BUS-499 Capstone Essay

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Description

you must use WALMART

In this assignment, you are to use the same corporation you selected and focused on for Assignments 1 and 2.

Research the company on its own website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Write a six to eight (6-8) page paper in which you:

Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.

Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.

Analyze the competitive environment to determine the corporation's most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.

Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.

Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

• Identify various levels and types of strategy in a firm.

• Use technology and information resources to research issues in business administration.

• Write clearly and concisely about business administration using proper writing mechanics.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

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Outline

Introduction
Body
Conclusion
References


Running head: WALMART BUSINESS AND CORPORATE LEVEL STRATEGIES

Wal-Mart’s Business and Corporate-Level Strategies; Competitive Environment to and Most
Significant Competitors
Name
Institution
Instructor
Date

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WAL-MART BUSINESS AND CORPORATE LEVEL STRATEGIES

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Wal-Mart’s Business and Corporate-Level Strategies; Competitive Environment to and Most
Significant Competitors
Introduction
Wal-Mart is a multinational organisation that operates several kinds of retail businesses
ranging from hypermarkets, supermarkets, departmental stores, drug stores and many more. The
organization goes back to the 1960s when operations began, and since then it has grown to
become a global market leader with more than 11,000 stores spread out in over nearly 28 global
locations (USSEC, 2017; Walmart, 2017). The entity is also one of the world’s leading
employers with over 2 million employees working for them at their different facilities globally.
The organization also serves a large number of customers in its physical and online shopping
platforms meeting the needs of roughly 270 million customers per week (USSEC, 2017). The
organization serves a wide range of clientele in the various location attending to roughly 270
million of them on a weekly basis in the over 11,000 locations globally and on the companies
eCommerce websites (USSEC, 2017). Wal-Mart's main operations are made up of three main
categories which are the Walmart U.S, Walmart International, and Sam's Club.
Business-Level Strategies for Walmart, and Strategy that is Critical To Long-Term
Success
Walmart has been a trendsetter and business leader for several decades and to make that
possible the organization has used various business approaches to make it stand out in the
competitive marketplace, and at the same time gain customer loyalty. The business strategies that
the organization uses includes price leadership, it has employed differentiation on access, has a
wide array of offering which is ensuring that it is competitive on assortment and gives the

WAL-MART BUSINESS AND CORPORATE LEVEL STRATEGIES

3

customers a wide range of quality products and services at everyday low prices (EDLP)
(USSEC, 2017). To ensure that it achieves its access strategy, the organization uses different
platforms to sell and its products which include the physical store locations as well as the online
platforms using its eCommerce website and other digital applications (USSEC, 2017).
Walmart has specialized in giving its customers a wide array of products at the most
affordable rates possible. It employs the low-cost strategy that goes back to the earliest years of
operations. Since inception Walmart has been known to offer low prices to its customers even
using slogans such as "everyday low prices," it is also evident in the organization's simple
mission which is to offer the lowest prices, cut costs to the bone, and keep cutting so you can
offer the lowest price" (Gereffi and Christian, 2009). The strategy that has always been
employed by the company was in pricing the products at the minimum costs possible to
encourage a larger number of consumers to its stores. It is such huge numbers, the co...


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