Strategic Plan, Part 1: Environmental Scan

User Generated

qwznpq

Business Finance

Description

You will perform an environmental scan for your target company, the one you selected in weeek 1.

Choose an organization according to the following (this should be the same organization as you selected in week 1 - if you need to change your organization you will need to contact your instructor):

  • Current employer
  • Most recent or former employer
  • Place of business that you have patronized or have been familiar with over a long period of time.
    • Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
  • The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.

Write a 1,050-word minimum environmental analysis in which you include the following:

  • Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
  • Evaluate the company's external environment.
  • Assess & evaluate the company's general environment.
  • Evaluate the organization's industry operating environment.

Format your paper according to APA guidelines.

Click the Assignment Files tab to submit your assignment.

Note: You will be continuing to build a strategy plan for your selected organization from the previous week. A final strategy plan for this organization will be submitted in the final week of this course. We are going to be looking for your original ideas, thoughts, suggestions and comments in the plan (not past or present plans being employed). The similarity match should not exceed 10%.

Materials

Unformatted Attachment Preview

Strategic Plan, Part 1: External Environmental Scan Grading Guide STR/581 Version 12 Strategic Planning and Implementation Copyright Copyright © 2017 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Strategic Plan, Part 1: External Environmental Scan Grading Guide STR/581 Version 12 Edited in accordance with University of Phoenix® editorial standards and practices. Copyright © 2017 by University of Phoenix. All rights reserved. 2 Strategic Plan, Part 1: External Environmental Scan Grading Guide STR/581 Version 12 Individual Assignment: Strategic Plan, Part 1: External Environmental Scan Purpose of Assignment The final strategic plan is due in Week 6, but it begins with Part 1 in Week 2. Students begin by working on an environmental scan which allows students to dig into the environments of the company selected. Resources Required Selected Company Grading Guide Content Met Partially Met Not Met Total Available Total Earned The paper uses an organization according to the following: • Current employer • Most recent or former employer • Place of business that you have patronized or have been familiar with over a long period of time. • The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future. . The paper includes a determination of how to create value and sustain competitive advantage through environmental scanning strategy. The paper includes an evaluation of the company’s external environment. The paper includes an assessment of the company’s general environment. The paper includes an evaluation of the organization’s industry operating environment. The paper is 1,050 to 1,400 words in length. Copyright © 2017 by University of Phoenix. All rights reserved. Comments: 3 Strategic Plan, Part 1: External Environmental Scan Grading Guide STR/581 Version 12 Content Met Writing Guidelines Met Partially Met Not Met 3.5 #/3.5 Partially Met Not Met Total Available Total Earned 1.5 #/1.5 5 #/5 Organization The tone is appropriate to the content and assignment. The introduction provides a sufficient background on the topic and previews major points. Paragraph transitions are present, logical, and maintain the flow throughout the paper. The conclusion is logical, flows from the body of the paper, and reviews the major points. Mechanics The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Assignment Total # Additional comments: Copyright © 2017 by University of Phoenix. All rights reserved. Comments: Comments: 4
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

check_circle agneta marked this question as complete.

Running head: ENVIRONMENT SCAN

1

Environmental Scan
Institution Affiliation
Date

ENVIRONMENTAL SCAN

2
Introduction

According to Esty, and Winston, (2009), environmental analysis is often referred to as a
strategic tool. Environmental analysis is the process of identifying internal and external elements
of an organization which affects the business performance. The analysis involves assessing how
factors may present the threats or opportunities to the organization which may impact the
performance either positively or negatively. Later the evaluations are presented and translated for
the decision-making process (Esty, and Winston, 2009). Environmental analysis contributes
significantly to the business performance as it helps in aligning of the business strategies with an
environment. A market keeps on changing, and new things keep on developing over the time.
Similarly, as new thing keeps on approaching the organizational competitiveness may
change all over sudden. The business performance is subject to the environment. Situational
factors which keep on mushrooming impacts the business. Therefore, the organization must keep
on analyzing the trade environment as well as a market. The organization can use various
strategic analysis tools, but the most common types used is PESTLE analysis (Esty, and Winston,
2009).

Determining how to create value and sustain competitive advantage using the
environmental scanning strategy

According to Esty, and Winston, (2009), competitive advantage is the ability of an
organization to do things better than the rival firms to realize its success. The environment has an
impact on the business operations while the business can do little to control the environment.
Some customers like unique products which are so different from other firms. Dream tree
alkaline water assures that the water they ...


Anonymous
Just what I needed. Studypool is a lifesaver!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags