola and the Cannibal Metaphor in beba coca cola, Sangue de Coca-Cola, and A Hora da estrela. Hispanófila, 153(1), 97-108. doi:10.1353/hsf.2008.0031
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