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These are the instructions,Both you and your readers will find that page numbers make it easy to refer to specific information when discussing your plan. Rather than numbering the pages consecutively from start to finish (page 1, 2, 3, etc.), a better method is to number pages by section and page. Thus your Executive Summary would be numbered 1-1, 1-2, 1-3, etc.; the next section 2-1, 2-2, 2-3, etc.; the next section 3-1, 3-2, 3-3, etc.; and so on. This pagination method enables you to update or make changes in one section without having to reprint the entire plan. Of course, if you change the order of sections to tailor your plan for specific readers, you have to renumber the plan.

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Business Plan BEELively September 10, 2018 Copy #1 Philpe Lilavois 15882 Cambria Drive Austin Tx, 78717 (512) 937-0283 Table of Executive Summary……………………………………………………………….…1-1,1-2,1-3 Section 1, Description and SWOT BEELively DNA ……………………………………………………………….………………1 BEELively Mission and Mission Statement………………………………………….…..…..…1-2 Trends ……………………………………………………………………………..…………...1-3 Strategic position ………………………………..…………………………………………...…1-4 Distribution Channels ………………………..……….………………………………………...1-5 Risk Factors …………………………………………..…………………………………………1-6 SWOT ….……………………………………………………………………………….………1-7 Section 2, Marketing Plan Target Market ………………………....…………………………………………...……….…2-1 Market Competition …………………………………………………….………...…..………2-2 The Five F’s …………………………………………………………………………...………2-3 Marketing ……………………………………………………………………...………………2-4. a Section 3 Operations, Ethics, Technology and Management Awareness and Planning ………………………………………………………………………3-1 Technical Infrastructure ………………………………………...………….…………………3-2 Management & Organization ………...……………………………………………….………3-3 Section 4 Ethics Ethics and Social Responsibility Playing Fair……………………………………………………………………………………4-1 Diversity …………………………………………………...……….…………………………4-2 Environmental Awareness …………………………….………………………………………4-3 Challenges ………………………………………….…………………………………………4-4 1-1 1 Executive Summary The Company BEELively is a company providing, and distributing Nonalcoholic quality beverages to the local Austin Texas area. There are many others out there that offer variations of nonalcoholic beverages, but we provide a variety of beverages that will captivate competitive NAB markets. Competition is variable we anticipated but is good for us, it lets us position our product as the quality product that surpasses our competitors. We have a target market, but our company reputation has spilled over to a variety of people, due to our mission. The Company’s Mission BEELively focuses on customers, but we are also here to expand sales, profitability and increase return on investments. We are determined to be socially responsible and build relationships with our customers, suppliers, and our workforce. We will accomplish this by taking time to mold the supply chain that wants to have a special relationship with us and the community. This medium will be a plus for the community and our local economy. We are here to produce a quality Nonalcoholic beverage for all not just our niche. By accomplishing all of this, we will build up our brand strategy and our positioning in the market. “BEE Lively commits to your wellness, mindfulness, and spirituality through support and understanding. Without stinging your pocket. 1-1 2 Products and Services To increase numbers and bolster our portfolio we offer a website and social media to share your healthy lifestyle and tell your story while we educate the market about benefits to living a healthy life not just drinking BeeLively to get fit. We are proud to offer numerous flavors, customers that buy our drinks will have the opportunity to engage with us and see that we are meeting their needs. Marketing Strategy We will be actively using the internet to market our products. Internet-based marketing will establish marketing plans tailored to our needs; the methods will help us analyze approach tactics for expansion. Through the internet, we will have more access to our market. It’s a necessity; this allows us to position ourselves with a robust strategy and brand reinforcement. By being dependent on the internet, we will be able to penetrate the market, grow a customer base and make changes to our marketing tactics through feedback from our customers. The competition We have positioned ourselves to be health conscious, so that means we need to make like-minded people aware that we are here. A lot of competitors do provide energy drinks but they do not position themselves as being healthy, and they do not project the value in it. Using these marketing strategies, we will target a market comprised of people who are interested in being healthy and drink healthy beverages. We will have 40% of this market so we want to take 1- over whatever we can by beating out the fast food restaurants, Coca-Cola, PepsiCo, Nestle and other competitors. Target market The niche market we have in Austin Texas is large, health and fitness have become the new nightlife. We will be able to pinpoint them quickly, through our social media tactics. Census.gov, numbers on the local population based on a population of 1,226.698 in 2010. In Austin our target market 60.3 % as far as age between 6 and 64 years old. Latino 33.9%, African American 8.9%, Foreign-born persons 17.5%. Household income of 64,000. All professions make up 72.2%. Most of these future customers are coming from a pool said to be at a number that resembles 950,715. Management I will be heading the chair of CEO I have prior experience that would be essential for our day to day operations. I would also handle our accounting, sales, and marketing. Melinda Cates is our master mixer and paid consultant she is there to ensure we have a quality product. She will also have a 5% investment holding in the company. Ian Glass has stepped in to fill the position of our voluntary production foreman/operations manager. The operation manager will have the role of a customer service liaison also, and I will handle the issues directly, Ian will volunteer for a year and compensation will be negotiated before his year is up. Stage of Development BeeLively started producing its first products in 2011 by distributing in local farmers markets and mass production in July of 2018. 1- Financials The alluring and appealing trait of this market is that is growing. I can say with confidence that the annual gross profit will increase by 26%with in the first five years. We will do so by obtaining assets and a reduction of liabilities. Our income statement shows a gross profit to be $208,424, and it will increase by 26% as I stated before. We have more cash coming in than going out. Funds Sought and Utilization We would like $1 million to maintain projected growth. We will use the investment to manage the warehouse, increase our production and delivery points once we have saturated the market. We will look into getting state of the art equipment we can afford and try to keep staffing costs down. We will have to divide the investment in two the first half will be for what we listed above and the second half will be for the production areas we plan to open on the east and west coast. 