**T2 Competitive Strategy and Innovation

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Running head: COMPETITIVE STRATEGY AND INNOVATION

Competitive Strategy and Innovation
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COMPETITIVE STRATEGY AND INNOVATION
Competitive Strategy and Innovation
The five innovation strategies and styles include disruptive innovation, lean
innovation, open innovation, systematic innovation and lastly, agile innovation.
Examples of companies that respectively implement these innovation styles as will be
compared in Table 1 are Netflix, Adobe, Merck Group, P&G and lastly, Amazon. These
innovation strategies and styles have been implemented depending on the type and nature
of products and services the companies deal in. As an example, Merck Group is a
pharmaceutical, chemical and Life Sciences company. Naturally, this field is an ever
evolving one with something new to learn or rather formulate on a daily basis. As such,
open innovation which basically involves bringing together different ideas from different
individual...

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