Assignment 3

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Business Finance

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Using the same industry from Assignment 2, and one of your chosen publicly traded corporations within that industry from Assignment 1, research the company on its own website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.


Write a six to eight (6-8) page paper in which you:

  1. Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
  2. Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
  3. Analyze the competitive environment to determine the corporation's most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
  4. Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
  5. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
  • Citations and references must follow APA or school-specific format.
  • Check with your professor for any additional instructions.

The specific course learning outcomes associated with this assignment are:

  • Identify various levels and types of strategy in a firm.
  • Use technology and information resources to research issues in business administration.
  • Write clearly and concisely about business administration using proper writing mechanics.

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Running head: Strategic Management and Strategic Competitiveness Strategic Management and Strategic Competitiveness Concheta Askew Strayer University BUS499 Business Administration Capstone Dr. Keller July 19, 2018 1 Strategic Management and Strategic Competitiveness 2 Strategic Management and Strategic Competitiveness Dell is a company which throughout its history has operated amidst tremendous changes. The company plays a significant role to in the technology and business by being rapid in response to changes and often being the one leading the change. The company has gone through innumerable challenges and now it is once again driving the growth. It has maintained a strong business structure whereby last year alone the company shipped about thirty-nine million units. Despite that, the company has not yet met the standards they set for themselves and their investors. The dell business operates in a very competitive environment. At times when the company slipped it has established not temporary solutions but rather those that completely transforms dell and positioned to be among the most trusted technology partner (Noe et al., 2016). To ensure that the company maintained a competitive advantage the business began by simplifying its internal organization to make listening and responding to customers easier. This paper seeks to explore has globalization has impacted in changing the face of Dell company, how technological changes have impacted on the corporation, ways through which Dell could earn above-average returns, how its vision and mission influences its overall performance and success, and also how each category of its shareholders impacts the overall success of Dell company. Globalization Strategic Management and Strategic Competitiveness 3 The company started providing products throughout the world and due to its various global operations, the company has faced varying economic, social, cultural, and political and legal environment which forced the demand to change its business policies and structure. More importantly, globalization has enabled the dell company to make its presence possible in so many international markets as well. This has helped Dell attain a good proportion of market share in countries with emerging economies such as China, India, and so on. The company aims at achieving a billion goal users (Noe et al., 2016). The company is eager to deliver technology to these new users. To see it through the company intends to help initiate this growth through building facilities and also through locating their manufacturing capacity close to their customers. For instance, the company opened a manufacturing center in India and has plans to have other centers opened in various countries such as China and Japan. Additionally, the company has been designing superior products which are specifically designed for global consumers and which are able to compete in the global market. Technology Through the use of technological changes have greatly influenced the activities of Dell Company. It has helped in modifying the company’s communication tactics which it uses in its communication with customers, its suppliers, and also the employees. Dell is one of those companies which are drastic in change. It has immensely utilized the internet which has enabled them to influence their business strategies. The global era has also greatly changed the purchasing behavior of the company there has raised a demand for effective and competent technical support system. Through proper monitoring, the industry has set several retail stores in various countries. Going through the industry’s organization model and the resource-based Strategic Management and Strategic Competitiveness 4 model it is clear that the company’s strategic choices are heavily influenced by globalization and technological changes and the external environment. Industrial-Based Model & the Resource-Based Model There are various things that Dell industry could do to improve or earn above-average returns. They could analyze the environment of computing device industry in an attempt to increase awareness but new entrants and substitute products. It could also help calculate the rivalry level and the customers and supplier bargaining power. By doing a competitiveness analysis the industry would be able to examine its objectives and her strategies. Moreover, they would be in a position to determine the level of their assumption and their competitors’ capabilities. Such a research is crucial in the provision of a significant knowledge about the kind of opportunities they could maximize on and the threats and obstacles they have to face (Piccoli, 2015). This way it