e-commerce

Anonymous
timer Asked: Sep 6th, 2018
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What steps should be taken to overcome the cultural issues of electronic commerce? Have there been any steps taken already? How have the steps that have already been taken positively impacted e-commerce? Ensure that you utilize APA formatting for your essay, including the citation of any resources used

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Proff_Holley
School: University of Virginia

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Running head: CULTURAL ISSUES IN ELECTRONIC COMMERCE

Cultural Issues in Electronic Commerce
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CULTURAL ISSUES IN ELECTRONIC COMMERCE

1

Cultural Issues in E-Commerce
E-commerce (Electronic Commerce) is defined as the activity involving buying and
selling of various products over the internet (Chaudhury & Kuilboer, 2002). One of the factors
that significantly influence the success or failure of e-commerce is culture. Culture is typically
the combination of language and peoples` habits in a specific place. Electronic commerce has
experienced rapid growth over the years with as individuals who engage in online business have
reached almost one billion while trillion dollars are being recorded in global online revenues. For
instance, generation Z, with ages between 18 to 24, spends nearly one in ten of their dollars
online (Schneider, 2012). Also, the generation x and boomers are not only shopping online but
have also adopted mobile commerce. Such an increase in the growth of e-commerce has led to
the growth of businesses worldwide. However, cultural issues such as language barrier are still a
significant challenge for those companies that are endeavoring to venture into e-bu...

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