Intellectual Capital Chipotle Mexican Grill

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oyrfgre06

Business Finance

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Please see attached doc. Must be apa-pass plag. Company is Chipotle Mexican Grill. Complete all aspects of worksheet (A and B)

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Intellectual Capital Inventory Worksheet OI/365 Version 3 University Material Intellectual Capital Inventory Worksheet As the new Vice President in charge of KM and IC, you are required to review the company’s current intellectual capital and knowledge management components. Part 1 Complete the following inventory from your chosen organization’s intellectual property and include the strategy or vision to which it is aligned. Intellectual Capital Strategy or Vision Aligned Copyright © 2016 by University of Phoenix. All rights reserved. 1 Intellectual Capital Inventory Worksheet OI/365 Version 3 Part 2 Create a 1,050- to 1,400-word assessment of your organization’s IC and KM. Include the following: • • • • • • • Explain how the company’s IC fits with its vision and strategy. Identify potential risks and liabilities of improperly managing IC. Assess what, if any, KM system your organization has in place to manage its knowledge-based assets. Determine what purposes KM serves for your organization. Analyze how your organization’s business goals might drive their KM strategy. Compare how cultural and legal factors might affect your organization’s strategic KM. Copyright © 2016 by University of Phoenix. All rights reserved. 2 Intellectual Capital Inventory Worksheet OI/365 Version 3 References APA-formatted citation APA-formatted citation Copyright © 2016 by University of Phoenix. All rights reserved. 3
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Attached.

Intellectual Capital Inventory Worksheet
OI/365 Version 3

University Material

Intellectual Capital Inventory Worksheet

As the new Vice President in charge of KM and IC, you are required to review the company’s
current intellectual capital and knowledge management components.
Part 1
Complete the following inventory from your chosen organization’s intellectual property and
include the strategy or vision to which it is aligned.
Intellectual Capital
Excellent customer service

Strategy or Vision Aligned
Hiring and training skilled employees
Enhancing customer satisfaction
Eliminating marketing and advertising costs

Leadership and organization

Leading a team of experienced individuals who understand
varying customer needs

Investment in technology

Investing in a company that offers the best customer service to
tap both online an offline sales
Reducing the customer waiting time
Increasing the company’s revenues

Operations and project

Operating a 24/7 inventory system

management
Healthy organizational culture

Emphasis on the exchange of ideas and employee

Copyright © 2016 by University of Phoenix. All rights reserved.

1

Intellectual Capital Inventory Worksheet
OI/365 Version 3

development
Creating a family-like environment to increase employee
morale
High-quality ingredients

Developing exceptional meals
Promoting integrity in food delivery
Offering a few things in a thousand ways

Patents and trademarks

Enhancing innovation
Protecting organizational technologies

Part 2
Introduction
Chipotle Mexican Grill is a leading chain of fast food restaurants in America. The firm
specializes in Mexican foods and more specifically burritos that distinguish it from its
competitors. Chipotle Mexica Grill has recorded year on growth with over 2,250 locations and
64,570 employees (Forbes). With only twenty-five years in the market, the company maintains a
revenue base of $3.9 billion. The success of Chipotle Mexican Grill is attributable to its
effectiveness in managing its knowledge and intellectual capital. Intellectual capital refers to the
s...


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