would be an easier task for them to make more informed decisions and strategies. Additionally, the organization model would give effective grounds through which the industry can tap opportunities and also limit any possible threats (Ireland & Hitt, 2010). Also, they could be in a better position to compare themselves with their competitors and this is crucial in attaining above average returns. In addition, the resource-based model is important in explaining the firm’s internal environment and in accessing the company’s strength and weaknesses as they embark on an investigation to determine their core competencies. Vision and Mission Statements The Dell’s vision and Mission statements play a great role in ensuring increased return. Their vision states that their vision is not to just provide the best customer experience but rather Strategic Management and Strategic Competitiveness 5 to stand out as the best in business. Their mission statement states that their aim is to be the most successful information and technology company globally through being the best in the delivery of the most admired customer experience in all markets they serve (Piccoli, 2015). Considering the vision and the mission statements it is clear that they are the ones that give the company its direction and also guides in making the most relevant strategies. Dell has ensured a continued culture of improved to ensure that they remain the best in the industry and also to be able to build a diverse and competitive workforce all the over the globe. Dell uses its proficient workforce to provide the most unique customer experience and in return, they are able to make their global presence easily felt and also to drastically increase their sales level. The company’s vision can’t be ignored as it also plays a significant role in maintaining utmost integrate values which aid its management in bringing personal accountability (Ireland & Hitt, 2010). Its mission also inspires it to maximize its quality and reduce the cost of their products and services offered in various markets. Through its mission statement, the industry is able to integrate its operations in accordance with their customers’ expectations and this aids the company in its global expansion strategy. Both Dell’s mission and vision statements guide them in achieving and maximizing their efficiency and minimize the capital cost. Stakeholders The company’s stakeholder group includes the industry’s primary customers, the various hosts’ communities, its suppliers, and the union. Dell has an effective supply chain which enables them to fulfill the expectation o every stakeholder who plays a critical role in helping Strategic Management and Strategic Competitiveness 6 them achieve global success. The company’s customers demand they get reliable products at a reasonable cost. Another, positive achievement of the company is that it integrates technology at the immense level in communicating with its suppliers and this helps in creating transparency and to reduce conflict and this ensures a greater satisfaction among all stakeholders. Additionally, the company utilizes the competent relationship to develop and deliver customized products and offering the lowest possible cost. It also offers employment to the neighboring communities which contribute to the company’s success. To satisfy unions the company develops a continuous improvement to culture. To make the company supply chain more efficient and effective the company’s employees and managers have to be ultimate contributors to success. They help the company to provide the product with less cost and make a global presence. Strategic Management and Strategic Competitiveness 7 References Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2016). Human resource management. China People's University Press. Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 43(2-3), 172-194. Piccoli, G., & Ives, B. (2015). IT-dependent strategic initiatives and sustained competitive advantage: a review and synthesis of the literature. MIS quarterly, 29(4), 747-776. Ireland, R. D., & Hitt, M. A. (2010). Achieving and maintaining strategic competitiveness in the 21st century: The role of strategic leadership. Academy of Management Perspectives, 13(1), 43-57. Running Head: EXTERNAL AND INTERNAL ENVIRONMENT AT DELL External and Internal Environments at Dell Concheta Askew Strayer University BUS 499 Business Administration Capstone Dr. Keller August 10, 2018 1 EXTERNAL AND INTERNAL ENVIRONMENT AT DELL 2 External and Internal Environments at Dell Introduction Dell is a company which has undergone significant changes in its growth. The company remains a critical player in the world of technology due to its rapid responses to changes in the industry. This strength has made it maintain a strong structure and exhibit a continuous growth. It is important to note that this growth has been attributed to various factors. One of the significant factors is the internal and external environment of the business. For that reason, this paper seeks to give a glimpse into the general environment of the company, and certain forces have helped in maintaining its competitiveness in the industry. General environment The Dell Inc. can create a nerve end competition in the personal computer industry. This they can go through various ways which they are known of like innovation and the creation of path towards getting their paths in the market. Dell is at the top of the competition in the industry. The company has considerably concerned with quality as a way of differentiating their products from the ones of their competitors in the market. Over the last decade, the company has concentrated much of their energy in producing elegance and top end quality into the market. The two segments of the general environment that the corporation has settled on and got the biggest influence are the demographic and technological segments. Honestly, the two segments also constitute the