Description
Mutual Fund AssignmentMutual Fund AssignmentMutual Fund Assignment
Explanation & Answer
Attached.
1
Running head: GOOGLE COMPANY
Google Company
Name
Institution
2
GOOGLE COMPANY
Google Company
Introduction
Google Company is one of the most popular and successful companies in the world
whose products are used by more than half of the world's population. It deals in the provision of
internet products. Due to a large number of customers for its internet products, it has a high level
of profitability. Up until now, the company's worth is many billions due to the significant
advancements in technology thus most people use the internet in their daily lives. This earns the
company significant amounts of income as it contributes significantly to how the internet is used.
Over the years, it has undergone many significant advancements until today when it is the
primary provider of internet products. This paper describes the Google company basing on its
history and present performance.
History
Initially, as a research project, Google Company was initiated by Sergey Brin and Larry
Page in the year 1996 January who studied in California at Stanford University. Page and Brin
provided a theory of a system which could analyze the relations amongst websites which was
entirely different from other search engines of that time which operated by ranking results
through calculating the number of times the term searched appeared on the page. At that time,
their technology conducted through the determination of the relevance of a website by the
importance of the pages and number of pages that connected back to the initial site, this
technology was named ‘PageRank.'
Initially, Brin and Page used ‘Backrub’ as the nickname of their company since the
system operated by checking the backlinks while estimating the relevance of the website. The
3
GOOGLE COMPANY
name was later on changed to google from the wrong spelling of ‘googol’ which means the
numeral one with a hundred zeros after it to signify that the company had the intention of
providing vast volumes of information. At this time, it was still running under the Sanford
university website. Brin and Page operated in a garage at Palo Alto, but after incurrence of
significant growth, they set up their first offices in the city. The company later had substantial
advancements such as the emergence of Gmail in 2004, the ability to map Mars and the Moon in
2005 and the use of Google Video in 2006.
Mission, vision, and values of Google Company
Mission
The corporate purpose of Google Company is ‘to organize the world's information and
make it universally accessible and useful.' From its launch, Google focuses on the development
of its proprietary algorithm for maximum efficiency in the organization of online info. Up until
now, the company is still focusing on making sure that information can be accessed by people
who need it (Scott, Jaffe, & Tobe, 1993). This mission also abides by the usefulness that a
business has to the users. The components of the mission are usefulness, universal accessibility,
organization and world’s information. The component of ‘world information is fulfilled through
crawling websites where there is an organization of information using Google's branded
computer algorithms (Scott, Jaffe, & Tobe, 1993). The mission of universal accessibility is
achieved through the offering of its products all over the world. Through the analysis and
personalization and analysis of extensive databases, google always adheres to its mission.
Vision
4
GOOGLE COMPANY
‘To provide access to the world's information in one click' is the corporate vision
statement of the Google Company. Google's business nature is a direct implementation of this
vision. For instance, the search engine service which enables people to access info from any part
of the world is the most famous product of Google Company (Scott, Jaffe, & Tobe,...