1- BeeLively DNA The name of my non-alcoholic beverage will be BEELively. This business will be veteran-owned, and veteran ran. Society today has changed a lot, and it’s never too late for change. I advocate health consciousness and fitness, and I would like my product DNA associated with aiding in lessening cognitive brain disorders by helping with memory and other brain functions that our youth will encounter and what some of our senior citizens today are facing. It will be produced with honey as a sweetener and packed with vitamins and minerals. I would like BEE Lively associated with energy, endurance, stamina, and strength of all your body's organs. BEE lively will contain vitamins and minerals that most product offer but we will also add a kick of amino acids, B vitamins, Vitamin D and plant-based antioxidants to help boost mental health. Bee Lively gets its sweetness from the honey; the honey will help with digestion, promoting of the immune system, and increase energy also. Providing a drink free from harmful chemicals will be part of our quality factor. We started small, so we were only selling at farmers markets, realizing room for growth we would like to expand. BEE Lively mission is to provide quality beverages that contain a sense of well- being and health consciousness. Bee Lively is an organic honey sweet beverage produced with natural ingredients and no pesticides, chemicals and artificial ingredients. And will Our goal be to support and educate those that are new to a healthier lifestyle, increase energy, brain function? Those that are currently participating in a healthier lifestyle that is looking for pureness and quality are welcome to try our brand and be part of the BEE Lively family. Being a veteran ran company we understand the need for support and understanding. We are here to promote a different lifestyle for all dynamics and economic sectors. BEE Lively is committed to breaking barriers and innovation. 1- The Mission Statement will read as follows “BEE Lively commits to your wellness, mindfulness, and spirituality through support and understanding. Without stinging your pocket.” Our Motto will be “Better health, no Sting!”. Trends Following trends is essential, and we have noticed a shift in numbers that say this product popular, but we can enter the market due to stability in the industry. Using the internet and other forms of social media will be the primary advertising mode. All market sectors use social media and rely on its information. Other factors such as the primary, secondary and tertiary sectors in many ways represent the flow of business (Auerbach. 2018), we are targeting these three because that is where the money is, and it’s a larger pool of consumers. Gen Z is a youthful market sector that participates in the digital realm and real life (The Hartman Group, 2015). Healthy food and drinks are becoming a staple in homes and people are no longer relying on medicine and fear factors to promote wellness and a healthy lifestyle. Of course, there are other healthy organic nonalcoholic beverages in today's market, but like anything else, these products change lives and lifestyles through consumer awareness. The relationship between agriculture, health, and the food are becoming more and more evident because of diseases associated with poor quality of-of diet and excessive use of chemicals (Victoria-Mirela, Nicoleta, Maria, DeliaGabriela, 2017). People around the world are more aware of the effects of the chemical industry on food and lifestyle, and choice changes made as you read this. Easy entry into the market is 1- possible because the cost is so low we are a start-up business, and we already have our roots in a small farmers market, so the initial value and understanding of what our customers are looking for are already in the immediate area. Being said millennials and other market sectors are starting to see themselves in the food that they eat, you are what you eat has become a reality to consumers of today (Williams, 2016. Statically data has shown in 2016 the sale of juice worldwide was 20.55 billion liters and was project only to go down .01 (Statista, 2016). In 2017 sot that gives us a pretty good understanding of revenue and sales flow (Statista, 2016). In the year 2022, the nonalcoholic beverage spending will be 6.1% of total household spending this percentage reflects a 2.2% growth rate for the previous years United States Food and drink report, 2018). Another factor trend that struck me was globally juice sales were stabilizing about .01% a year over a yearly forecast from 2015-2018, it is a small jump but enough to maintain profits (Crawford, 2016). Strategic position I have chosen a Business Model to be my strategic standpoint. There is the assumption that business model innovation and corporate sustainability are related because they call for similar resources to make them successful. (Peedersen, Gwozdz, W, & Hvass, 2018). Remember we are looking to satisfy customers that are in the market for a healthy alternative. Organic, locally grown and dietician approved flavors will be what we are looking to fulfill. I believe the Business model incorporates sustainability and that is a plus. After all a start-up company. Eight out of ten entrepreneurs fail within the first eighteen months that is 80% (Speights, 2017). The United States is ranked 7th in the world for organic food consumption, so there is still market share (Statista, 2016). Industry data is available and will help us build a grand strategy to help target the market and brand culture. Building value upon the first contact will be beneficial and 1- will help start the internet-based trend we are trying to build. If there is poor management, there is no compliance with the business model, and that leaves room for failure. Distribution Channels My first source or avenue of distribution would be to local indoor markets such as Trader Joes or sprouts. Doing business with these store chains would help promote the organic nature of the product and promote word of mouth. I would also like to try stores such as World Market also. I understand the inconvenience of finding a retailer that would carry the items could be difficult. I also would like to see mom and pop vitamin stores that would allow us to shelve our juices and make them available to athletes. The reason I suggest vitamin stores is because they usually located near public gyms and we can give out small samples. Delivery of the product would be my primary responsibility, I am a stickler for managing time and being efficient, so I do not want that responsibility to fall on anyone else. If all else fails, we will have a small market in the front of BEE Lively where consumers can come and grab it directly from the manufacturer. Risk Factors Risks are unavoidable; small business is always at