success angle of the cooperation as it hugely impacts its influence on the market. I steeled on the demographic segment because the demographic stands to play an important role in almost all the big corporations (Dell Inc., 2015). Marketers are most often EXTERNAL AND INTERNAL ENVIRONMENT AT DELL 3 prone to use the variables that affect the marketing sector in developing the demographic profiles. The demographic profiles hold the information of the consumers and help the company to be major only on what the consumers need as a way of incising into the electronic market. Many times, the companies have utilized the demographic profile of their consumers to create a mental picture of what their consumers need. Concerning the technological aspect, the company has strived to involve innovations in the subsequent products that they unleash into the market to increase their market base; As such technology has been on the core pillars of the company and the top segment that they concentrate on. Five (5) forces of competition The five faces of competition as outlined by Porter include the suppliers, buyers, competitive rivalry, and potential entrants to the industry and product substitutes. Pout of the five-factor I feel that two are of many interests while talking about the Dell Inc. and these are a rivalry between the competing sellers and potential new entrants. Concerning the rivalry between the potential sellers, the rivalries of dell overtime have become more than just PC manufacturers. These companies complete the manufacture of the mobility products, desktop PCs, software and other peripherals like the printers, projectors, Ink, tonners amongst others. Among the principal competitor include Lenovo, Apple, cannon, Epson among others. The rivalry is very fierce, and any slight falter by any of the companies could result in devastating results. This is because when such happens, the other companies will capitalize on the gap to change the market dynamics. However, concerning this, Dell has manned o come out of this challenge successfully since they have maintained in providing the market with highly differentiated products with high quality at better prices (Dell Inc., 2015). EXTERNAL AND INTERNAL ENVIRONMENT AT DELL 4 Evaluation There is the minimal threat of new entrants enough this is one of the lee ways of creating a monopoly with one of the companies and hence there should be a good balance among the current market operators. The reasons why new entrants are o a big expense minimized is due to huge economies of scale that is involved in the industry. When starting the business, there is strong marketing required coupled with good marketing channels. Locating a company in the industry in the United States of America can issue no profitability when big industries like Dell are in the market. Partly Dell has worked to minimize the risk coming from this angle of competition by diversifying and marketing adequately and current the company can adequately be classified as a market leader when it comes to minimizing the inventory. Future Improvements As much as the company can take pride in the production of quality products they need to do much when it comes to the issues involving the warranty package. In the recent past, the technology companies have lost most of their loyal customers due to skewed warranty provisions. There is a need for the company to look closely at what other companies are doing in their warranty and other customer-related services that are no provided by the company recently. This would not be difficult for the company since over time they have been superior when it comes to expressing are direct to customer manner of operation (Dell Inc., 2015). Concerning the prevention of new entrants into the industry becoming a major threat the company only needs to strengthen their slogan of "learn by doing.” The company has followed this simple model in most of their operation, and to a big extent, it has proved effective. For the EXTERNAL AND INTERNAL ENVIRONMENT AT DELL past eighteen and half years, the company has been improving his model of operation. In his model, they need to concentrate more on strengthening the customer loyalty and effectively studying the market keenly. This does not mean that the company has boot been keen in the customer satisfaction, but it is because bit must be looked into closely to make their market and brand preference at the top of the bar. Threats and Opportunities The competitive rivalry is no longer just rumors in this industry and these calls for the industry upping their game. As a matter of extension, the competition can be experienced globally and not only in the United States of America. There is a need for the company to major on the provisions of the low prices on a diversified line to solve the personal computing problems that people face. The competition in this industry results from the fact that all the companies in the industry compete for the same market niche (Dell Inc., 2015). Currently, however, Dell holds the largest share of the market, but in case of any shift, it could be devastating ad this calls for the need of the company to be deeply enrooted in the market. Additionally there need for the company to improves on their supply chain system. By maintaining the supply chain high, they will be able to keep the leadership in the market giving them the ability to sell premium quality products at prices that their customers can still afford. This is important because improving the quality of the products to go with an increase in the prices will make the company lose most of their loyal consumer who cannot upgrade the price for the quality that they give. Strengths and weaknesses 5 EXTERNAL AND INTERNAL ENVIRONMENT AT DELL 6 Dell Company is known as one of the largest PC makers globally; it formulates the whole process of developing, manufacturing, selling and servicing of the personal computer. According to Cushman & King (2016), Dell