Description
Please see attached doc. Must be apa-pass plag. Company is Chipotle Mexican Grill. Complete all aspects of worksheet (A and B)
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Explanation & Answer
Attached.
Intellectual Capital Inventory Worksheet
OI/365 Version 3
University Material
Intellectual Capital Inventory Worksheet
As the new Vice President in charge of KM and IC, you are required to review the company’s
current intellectual capital and knowledge management components.
Part 1
Complete the following inventory from your chosen organization’s intellectual property and
include the strategy or vision to which it is aligned.
Intellectual Capital
Excellent customer service
Strategy or Vision Aligned
Hiring and training skilled employees
Enhancing customer satisfaction
Eliminating marketing and advertising costs
Leadership and organization
Leading a team of experienced individuals who understand
varying customer needs
Investment in technology
Investing in a company that offers the best customer service to
tap both online an offline sales
Reducing the customer waiting time
Increasing the company’s revenues
Operations and project
Operating a 24/7 inventory system
management
Healthy organizational culture
Emphasis on the exchange of ideas and employee
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1
Intellectual Capital Inventory Worksheet
OI/365 Version 3
development
Creating a family-like environment to increase employee
morale
High-quality ingredients
Developing exceptional meals
Promoting integrity in food delivery
Offering a few things in a thousand ways
Patents and trademarks
Enhancing innovation
Protecting organizational technologies
Part 2
Introduction
Chipotle Mexican Grill is a leading chain of fast food restaurants in America. The firm
specializes in Mexican foods and more specifically burritos that distinguish it from its
competitors. Chipotle Mexica Grill has recorded year on growth with over 2,250 locations and
64,570 employees (Forbes). With only twenty-five years in the market, the company maintains a
revenue base of $3.9 billion. The success of Chipotle Mexican Grill is attributable to its
effectiveness in managing its knowledge and intellectual capital. Intellectual capital refers to the
s...