risk. Dealing with an organic product we face the numerous types. Environmental, competitive and the environmental factors can affect farmers and in the end BEE Lively. If an ice storm or drought affect our local farmers the term things roll down the hill will soon follow. We will be less inclined to fulfill specific flavors due to lack of ingredients necessary to produce our delicious juices. We cannot substitute freshness or quality for an emergency; we must hold true to our brand and the scope of what this business is all about. Socio-economic factors will be added to the list also be. 1- When the economy goes upside down, then customers and their habits tend to shift. If customers fade away profits decreases, buying power decrease and production tends to suffer. Last but not least competitive risk is the final risk factor we must concern ourselves. Lastly, the market and product are somewhat saturated. There is always someone out there trying to take your ideas and improve them to make their product seem more appealing. SWOT Strength: • We are reaching out to the community to sell a product but also teach people about health and wellness. • We will have a well-trained staff and a unique work environment that will show in our product. • Our distribution chain will be simple, and that will keep our products fresh. • Our website will educate consumers and our customers as well. • We will be a veteran-based company, and customers like to show their support. • • Weakness: We are not the only juice brand on the market, and our popularity is not very high right now. • A low budget means we have a small workforce, little marketing and operating cash. • Being a startup and having low staff means. Personal issues, dependability, and loyalty to the business will be a concern. 1- • We are using utilities, and the most important one is water if water is scarce or we have a shutdown of services then we are not able to make and bottle our product. Opportunities: • If we do gain noticeable profit, we will be able to increase our variety and satisfy customer wants needs and recommendations. • The possibility of doing well will lead us into E-commerce. • E-commerce will lead us into an expansion phase, and we can grow. • If the market grows, we will grow with it. Threats: • We do not have the capital most large beverage companies have so we risk failure. • Larger well-known brands can outsell, market, and distribute. • If the economy slows down then sales slowdown, this will create drop-in profits and operating cash flow. • Federal regulations will hinder moving forward on some products. Section 2, Marketing Plan 1- Target Market Being a Natural Juice Company will, of course, have its outside influences and competition. Your brand and product should target your market. You have to have a product that separates itself from the competition. My brand Bee Lively will have flavors that will stand out while keeping its promise to educate and be supportive. BEE Lively will be operating in Austin Texas, and we will be branching out into San Antonio areas (see Appendix A). The percentage of people we want to target will vary between Austin’s demographic’s. Data retrieved from WWW.Census.gov, these numbers based on a population of 1,226.698 in 2010. In Austin our target market 60.3 % as far as age between 6 and 64 years old. Latino 33.9%, African American 8.9%, Foreign-born persons 17.5%. Household income of $64,000. All professions make up 72.2%. Three trader joes, and three sprouts. We will be using Top 9 farmers markets in the area will be used as a marketing vehicle giving out free samples and selling merchandise on hand only to promote freshness. Age groups are lovers of all things that taste good, so I didn’t pinpoint age. I want to educate people of all ages, so there is no one left behind. We want to establish our niche markets by differentiating ourselves and create a niche market where we can price our product that reflects our premium product (Fooks, Messer, Delaney 2015). We will be targeting Latinos and minorities primarily and people from abroad. We will be in metropolitan areas, so the need for an affordable healthy drink with you in mind is a crucial market strategy. On the flip side, we are in an area that can turn into a recreational paradise in just a few miles. People do not want to drink hot coffee, and alcohol all day long in the sun. Camping, river floating and lake activities that lead to drinking non-alcoholic beverages. I decided to go with unique flavors that are interesting and pleasant. 1- Market Competition In my research, I found that Coca-Cola was not my most significant competitor. It was Naked Juice a Pepsi Cola brand that has taken the market by storm. After looking at their yearly financial report, I understand the need for graphics and images but I need more competitive information concerning their profits, I only had the overall sales for the company. I tried to get a local number but the massive 62% nationwide market share they held on to last year speaks for itself (Statista 2016), bringing in $51.05 million in 2015 and $54.16 million in 2016 (see appendix B & C). To have such a significant market share they have the loyalty of larger food chains and vendors. Meaning there is money to be spent in the area. The complexity of their flavoring is due to different fruits and veggies for various necessities. We will not be making smoothies so it will not have to be refrigerated for long naked juice. They have over nine flavors, and each product has a function and purpose. Naked Juice is also more impersonal; they are not part of their customer's experience. We will be using positive stroking, meaning we will extend efforts to let our clients know they are essential (Davidson, 2016). Our website will provide surveys to keep a connection with the customer and future customers. We want to pull away from the competition with our flavors and our uniqueness. We have to blanket our market, with the understanding of betterment Vitamin and mineral packed drinks that have the potential to control a fraction of the market. With a high probability of expanding distribution; there is room for growth we will be able to market our products in seven sprouts locations and five Trader Joes locations between Austin and San Antonio. We will also be working with smaller mom and pop vitamin shops in both areas located next to or in the vicinity of popular gyms. Of course, soft drink companies already control the market in supermarkets and fast food restaurants. We will be environmentally friendly, consumer-friendly 1- and be personable. These are easy ins, and that means easy wins when penetrating a market, you want to have a few extras lined up. Setting ourselves apart to make strides for growth and then we can move on to product number two. We must remember we can’t have the whole market overnight we must position ourselves carefully. Our marketing campaigns must capture the flavors and essence of BEE Lively. The Five F’s The five F's are an essential part of marketing. We must use them to