write a replay

Anonymous
timer Asked: Sep 6th, 2018
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Question description

Make a ONE replay to a discussion the file will be attached (Around 100 word)
(IN THE FILE THERE ARE 2 STUDENT CHOSE ONE OF THEM)

you have to consider the conclusions they have come to and whether those conclusions are justified by the evidence in the Apple 2015 case. Your responses should be constructive, indicate whether you agree or disagree, and offer suggestions for improving their arguments.

STUDENT #1: Steve Jobs’ return to Apple allowed him to rely on the differentiated advantage when it came to helping recover the Apple business. Jobs spearheaded many changes within the organization that helped drive the company forward and expand its consumer base. As Magretta described, “Differentiation allows a company to command a premium price” (Magretta, 2012) and with all the changes that Jobs implemented with Apple, it allowed it to command a premium price for the right reasons. Jobs’ business strategy was his innovative spirit to push Apple forward, by refocusing the organization and product brand. Jobs slashed the 15 product lines that they were focused on, to just 4, which allowed him to realign the organization to deliver the product to consumers and professionals. Jobs further focused on supply chain expansion by hiring Tim Cook as well as developing their initial website, and therefore was able to directly impact the sales of the Apple product for the first time. By pairing down the company’s inventory and increasing his focus and spending on Research & Development, he ensured that Apple would consistently deliver top of the line products to its consumers. Jobs further relied on the “closed door” business strategy, by restricting his employees’ access to certain areas, in turn controlling the potential leak of development of new products to competitors, and therefore directly lowered his risk for competition with other PCs in the market. With the launch of the iMac in 1998, the company’s sales outpaced the industry average for the first time in many years. Prior to the launch of the iMac, Apple suffered a $1 billion loss; however, in 1998 it made a $209 million profit. Jobs’ goal was to have Apple stand out and be different among the strong competition in the industry, which I believe he succeeded in doing with his initiatives. All of the changes that Jobs implemented helped maintain his differentiated strategy and ensured that Apple remained competitive in the PC industry. STUDENT #2: Steve Jobs took over Apple in 1997. As soon as he took over, he made sure that Apple follows his vision that he implemented back when he founded the company. Jobs pursued a differentiation advantage by implementing a differentiation business strategy. He quickly went to reshape Apple so it’s a company of innovation that creates good quality products at a premium price. He knew that consumers are willing to pay for it. He wanted to get away from the tarnished image Apple had in the prior years under the previous CEOs. As soon as Jobs took over Apple, he made a deal with Microsoft to invest $150 million in Apple. He also stopped MAC licensing program, because 99% of the consumer who bought the MAC clones were existing Apple consumer. By doing so, the profit cannot be made by the manufactures who cloned MAC. Jobs also slashed all Apple products from 15 to just four categories. The previous CEOs wanted to broaden Apple line to get as many customers as possible. Jobs wanted a brand of products that were high quality, user-friendly, eco-friendly, and had an industrial unique design. Jobs believed in secrecy and wanted Apple to embrace that as a culture. He used a closed-door policy and employees were only given certain access to certain areas. All these elements made consumers believe that Apple products are valuable and unique, thus, they are willing to pay for it. An example of this is when Apple released the iMac in August 1998. The iMac was a trendy all in one computer that had a beautiful design. The sales from the iMac help Apple gain $309 million in profits, reversing Apple $1 billion loss from the previous year. Apple achieved a differentiation advantage because of the unique and proprietary products that made consumers believe it was cool and valuable. Creating more value for the consumers will increase the willingness to pay more for the products. Apple also used both tangible and an intangible differentiation strategy to increase the willingness of consumers to pay. Apple used tangible differentiation from the rest of the of the PC industry through product industrial colors, great performance products, simple white box packing, extended warranty and accessories that are made specifically for Apple products. The intangible differentiation is established by the image of consumers owning Apple products, and the exclusivity associated with Apple high prices, and secrecy about their products. Using both tangible and an intangible differentiation strategy, Apple was able to differentiate itself from the PC industry. Value Chain is defined as the sequence of activities that a firm performs to design, produce, deliver, sell and support its product or service. Apple executed a tailored Value Chain to have a successful business strategy, which gave them a competitive advantage through focus and innovation. Jobs believed in focusing on Apple products, marketing and sales, research and development. He focused on Apple products by reducing the Apple product line from 15 to just 4 products. Jobs also put more money into research and development. Using the slogan “Think Different” or “hip alternative to other brands” as a way to innovate was how Jobs marketed Apple products. Jobs Also created an Apple website to sell Apple products directly to customers instead of relying on third-party sellers. Another smart move by Jobs was to hire Tim Cook to streamline Apple’s supply chain.

Tutor Answer

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School: Cornell University

Find attached. Also feel free to seek clarification or ask me for edits if you need any, buddy.

Outline

Introduction
Body
Conclusion
References


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