Appeals Essay (100 pts.) Essay page length: Source requirement: In text quote requirement: Length of each quotation Do not use: 4 (3 text, 1 works cited) 3 (required: Twitchell or Fowles article, commercial/ad, product web site) 2 (article, website) Follow ICE 1-2 lines within your paragraphs 1st person personal pronouns, quotes in intro & conclusion, more than one quote per paragraph FOLLOW OUTLINE FORMAT 1. Choose one of the following advertising appeals from the article “Advertising’s Fifteen Basic Appeals:” need for affiliation need to nurture need to achieve need for prominence need for attention need to escape need to feel safe physiological needs 2. Find one commercial, billboard, or paper ad that uses this appeal to sell the product. Your thesis should reflect if the commercial does or does not successfully use appeal. 3. Define what appeals are, using Twitchell or Fowles’ article 4. Define your appeal 5. Give Product history, use, popularity using product website 6. Describe and analyze the commercial Late Essays will not be accepted. 1 Essay requirements 1. Hand them in on time on the day which they are due. 2. Late papers will not be accepted. 3. There are no rewrites in this course. Manuscript Preparation, words to avoid 12 point font Double spaced New paragraphs indent five spaces. Heading Page numbers Heading Note: Do not try to insert a heading for the header, just type it in and hit return after to save yourself spacing issues. If this does not work, try highlighting>insert page> remove space after paragraphs 1 Student Name Ms. Course and Section Date Title Always indent the paragraphs five spaces and make sure the spacing between heading, title, and paragraph is only double. Do not leave massive gaps. This is written in 12 point font and is double spaced. Your format should look like this or you lose points. Page Numbers: On pages two and on in upper right hand corner your must have page numbers as follows. This is done in Microsoft word by clicking on insert > page number> top upper right 2 For all pages, you want to have the page number in the top right corner. No pronouns or contractions in essays 2-5! Pronouns: In essays stay away from the personal pronouns “I” “you” “we” 2 “us” “our” Contractions: Do not use words like can’t or don’t. Use cannot, do not instead 3 Appeals Essay (100 pts.) Essay page length: 4 (3 text, 1 works cited) Source requirement: 3 (required: Twitchell or Fowles article, commercial/ad, product web site) In text quote requirement: 2 (article, website) Follow ICE Length of each quotation 1-2 lines within your paragraphs Do not use: 1st person personal pronouns, quotes in intro & conclusion, more than one quote per paragraph FOLLOW OUTLINE FORMAT 1. Choose one of the following advertising appeals from the article "Advertising's Fifteen Basic Appeals:" need for affiliation need to nurture need to achieve need for prominence need for attention need to escape need to feel safe physiological needs 2. Find one commercial, billboard, or paper ad that uses this appeal to sell the product. Your thesis should reflect if the commercial does or does not successfully use appeal. 3. Define what appeals are, using Twitchell or Fowles' article 4. Define your appeal 5. Give Product history, use, popularity using product website 6. Describe and analyze the commercial Late Essays will not be accepted. Appeals Essay (100 pts.) Essay page length: 4 (3 text, 1 works cited) Source requirement: 3 (required: Twitchell or Fowles article, commercial/ad, product web site) In text quote requirement: 2 (article, website) Follow ICE Length of each quotation 1-2 lines within your paragraphs Do not use: 1st person personal pronouns, quotes in intro & conclusion, more than one quote per paragraph FOLLOW OUTLINE FORMAT 1. Choose one of the following advertising appeals from the article "Advertising's Fifteen Basic Appeals:" need for affiliation need to nurture need to achieve need for prominence need for attention need to escape need to feel safe physiological needs 2. Find one commercial, billboard, or paper ad that uses this appeal to sell the product. Your thesis should reflect if the commercial does or does not successfully use appeal. 3. Define what appeals are, using Twitchell or Fowles' article 4. Define your appeal 5. Give Product history, use, popularity using product website 6. Describe and analyze the commercial Late Essays will not be accepted. 1 Essay requirements 1. Hand them in on time on the day which they are due. 2. Late papers will not be accepted. 3. There are no rewrites in this course. Manuscript Preparation, words to avoid Double spaced New paragraphs indent five spaces. Heading 12 point font Page numbers Heading Note: Do not try to insert a heading for the header, just type it in hit return after to save yourself spacing issues. If this does not work, try highlighting>insert page> remove space after paragraphs Student Name Ms. Course and Section Date Title Always indent the paragraphs five spaces and make sure the spacing between heading, title, and paragraph is only double. Do not leave massive gaps. This is written in 12 point font and is double spaced. Your format should look like this or you lose points. Page Numbers: On pages two and on in upper right hand corner your must have page numbers as follows. This is done in Microsoft word by clicking on insert > page number top upper right 2. For all pages, you want to have the page number in the top right corner. No pronouns or contractions in essays 2-5! Pronouns: In essays stay away from the personal pronouns "" "you" "we" "us" "our" Contractions: Do not use words like can't or don't. Use cannot, do not instead
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