change our strategies and planning. Forecasting is good, but if a significant shift occurs and the variables don't add up then we must be hearty when it comes to having strategies that work, resilience is the key without a large number of policies in our pot we will fail. They give you the capability of telling your market who you are and how you reflect it on the outside (Whitler 2017). I chose 2 of them that are most important to me, and I feel as if feeling and function should take the lead. The reason being is because we revolve around interaction and promises that we must keep. I have functionality because Bee Lively will have five different flavors, vitamin packed and sweetened with honey as necessary. It will be the prepackaged energy filled drink that is ready to go when needed. I am promoting mental and physical health attributes that will be sought after by those who read our website and learn about the possibilities of drinking better drinks through the day. To add to the equation, we will insert feelings. Today's consumer wants to be engaged and wants the sense of making the right choice. No buyer remorse should be a part of purchasing a health drink. Everything we do will be attached to feelings. Keeping the environment safe and connecting with our customers on our website and through social media will bring us closer to our market. Premium branding is defined in the day 1- to day practices of our company if you practice quality, closeness, genuine concern in making the product your natural ability as the producer will help you mirror your brand in your marketing. Our slogan is based off a commitment to your wellness, mindfulness, and spirituality through support and understanding. Our slogan will read as follows “BEELively better health no sting.” Marketing Marketing is no easy task getting your name out seems like an easy goal to achieve but if you are not using the proper channels then why bother? Using Google Adwords will help us filter through the market and gain access to people looking for alternatives to healthy NAB's. Google AdWords is flexible for marketing, market research, which creates a high rate of return by increasing the leads and our customer base (Whyer, 2017). We would, of course, use a website that would have quality interaction and create a forum-based environment so our market will feel connected with the company and its product. Remember everyone wants to be part of something. Health consciousness has become a worldwide day to day practice. We will, of course, have a Facebook page, it is easy, cost-efficient and popular. New entrants will find it difficult to provide the same quality and breadth of services that only Facebook can provide (Musonera, & Weber, 2018). Targeting the market with an early bird strategy is a must, accomplishing this with Facebook and the use of Google Adwords. I would also like to use YouTube it's easy, and it can bring more awareness in a short amount of time. I didn't want to leave out the personal touch, direct contact at distribution points is essential. A name, a face and actual time spent listening and understanding your customers is the cherry on top. I may be top heavy when it comes to these ideas, but they are there to support the failure of another it is always best. 1- Section 3 Operations, Ethics, Technology and Management Awareness and Planning My primary concern with BEELively’s operations is growth I will need refrigeration units. The refrigeration will have a limit of three days in-house because of freshness concerns I plan to buy 3 Kratos Refrigerators that will cost 6500 after installation. I plan to minimize waste so orders will be filled depending on what the customer's needs are and we will not have stock in-house for an extended period. When marketing our product to local stores, we will make our production process clear. We will only purchase ingredients when the order is clear and concise. We do so because we promote freshness, keeping our promise to our customers is essential. Our labels will have a born-on date so they can see when the NAB is bottled. We will also be making environmental standards will not be overlooked internally and externally. This means keeping our facilities 100% clean and working efficiently. This will stay future challenges such as food poisoning and lawsuits at bay. We will be the moto for adaptability and growth we will not let globalization, new technologies pass us by and upend our business environment (Reeves & Deimler, 2011). We plan to use local ingredients and build excellent working relationships with local farmers, helping us cut costs. Our production and delivery process will have been flawless. Fruits and vegetables do not have a long shelf life so if we waste time making our product we waste production inventory. When it comes to a competitive advantage, no company can entirely avoid the impact of increasing costs and other factors that can shake your foundation as a business (Thompson, 1984). For instance, owning the building, we will be working out of will be a critical factor in saving money and logistics. We have the opportunity to store packaging material and keep our 1- equipment up to par and not have to worry about overhead when it comes to a facility. Another competitive advantage we have is our freshness is our second most significant factor, the quicker we produce, bottle and deliver our product we safeguard the taste of BeeLively. Guaranteeing freshness will be secured by cold pressing our juices also and delivering in a timely manner. Being second place means you are the first loser, I learned this while trying to be a Navy Seal. A lot of other products out there swear they are fresh, but for a startup like this we must keep true to the code. We have to make getting our orders correct so we can purchase fresh ingredients and not have an inventory of carrots go wrong because the customer had a change of heart. We will be hyper-competitive in Austin Texas, meaning we will always be the lead competitor in the industry, meaning we will always be the lead competitor in the industry by positioning our personnel in places where their skills are needed. Challenges such as competition and new tech can always pop up and ruin the day. When a problem arises, we will turn problems into opportunities for learning and change. Always look for basic needs when a problem arises and desired outcomes. Make sure solutions are properly implemented (Sparadin, 2012). You can only face a challenge if you have the right tools, attending meetings locally and nationwide concerning the industry standards/laws. Recording data of how the market is shifting and gathering of information that includes technological and sector advancement will always be researched to keep up with trends and challenges. (See appendix D). Technical Infrastructure It's often assumed, that technology within current enterprises is slow to adaptation. However, this has changed, it's often assumed, that technology within current enterprises is slow to adaptation (Pozin, 2015), I have had the pleasure