Corporation is placed at position five as the most admired organization in the computer industry. The company over the past years of success has acquired acquisitions as well as mergers. Due to the leadership and experience of the management, Dell brand has become one of the most famous computer brands in the market. The company strives to bestow various innovations on account of having a robust E-commerce and supply chain management systems at their disposal. The most significant strength that the companies possess is the use of the Direct Model in offering their products and services. This Model has led to more success in that this strategy constitutes other forms of services like internet. This provides online Technical support to the consumers using the product. By using the direct model strategy, the company has an opportunity to pursue multiple interactions with their direct customers. This model builds relationships which are meaningful and memorable, and as a result, Dell Company has bettered the business industry through understanding the needs of their clients thus furthering a sense of commitment to the brand. Another Critical strength factor is the level of Technology that the company has adopted. It brags about efficient and effective procurements services, manufacturing as well as distribution processes which offer consumers quality and powerful products at fair prices. Technology has accelerated the number of products provided by the company in the market. Dell Company does not manufacture its products but instead does the assembling of the computers. Technology has made it possible to segregate the process of making the final product because the EXTERNAL AND INTERNAL ENVIRONMENT AT DELL 7 components are built by the suppliers thereby reducing the costs of the product as a whole. The company gains a lot from using this criterion as it can turn over stock for the required period hence lowering the cost of keeping inventory. The most substantial weakness of the company is that, due to it not being a manufacturer, vast amounts of products supplied may not be all effective. The substandard products in the market are recalled prompting frustrations from consumers. This will lead to a lower customer base which will eventually lead to a reduction in revenue. It is also possible for the Company to make losses due to reliance on producers who may not produce the products required at such a period. The Company has concentrated more on marketing and logistics, but it is not able to switch supplier (Snuikas, Lee, & Morasky, 2016). Strategy In every growing PC industry, it is material for any firm that wishes to compete in the market meets the fundamental success factors. Dell offers competitive product prices in the market and also possesses a superior cost structure. This automatically leads to an increase in revenue as the profits outweigh the cost by a significant margin. On account of having excellent relationships with their suppliers, there is a sense of loyalty towards each party thereby ensuring products are received at the required time frame. The use of Just In Time delivery systems also contributes to consumer loyalty thus heightening the company’s customer base. The growth of the company is increasing as time goes because of integrating these components into their business model (Koontz & Weihrich, 2007). Resources, capabilities, and core competencies EXTERNAL AND INTERNAL ENVIRONMENT AT DELL 8 Consumers’ wants are scarce, and it’s a trend that certain products wear out with time. Due to this, the company has put so much focus on the consumer needs; Dell has employed a custom build model which can adapt to the ever-changing needs of the customers. The efficiency of this model is seen where the Company can offer modern –tech products on the market at affordable prices and promptly. Another key competent approach used by the company is the manufacturing process; this is aided faster by the use of the internet. The company benefits a lot from direct selling model which is assisted by a strong supply chain management. Dell has employed direct selling model integrated with an i2 modern-tech system which totals orders, does an analysis of material requirements as well as put comparisons between the firm’s stock at hand with the producers inventory in just 20 seconds (Cushman & King, 2016) Value chain Dell Company boasts of organized and robust inventory management. The company carries out its business through its website exscinding out intermediaries. This enables direct payments to the company, and once the orders are placed and paid for the firm can henceforth acquire more inventories once a business transaction is completed. This system benefits the company since they can clear stocks before they can re-order again. The fact that the dell deals with few operations in product formation; it undertakes the most vital one which is the final configuration of the consumer goods. Dell’s direct business model which is dissimilar to their competitors has cut out intermediaries who may want to get a commission for their services. On account of this, the Company can gain an excellent understanding of the consumers’ needs and wants. Furthermore, the model is giving a platform for customers to customize their products. This technique enables EXTERNAL AND INTERNAL ENVIRONMENT AT DELL 9 consumers to have what they desire instead of the standard product in the market. Lastly, the company has saved on cost in developing its technology compared to its main competitor that is HP. Research has proven that Dell Company spent around $400 million compared to HP’s $4 billion in improving its technology (Koontz & Weihrich, 2007). Despite the huge difference in costs, Dell has a nearly complete assembly chain in line with very effective assembly operations. The company can be able to identify if an employee is at fault for a product or service by using their unique improved technology development. EXTERNAL