Marketing - Market Segmentation and Target Marketing

Anonymous
timer Asked: Sep 6th, 2018
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Question description

Read the scenario and respond to the checklist items in a business memo format (see Course Documents for the business memo format).

Scenario: The product is a portable multimedia center to be marketed in the U. S. market, called “Media Popup” made by the start-up company Porttron, Inc. The multimedia center is a glossy compact entertainment box 10” X 12” and includes a screen with optional additional screen extension that pops out of the right side, computer keyboard that folds down, 4 surround sound mini-speakers that can be adhered to any hard surface with the stick strips at the back of each speaker, and includes a subscription to streamed movies, music, and videos for two years for $499. It is available in 3 different colors (black, silver, white).

Business Memo: You are a marketing assistant at Porttron Inc. tasked with providing a business memo (i.e., an internal company document) to the United States (U.S.) executive management team of Porttron Inc. concerning the checklist items provided below.

Write a minimum 500-word original business memo. In a concise manner, describe to executive management the data you will analyze to determine a potential market for this product. State your purpose in the opening paragraph and provide sufficient information to explain the required items. Finally, provide a concluding paragraph to summarize your suggestions.

Checklist:

1. Identify either a consumer or business market.

2. Describe your bases for segmenting the market (Ex. – Demographics).

3. Identify segmentation descriptors (Ex. – Age, occupation, income).

4. Explain your rationale for the segmentation descriptors.

5. Describe the selected target market for the scenario product.

6. Identify a marketing mix (Product, place, promotion, price).

Using a minimum of 2 pages (500 words) in a Microsoft Word® document, write the business memo using the 6th edition APA format and citation style.

Unit 6 Assignment Grading Rubric Unit 6 Assignment: Business Memo Content per Checklist Response addresses the checklist items and the scenario provided demonstrating analysis and critical thinking:  Identifies either a consumer or business market.  Describes bases for segmenting the market (Ex. – Demographics). ● Identifies segmentation descriptors (Ex. – Age, occupation, income). Explains his/her rationale for the segmentation descriptors.  Percent possible 100% 80% 6 7 7 8  Describes the selected target market  Identifies a marketing mix (Product, place, promotion and price) Subtotal: 8 8 80% Grammar and spelling A minimum of 2 pages (500 words) in APA format, with additional title and reference pages. 44 5 20% Percent Your Score: Points possible 55 100% 6 Total Points possible 55 Points Earned Comments

Tutor Answer

EagleEye1
School: University of Maryland

Attached.

Running Head: BUSINESS MEMO

1

“Media Popup”
Student’s Name:
Course Name:
Date:

BUSINESS MEMO
Date: 8/9/2018
To: Executive management team Porttron Inc. United States (U.S)
From: Marketing assistant, Porttron Inc.
Subject: new portable multimedia center
Porttron Inc has always been keen on customer service and innovation. We are
excited to announce yet another new product in the U.S market. The product which will be
launched on 5/10/2018 is a portable multimedia center called “media popup.”
“Media popup” which is available in three colors: black, silver, and white, is a
sleek compact entertainment box which is ten by twelve inches and includes a screen with
popping optional additional screen extension, computer keyboard that can be folded, four
surround sound mini speakers that can be held to any hard surface with the stick strips at the
back of each speaker, and streaming of music...

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Review

Anonymous
Outstanding Job!!!!

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