of working for a company that had to start all over. I quickly learned what works and what doesn't in an industrial type setting. Having 1- manufacturing experience and knowledge of how the Italian made machines operate is a plus. I understand how the work and how to run them. They all have a desktop computer for them to set parameters and other controls. Along with the cold press and limited in-house refrigeration, we will maximize freshness and flavor. Our refrigerators will be linked to the operations manager smartphone and our desktops. Lower level employees will not be able to change the setting. I want this implemented in case a soar employee decides to sabotage our production. We will be using Microsoft Suite, Google Docs and my I cloud to store any confidential information. Gmail will be the primary email site, one because it is free and user-friendly we can save spreadsheets and inventory documents. I will be using PayPal to secure transactions and QuickBooks balance my books. I also would like to use NetSuite to plan daily activities and monitor production. In the future when and if possible, we will incorporate all aspects of NetSuite distribution, accounting, and manufacturing. I also plan to use google drive it's free and handy as my storage for documents and other material, and I will store essential data in my iCloud account. I will use Raco for my barcode production which cost 180 dollars. Cellphones will not be provided, I have had to use mine before as we go along we will work on paying half of our employee’s phone bills. The computers on hand will be not be linked we plan to put everything in a google and iCloud to minimize paper usage and ink. We will have one printer/scanner and we will eFax. I do not want a lot of lower level employees being hands-on with electronic transactions they will primarily be doing manual labor. I will use Verizon as my internet carrier. I will use their unlimited data plan and use Wireless routers throughout the building. I will not have a phone line I feel that it is useless for a startup. The barcode scanners and software will be 720-dollar total. I went with this set up because I was using a system that was created in the eighties and it was useless. Personnel in this start up should be able to use all of these systems easily, nothing here 1- is to complicated. Personnel in this startup should be able to use all of these systems efficiently, nothing here is to complicated. My personal needs will be minimal we are only five including myself. If we need extra help labeling, I will look for disabled people to help them earn some money and try to give back to the community. A lot of techs and handy work will be outsourced. (See appendix E). Management & Organization BeeLively cannot afford a lot of personnel right now. I have been part of teams that got cut in half, and we still made quota so I can be a motivator in a sense. I will be heading the chair of CEO I have prior experience that would be essential for our day to day operations. I would also handle our accounting, sales, and marketing. I will have one Admin Assistant that will be given tasks daily by me to help correspondence move smoothly. Melinda Cates is our master mixer and paid consultant she is there to ensure we have a quality product. We have Stephen Job our part-time who will be our errand runner and delivery driver. Associate and I are looking at hiring another person to handle the night shift. Ian Glass has stepped in to fill the position of our voluntary production foreman/operations manager. The operation manager will have the role of a customer service liaison also, and I will handle the issues directly will volunteer for a year and compensation will be negotiated before his year is up. We will bottle primarily in the daytime, so if I have to outsource maintenance it will be during the night time, and we can have any support done between seven at night and eight in the morning. We are all in this together we must maintain focus and teamwork ethic to make this succeed. We may have titles, but not one person in the company is above the duties of the lower level employees. (See appendix F). We are all stakeholders if we do not succeed then we all lose. We will have a leadership quality that mirrors the one of where my wife works currently. A top-down understanding structure is what 1- we are looking for. If “BEE Lively commits to your wellness, mindfulness, and spirituality through support and agreement for our customers we must also perform this for our employees. We will think about families, compensation, and circumstances. If we face our employees and look at them as challenges, we already failed them. As we grow, we will mentor, groom the original employees to take the place of upper management as we bring in more people. We will target our employees’ best attributes and place them to achieve that level of success also. did some research and I found the perfect article in Forbes named 8 essential qualities that define great leadership (Fries, 2018). Qualities BEE Lively will employees will convey. • Sincere enthusiasm: if you are not happy you are not productive. • Integrity: keeping safety, quality and having morals count. • Great: communication: the whole story must be told if not then you can’t fix issues or move on to better processes. • Loyalty: if you are genuine in your loyalty to your customers and your employees it reciprocates. • Decisiveness: is essential if you can make the call efficiently and quickly then you are on track. Managerial competence: find the people that are leaders train them to do a job later it goes a long way. • Empowerment: all employees should feel a small level of empowerment, if they don’t how can you trust them to do the right thing. • Charisma: they should all have swagger in their way and be able to get along with everyone. 1- • Our organizational chart is as follows: • Charisma: they should all have swagger in their way and be able to get along with everyone. I have provided a flow chart below to clarify the chain of command. Ethics and Social Responsibility In today's business world being ethically and socially responsible is what keeps businesses above water. The challenge that most companies face is how they can bridge the gap between their interests and the broader needs of society (Henderson, 2018). Corporate ethics and social responsibility get its attributes from how it accommodates its views, practices, operational procedures and governance with the worlds social ideals. Companies have to be careful what 1- they do or say can affect friendships, customers, relationships with financial institutions and your supply chain. BEELively will be one of those companies. BEELively is forging our foundation of integrity, quality, and care. The experience our product will create will lead to success and be able to model what we would consider sustainable capitalism. As we grow, we plan to hire people in the area that are part of the community. Helping the local economy, by putting the money they earn back into the economy. It