AND INTERNAL ENVIRONMENT AT DELL 10 References Christopher, M. (2016). Logistics & supply chain management. Pearson UK. Cushman, D. P., King, S. S., & Project Muse. (2003). Communication best practices at Dell, General Electric, Microsoft, and Monsanto. Albany: State University of New York Press. Koontz, H., Weihrich, H., & Weihrich, H. (2007). Essentials of management: An international perspective. New Delhi: Tata McGraw-Hill. Sniukas, M., Lee, P., & Morasky, M. (2016). The Art of Opportunity: How to build growth and ventures through strategic innovation and visual thinking. Hoboken, N.J: Wiley. Dell Inc, 2015. Bitcoin Marketing. [Online] Available at: http://www.dell.com/learn/us/en/uscorp1/campaigns/bitcoinmarketing?c=us&l=en&s=corp) [Accessed 30 January 2016]. Running head: WEEK 8 ASSIGNMENT 3 1 Week 8 Assignment 3 Student Full Name Strayer University BUS499 Business Administration Capstone Dr. Keller Date Everything in Blue should be deleted Due Week 8 and worth 150 points Using the corporation you chose from Assignment 1, examine its industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions. NOTE: Be sure to read Chapters 1 – 10 in the course textbook and complete the LEARN EActivities for Weeks 1-8 as they set the foundation to this assignment. Begin your paper on Page 2 by writing a six to eight (6-8) page paper (does not include Title or Reference pages) in which you: WEEK 8 ASSIGMENT 3 2 Week 8 Assignment 3 Write your introduction here: It should be 1 to 2 good paragraphs that introduce the reader to your topic and it should explain in detail what your paper will be discussing. Much of your introduction may be taken from the assignment itself (in your own words). Read the scenario to get a feel for what the paper is about and explain what your paper will be discussing. Remember, this document is just a template. You will want to review the assignment AND Rubric for full details. Finally, please ask me any questions about this assignment. Business-Level Strategies Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion (for background, be sure to research and explain the industry in which it operates. You could also define the business-level strategy (cite your sources) and define the strategy you are writing about using the textbook/Learn). Read Chapter 4 in the course textbook. Review the Week 4 Learn video/Lecture for supporting content. In this section, you will want to research and identify the core competencies of your chosen firm. Demonstrate from your research how the firm uses its core competencies to create and sell its products in the marketplace. What actions & choices has the firm made to compete in individual product markets? Hint: “Every firm must form and use a business-level strategy. However, every firm may not use all the strategies – corporate-level, merger and acquisition, international, and cooperative—that we examine in Chapters 6 through 9” (Hitt, Ireland, & Hoskisson, 2013, pp. 102-103). Corporate-Level Strategies WEEK 8 ASSIGMENT 3 3 Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion. You should define corporate-level strategy (cite your sources). Read Chapter 6 in the course textbook. Review the Week 6 Learn video/Lecture for supporting content. Competitive Environment Analyze the competitive environment to determine the corporation's most significant competitor (this will require research/cite your sources). Compare their strategies at each level (market commonality, resource similarity, competitive behavior, and competitive dynamics/actions/responses) and evaluate which company you think is most likely to be successful in the long term. Justify your choice. Hint: read Chapter 5 in the course textbook as it provides a solid background and clues on this model that apply to this section. Review the Week 4 Learn video Lecture for supporting content. Market Cycles Determine whether your choice from Question 3 (Competitive Environment section above) would differ in slow-cycle and fast-cycle markets. It would be a good idea to explain what the slow-cycle and fast-cycle markets are from the textbook (cite your sources). Hint: read Chapter 5 in the course textbook with a special focus on the Competitive Dynamics section. Review the Week 4 Learn video Lecture for supporting content. WEEK 8 ASSIGMENT 3 4 References Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning. Use at least three (3) quality references, one of which should be the course textbook. Note: Wikipedia and other Websites do not quality as academic resources. Your assignment must follow these formatting requirements: List your reference here in APA format. The reference page must include all of the references you used, listed in proper APA format. All references listed here must be used (cited) in your paper. After deleting the blue fonts in this template, make sure your original writing is turned to a black font. APA formatting: http://www.easybib.com/guides/students/writing-guide/iv-write/aformatting/apa-paper-formatting/ Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills. The specific course learning outcomes associated with this assignment are: • Identify how the six segments of the general environment affect an industry and its firms. • Identify the five forces of competition. • Analyze the external environment for opportunities and threats that impact the firm. • Analyze the internal environment of a company for strengths and weaknesses that impact the firm's competitiveness. • Use technology and information resources to research issues in business administration. WEEK 8 ASSIGMENT 3 • 5 Write clearly and concisely about business administration using proper writing mechanics. NOTE: Strayer uses SafeAssign – an automated plagiarism checker. It is advised that you do your own writing and use external resources (other websites) to support what you have written in your own words.
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Running head: WEEK 8 ASSIGNMENT 3

