Business Plan

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My business is a micro lending company- name is United capital Funding Group

Now it’s time to pull everything together and create your final business plan. Make sure to review all the feedback you received for Assignments 1, 2, and 3, and make the necessary corrections. Then copy and paste it all into one document, and add an executive summary and an exit strategy. The executive summary is a snapshot of your business plan as a whole and should touch on your company profile and goals. Additionally, the most successful exits in business require considerable planning. You will need to discuss two key factors to consider when planning your exit strategy.

Write a five (5) page paper in which you:

  1. Write a one page executive summary that includes your company profile and goals.
  2. Revise and insert the business models section you developed for Assignment 1.
  3. Revise and insert the target market section you developed for Assignment 2.
  4. Revise and insert the startup funds section you developed for Assignment 3.
  5. Write a one page exit strategy where you discuss two key factors you would consider when planning an exit strategy. Provide explanation to support your reasoning.
  6. Format your assignment according to the following formatting requirements:
    1. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
    2. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.

The specific course learning outcomes associated with this assignment are:

  • Examine the process of innovating and developing ideas and business opportunities.
  • Analyze different innovative business models to determine the best model for a specific venture.
  • Analyze the management of a successful innovative company.
  • Examine the process of developing a business plan and setting up the company.
  • Analyze the market, customers, and competition of entrepreneurs.
  • Analyze money sources for finding and managing funds.
  • Determine the most effective communication process to present the business to investors.
  • Analyze methods for exiting the venture.
  • Use technology and information resources to research issues in entrepreneurship.
  • Write clearly and concisely about entrepreneurship using proper writing mechanics.

Unformatted Attachment Preview

Running head: STARTUP FUNDING 1 Startup Funding Name Professor Course Date STARTUP FUNDING 2 Startup Funding Start-up funds are the capital that is required to start a business or company for various purposes such as permits, office space, inventory, new product development, and marketing among others. The start-up capital may come in various ways but mostly, the start-up owners are usually required to give a certain percentage stake from their ownership in order to get an equivalent amount of money. Endeavors such as non-governmental organizations and charities, often get grants to aid in their start-up. Debt is another way of getting start-up funding where one is required to pay back the money including interest. Working capital is referred to as the money that a business requires for its daily operations. This is calculated as current assets minus current liabilities. The working capital is a good way to measure the well-being of a business. The business should be able to meet its own short-term operational costs. There are many options to get funding for the business. The most effective ways of raising money are by boot-strapping (Barrette, 2018). This basically means that I will invest my own money into the business. This is good as it also reflects my confidence in the business. The second way of funding my business is by using investors. Investors have large pools of money and control large assets. They often exchange money for shares in the business and some bring their expertise on board. By investing my own money, I will be able to win the confidence of the investors. The third way is by using accelerators at the beginning about the first 2-4 months. The will give funding in exchange for shares while providing programs such as mentorship. STARTUP FUNDING 3 References Barrette, A. (2018). A Beginner’s Guide to Funding a Startup. Available at Running head: TARGET MARKET SEGMENT Target Market Segment Kevin Moses Mr.William Creamer BUS 313 8/12/18 1 TARGET MARKET SEGMENT 2 Target Market Segment My Business is a Micro Funding Company with the aim of providing financial safety of individuals through savings and loan provisions. The primary target market segment is one that will readily purchase our services (Wedel & Kamakura, 2012). It comprises of individuals and small business owners as they are attracted to the less stringent terms and conditions of borrowing in a Micro-funding company. My company will embark on giving extended periods for repayment and smaller interest rates margins than banking institutions which will be appreciated by this target group. Secondly, this population is characterized by small/few income streams. Therefore, the Micro-funding strategy for providing small-scale saving programs with lesser minimum deposits than ordinary banks will readily attract them. Thirdly, my business is a small-scale type of funding institution; there may not be enough resources to fund large projects. Therefore, it makes sense to target a population that may not require vast amounts of funds. The secondary target market segments are those customers that the business would like to target in the future and often influenced by the primary target market segment (Wedel & Kamakura, 2012). For this business, the secondary target market segment consist of medium-sized businesses and large-sized institutions. Firstly, my Micro-funding company is small but with high growth potential, foregoing this clientele for the future gives room for growth to be able to meet their needs. Secondly, the small-scale businesses the company will support will mushroom to become the mid-sized and large enterprises I hope to target in the future. It therefore is necessary to focus on services to aid their growth while adjusting to the TARGET MARKET SEGMENT 3 growth patterns of member businesses. Lastly, medium and large-sized institutions are secondary buyers that may not readily purchase services as they rely on referrals and business reputation of other companies. Having them as secondary targets will also give room to establish resources and strategies to increase competitive power to attract and retain their loyalty in the long-run. Reference Wedel, M., & Kamakura, W. A. (2012). Market Segmentation: Conceptual and methodological foundations (Vol. 8). Springer.
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Explanation & Answer


Running head: BUSINESS PLAN


Business Plan
Student’s Name
Institutional Affiliation


United Capital Funding Group

Executive Summary
United Capital Funding Group will be a micro-finance company with the aim of
providing financial safety to individuals through saving and provision of loans to potential
entrepreneurs. The goal of the financial institution is to support small business start-ups and
promote entrepreneurial development in the region. The company will be located in northern
Texas which is characterized by potential entrepreneurs who are often ready and willing to
provide goods and services to the people. The new business is expected to change the face of
micro-finance institutions be providing fewer interest rests and an extended payment period for
customers and individuals. The vision for United Capital Funding is to emerge as one of the most
profitable loaning institutions in the region and provide the most affordable financial assistance
to the community.
The new business is intended to target potential entrepreneurs in Texas by offering them
a wide range of financial opportunities to start their business. The market segmentation presents
the targeted group for the business and ensures the specific aims of the investment. This business
plan presents the source of funding for the United Capital Funding Group and the strategies it
will employ to survive in the competitive corporate finance institutions. Any business must
define its exit strategy in the case of unfortunate occurrences of poor performance. This plan puts
it clear on the exit strategies that will be employed to close down the company. This plan is
going to give out a complete layout and picture for the intended business initiative. Furthermore,
it provides the ideas for raising capital to run the company.



Business Models for United Capital Funding Group
A business is a description of how a business delivers value to its customers. Businesses
or companies can decide t...

Really useful study material!


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