takes an innovative movement within a company to create new jobs in marketing, sales, accounting and the list can go on. A stable mindset will help the company grow, employ and the employee's earnings can help sustain other businesses in the area such as laundromat’s, restaurants, and supermarkets. Automation is destroying the job market. The companies that required people to do the work now rely on software and robots. For example, according to a widely reported recent study by economists Daron Acemoglu and Pascual Restrepo, industrial robots alone have eliminated as many as 670,000 U.S. jobs between 1990 and 2007(Krakovsky, 2018). If you terminate jobs you terminate the community’s economic lifeline, people lose jobs and eventually move on to other areas. I believe that BEELively can only get stronger with individuals that feel we are there for the greater good. I understand the need for success, but you are just as successful as the people that work for you and the people that support them and you in the community. Playing Fair Local laws and jurisdiction will play an enormous role in BEELively's efforts to maintain a confident and active demeanor in the community. BEELively will not be If you are not following the rules that were put in place to keep you from failing others, then all your efforts are 1- useless, laws and regulations designed for the safety and greater good of the community. BEELively will not be a business that turns the other cheek when a challenge arises. In my research, I stumbled on an article names Top Compliance Issues Facing Small Business Owners In 2018 (Bury 2018). Companies were lacking in their abilities to manage overtime rules, minimum wage increases, pay equity rules, sick leave and poor healthcare are destroying small businesses (Bury2018). If a business neglects, their employees need it will fail. Building a positive culture and a comfortable work environment is the upper management responsibility. Safety in the workplace will take very seriously, slip-resistant shoes and other safety items will be required, and we will follow the OSHA standard. We don't want our customers or our workers getting injured or sick. Being responsible means taking the past negative experiences and learning from them. Safety training will be conducted Quarterly to ensure we are getting the message across to the employees. This will minimize health care and hospitalization due to accidents. The production level will be stable or increase because our employees will be in good health and ready to work. BEELively intends to follow the law and keep to the code. Diversity IF you are different you stand out; this is not always a wrong concept. My opinion of companies that do not diversify their ranks leaves me speechless. A business needs balance; we must be responsible when it comes to hiring new employees. We must recognize that women's rights: ethnic and cultural diversity, disabilities, gender, and age will not discriminate against people in any way. Diversity will help us create a work environment that will be agreeable. When you work with people, you must have respect for each other and their space. Our view is 1- that if you are happy with your coworkers, stress levels are down and focus on quality is a given. No one wants to work with anyone that is judging and not working. Innovation is only possible if you have different views on something. Employees that work for BEELively will. I worked in a manufacturing environment that had people from different countries, cultures, genders and social dynamics. We found ways to get around language barriers, religious beliefs, and the way employees perceived a process. Language barriers made us stronger, we at BEELively will meet challenges like this as a team. Training and discussion will take place to ensure that we are doing the right thing by our employees. We want our employees to work at their full potential. I was in the Navy for 20 years, and we left no stone unturned when it came to discrimination, sexual harassment, and abuse. Environmental Awareness When starting a business, the environment should be one of the most important things you protect. It is easy to get a bad reputation if you are not following guidelines to protect the environment. There are challenges, but we can overcome them. I have a list of problems that will keep us from achieving this goal (Cheema, 2018). 1- • lack of clarity • concerns about quality • concerns about cost • lack of time • lack of options I placed this list here because humans are always talking about challenges they face but they usually never think about how they came to light. We will not be experts, but we will engrave this in our onboarding process. The lessons learned will be poured into our product website, and we plan to keep statistics on how green we are and post it on our site. Our bottles and labels will be plastic; this will give the customer the option of putting the bottle in the recycle bin without having to worry about a paper label. The packaging we use will be biodegradable cardboard and shredded cardboard to cushion the bottles. The shirts provided to work are made of cotton, a dry fit material is made of polyester. When washed the fibers go into a drainage system that makes it to our oceans. When it gets there our friendly fish, eat the fibers, and we all know where they end up? On our dinner table. An alarming study released Monday, researchers at the University of California at Santa Barbara found that, on average, synthetic fleece jackets release 1.7 grams of microfibers each wash. It also found that old jackets shed almost twice as many fibers as new jackets. The study was funded by outdoor clothing manufacturer Patagonia, a certified B Corp that also offers grants for environmental work (Messenger, 2016). We will also use trucks and vans that use natural gas, we all know what the effects of carbon dioxide are having on the environment. I won't be able to stop the effects, but I can help minimize them. Our customers and employees will know that we are protecting climate and water sources we will be using to make our product. In the future, we plan to implement solar energy also. Following local EPA regulations and getting the company into a green state is part of our framework. We expect to minimize carbon dioxide emission and be mindful of our customer's views. 