1

Week 8 Assignment 3
Student Full Name
Strayer University
BUS499 Business Administration Capstone
Dr. Keller
24th August 2018

WEEK 8 ASSIGMENT 3

2

Week 8 Assignment 3
Dell is a company that has been in operation since 1984, created by Michael Dell. It has
managed to stand strong within the industry of technology, following the adoption of strategies
that work in its favor, and in favor of its clientele. The business level strategies, and the corporate
level strategies have come in handy as they have been instrumental in meeting the needs of the
customers that subscribe to its services. At the same time, the competitive strategies that have
given Dell an upper-hand in gaining competitive advantage, have contributed a lot to its success.
Dell has been a force to reckon with, and it is important to get into the detail that has made this
possible. A lot of companies can borrow from Dell’s book of operations to aid their growth and
development. Despite the company being able to gain a niche for itself within the industry, it has
also seen its share of a downward spiral that has seen it lose customers, just like any other
company in competition. In this case, the great focus will be placed on the business-level
strategies, the corporate-level strategies, and the competitive strategies. It is also important to
point out that the paper will identify the company that stands out most as Dell’s greatest
competition (Hitt, Ireland, & Hoskisson, 2013).
Business-Level Strategies
Dell has managed to create its brand image through the strategies that it has employed in
its daily business, interaction with consumers, and other traders. In this case, therefore, it is
important to note that the company has several business-level strategies working in its favor.
Dell caters to the needs of its customers through manufacturing its products to order and then
taking on the selling of the products to the consumers in focus. The customers, in this case, are
the end customers. In other companies, however, a built-to-stock value chain is in operation. This
decision or strategy for other companies is based on the forecasts in the market. With the

WEEK 8 ASSIGMENT 3

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decisions made on the basis of forecasts, the companies then take on distribution to retailers.
Some companies that employ this strategy are HP, IBM, & Compaq. T...


Anonymous
Very useful material for studying!

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