1- Challenges We plan on sweetening with honey; this will help us keep our customers from becoming part of diabetes and weight epidemic. People with diabetes and weight problems have a higher risk of heart attacks and strokes. We plan on making juice that has ingredients associated with mental health and cognitive brain disorders. B2, B6, B12, DHA, vitamin C and other elements necessary to achieve the goal. We need these vitamins and minerals combined in the drink because our bodies need them in small amounts, but we are naturally unable to create them internally. They will promote an increase in motor skills, reduces anxiety and depression. Although we will limit the dosage of these ingredients if consumed in vast amount can make individuals feel like vomiting, headaches, dizziness, and fainting also associated with these ingredients. In this world, there is no perfect product on the market. BEE Lively will be making sure it notifies people in advance of any concerns we have predetermined. We are using honey as a natural sweetener to make our juice. The issue with this is that honey can cause infant botulism, an illness that can be caused by toxins that ingested when a baby consumes certain bacteria (Kerr, 2017). We will post this warning on our website and our bottles. A website will have information on anything and everything we will be putting in our juices. We will work closely with outside resources to ensure our claims for brain health is meet. We will outsource researchers that have a medical background to sustain our claims. Overcoming Negativity I am going to start this off with a question can you name one business that has not had any adverse impacts on its market? No, I can't think of one. The primary objective here is to take it and run with it. I mentioned before the negative challenges or distractions come from a 1- source. You have to be careful when it comes to children, pregnant woman and the elderly. You can’t entice someone with your product if it's not good for them. We will be responsible and put videos on YouTube to help create awareness, not controversy. BEE Lively will be a step ahead of the competition, and Top businesses within our country lead the industry in how business should be and must be done today to sustain and succeed in our future (Greenwood, 2018). Others people failures are lessons to all of us labeling, social media and word of mouth will be deployed to make sure we are doing right by our market and our customers. After all, we are here for everyone. Balance your risk-averse fears: Look out for all levels and definitions of risk. Don't look at educated decisions as fears. Make sure you have a plan to balance risk ask yourself if what results are needed to move on to the next step. People that avoid risk walk away from the next step fearing they will make a wrong choice, and prevent investment in the next level. When you reach the next step make sure your terms were already in writing to move forward, factual data will help you move forward with no regret. • Avoid external negativity: If you have a group of people around you that dwell on negativity, then you will not go far. Take steps to remove people that have a negative impact on your success, the way you feel and your thinking. Acknowledge negative peers’ comment and push on, let them drive themselves to depression and failure. • Avoid saying, “yes but": If reply yes in a conversation and you mean, it makes your point clear, never amend the word but in any sentence when you are qualifying yourself. When in doubt use the word and people at work and in the market will gain more of a connection to your thoughts and keep you from a nose dive at 30,000 feet, our stakeholders are counting on us. 1- • Counter negative thought wit uplifting visualization: We tend to participate in negative behavior if stuck in a negative frame of mind. We must reprogram ourselves to look at negativity as a way to change our practices and make ourselves work towards positive thoughts and outcomes. Feel the outcome of success and progress. • I will have open door policy, suggestions from the floor personnel will be heard and considered. Employees have a voice because they are the blood that keeps the company alive. • Sincere enthusiasm: if you are not happy you are not productive. Integrity: maintaining safety, quality and having morals count. • Great: communication: the whole story must be told if not then you can’t fix issues or move on to better processes. • Loyalty: if you are genuine in your commitment to your customers and your employees it reciprocates. • Decisiveness: is essential if you can make the call efficiently and quickly then you are on track. • Managerial competence: find the people that are leaders train them to do a job later it goes a long way. • Empowerment: all employees should feel a small level of empowerment if they don’t how can you trust them to do the right thing. • Charisma: they should all have swagger in their way and be able to get along with everyone 1- Resources Auerbach, M. P. (2018). Economic Sectors. Economic Sector – Research Starters and sociology. 1-6 Bury, N. (2018) Top Compliance Issues Facing Small Business Owners In 2018. Forbes Magazine retrieved from https://www.forbes.com/sites/adp/2017/12/04/topcompliance- issues-facing-small-business-owners-in-2018/#2ab8a14f6a90 Census.gov. Population estimates 2010 retrieved from https://www.census.gov/quickfacts/fact/table/austincitytexas/POP010210#viewtop Crawford, E. (2016). Three trends driving sales of 10% Juice even as sugar debates rages. Foodnavigator- usa.com. Retrieved from https://www.foodnavigatorusa.com/Article/2016/09/19/Three-trends-driving-sales-of-100-juice-even-as-sugardebate- rages Cheema, S. (2018) Going Green Is Growing Important to Small Businesses. Entrepreneur.com retrieved from https://www.entrepreneur.com/article/223377 Davidson J. How (2018). How to Make Positive Strokes ON Customers? Key Proactive Marketing techniques. HCM Sales, Marketing & Alienage Excellence Essentials, 17(3), 25-26. Fries, K. (2018). 8 Essential Qualities That Define Great Leadership. Forbes Magazine retrieved from https://www.forbes.com/sites/kimberlyfries/2018/02/08/8- essentialqualities-that-define-great-leadership/#7dccca6c3b63 Greenwood, B. (2018). Use self-discipline to drive your shop to the next level: Don’t let the negative impact of weaker shops drive your business down. Motor Age, 137(2), 18. Juices Industry Profile: Unite States. (2006). 1. Henderson, R. M. (2018). More And More CEOs Are Taking Their Social Responsibility Seriously. Harvard Business Review retrieved from https://hbr.org/2018/02/more-andmore- ceos-are-taking-their-social-responsibility-seriously Kerr, G. (2017). Why Shouldn’t I Feed Honey to a Child Under Six? Livestrong.com retrieved from https://www.livestrong.com/article/463189-why-shouldnt-i-feed-honey-to-a-child-undersix/ Krakovsky, M. (2018). The New Jobs: As automation takes on more and more tasks, what will human workers do? Communications of the ACM. 61(1),21-23. Doi: 101145/3157077 1- Messenger, L. (2016). How your clothes are poisoning our oceans and food supply. Theguardian.com https://www.theguardian.com/environment/2016/jun/20/microfibersplastic-pollution-oceanspatagonia-synthetic-clothes-microbeads Musonera, E. & Weber, J. M. 92018). Analysis of Marketing Strategies in the Social Media: Facebook Case Analysis. Journal of Marketing Development & Competitiveness, 12(1), 10-27. Pederson, E. e. Gwozdz, W., & Hvass, K. K. (2018). Exploring the relationship Between Business Model, Innovation, Corporate Sustainability, and Organizational Values within the Fashion Industry. Journal of Business Ethics, 149(2) m 267-284. Doi: 1007/s10551-1-016-30447. Pozin, I. (2015). % New Technologies You Should Integrate into Your Business. Forbes Magazine retrieved from https://www.forbes.com/sites/ilyapozin/2015/10/15/5-emergingtechnologies-you-need-to-know-about-for-your-enterprise/#5fcfa11776aa Reeves, M., Deimler M. (2011). Adaptability: The New Competitive Advantage. Harvard Business Review from https://hbr.org/2011/07/adaptability-the-new-competitiveadvantage Sparadin, D. (2012). Are You Solving the Right Problem? Harvard Business Review retrieved from https://hbr.org/2012/09/are-you-solving-the-right-problem Speights, K. (2017). Success Rate: What Percentage of Businesses fail in their first year? Statistical Data for Austin and San Antonio retrieved from https://www.census.gov/programs-surveys/cbp.html Statista (2016). Naked Juice Sales in the United States In 2015 and 2016 (in million U.S. Dollars) retrieved from https://www.statista.com/statistics/525322/naked-juice-sales-inthe-us/ Statista (2017). Market share of the leading refrigerated juice and juice drink smoothie brands in the United States in 2017, based on sales retrieved from https://www.statista.com/statistics/269059/market-share-of-the-leading-juice-and-juicedrink-smoothie-brands-in-the-us/ Statista. (2016). The leading 10 countries with the highest organic food per capita consumption in 2016 (in euros). Retrieved fromhttps://www.statista.com/statistics/263077/per-capitarevenue-of-organic-foods-worldwide-since-2007/ 1- Statista. Sales volume of juice worldwide in 2016 and 2017 in billion litters; (2016). Retrieved from https://www.statista.com/statistics/645677/global-sales-volume-juice The Hartman Group. (2015). Consumer Trends in Health and Wellness. Forbes Magazine Retrieved from https://www.forbes.com/sites/thehartmangroup/2015/11/19/consumertrends-in-health-and-wellness/#75a940a9313e Takaba, M. (2018). 5 Actionable Steps to Overcome Negative Thinking. Inc. com retrieved from https://www.inc.com/marla-tabaka/5-actionable-steps-to-overcome-negativethinking.html Thompson, A. A. (1984). Strategies for Staying Cost Competitive. Harvard Business Review retrieved from https://hbr.org/1984/01/strategies-for-staying-cost-competitive United States: Food & Drink Report. United States Food & Drink Report, (2), 1-108. VIORICA-MIRELA, P., NICOLETA, R. D., MARIA, A.L., DELIA-GABRIELA, D. (2017). ORGANIC FOOD MANAGEMENT-CONCEPTS, TRENDS AND PERSPECTIVES. Agricultural Management/Lucrari Scientific Serial Management Agricol, 19(1), 85-88. Whitler, K. A., (2017). The Five Value Propositions of marketing. Forbes.com retrieved from https://www.forbes.com/sites/kimberlywhitler/2017/11/11/the-five-value-propositions-ofmarketing/#4dc08e931c27 Whyer, T. (2017). Click to Cash: 6 Ways your business Can Benefit from Using Google AdWords. Business.com retrieved from https://www.business.com/articles/6- reasonswhy-your-business-should-be-using-google-adwords/ Williams, Geoff. (2016) How Millennials Will Shape Food IN 2017. Forbes Magazine. Retrieved from https://www.forbes.com/sites/geoffwilliams/2016/12/31/how-millennials-willshape-food-in-2017/ Wu, S, Fooks, J. R., Messer K. D. & Delaney, D. (2015). Consumer demand for local honey. Applied Economics, 74(41),4377. Doi:10800003684.20151030564. 1- Appendix A 1- Appendix B 1- Appendix C 1- Appendix D Operations Worksheet Key aspects of Operations Possibilities Include facilities, production process, equipment labor force utilization: Making sure environmental regulations are not overlooked. Make sure electrical aspects of building are always maintained, refrigeration and scheduled maintenance of machinery. Energy management will be essential to cut costs. Storage of any hazardous materials. Begin analytical efficiency surveys. Cost and time efficiencies: Monitor economy and look at materials needed to make product. Survey value chain and factor inflation into my costs. Identify shifts in key cost components. Assess the shift in competition. Competitive Advantages: Ability to experiment, mobilize, and create a connection with future customers through our website by creating a personal experience. We will position ourselves to make every risk transparent and understood. We own most of the equipment and space. Problems Addressed and overcome: Turn problems into opportunities for learning and change. Always look for basic needs when a problem arises and desired outcomes. Make sure solutions are properly implemented. 1- Appendix E Technology Plan Software Needed: I will be using PayPal to secure transactions and QuickBooks balance my books. I also would like to use NetSuite to plan daily activities and monitor production. In the future when and if possible, we will incorporate all aspects of NetSuite distribution, accounting and production. I also plan to use google drive its free and handy as my storage for documents and other material and I will store important data in my iCloud account. I will use Raco for my bar code production which cost 180 dollars Hardware: Two bar code scanners from Raco that cost 540 dollars. Telecommunication Needs: I will use Verizon as my internet carrier. I will use their unlimited data plan and use Wireless routers throughout the building. I will not have a phone line I feel that it is useless for a startup. Personnel needs: I will handle personnel needs such as hiring and benefits. I have two years’ experience from previous employment. We will on lee be starting off with five people including myself 1- Appendix F Management and Organization Worksheet Key Management Employees: President &CFO and customer service, Admin, Sales and Marketing Manager, Operations Manager, Floor personnel. President will handle all corporate governance and structure. Melinda Cates, Admin, Sales and Marketing Manager will handle all purchasing, Personnel challenges and paper work etc. While also managing new prospects for distribution and marketing. The Production Foreman/ Operations Manager will manage inventory, production and delivery. Floor personnel will help with production, inventory, movement and delivery also. Board Members and advisor’s: N/A Management Structure and Style: I will have open door policy, suggestions from the floor personnel will be heard and considered. Employees have a voice because they are the blood that keeps the company alive. o Sincere enthusiasm: if you are not happy you are not productive. o Integrity: keeping safety, quality and having morals count. o Great: communication: the whole story must be told if not then you can’t fix issues or move on to better processes. o Loyalty: if you are genuine in your loyalty to your customers and your employees it reciprocates. o Decisiveness: is essential if you can make the call efficiently and quickly then you are on track. 1- o Managerial competence: find the people that are leaders train them to do a job later it goes a long way. o Empowerment: all employees should feel a small level of empowerment, if they don’t how can you trust them to do the right thing. o Charisma: they should all have swagger in their way and be able to get along with everyone. 1-
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