Price and Channel Strategy

User Generated

wbfflonor

Business Finance

Description

Purpose of Assignment

This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.

Assignment Steps

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

  • Price and Place/Distribution:
    • Distribution Strategies
    • Channels, Mass, Selective, Exclusive
    • Positioning within channels
    • Dynamic/Static Pricing Strategies
    • Channel tactics (Pricing)
    • Daily pricing, promotion pricing, List pricing

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6. The company chosen is Apple

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

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Explanation & Answer

Hi again. Kindly find attached. Do not hesitate to seek any clarification. Otherwise, i look forward to woring with you again. Thanks!

Outline
I.
II.

Introduction
Body

III.

Conclusion

IV.

References


PRICE AND CHANNEL STRATEGY

1

Price and Channel Strategy
Student’s Name
Course Number – Name of Course
University
Instructor’s
Date

PRICE AND CHANNEL STRATEGY

2

Price and Channel Strategy

It is important for a company to set a distribution pricing strategy in order to sell its
products on to resellers. The pricing strategy that is used has significant effects on a company
and determines its success or failure (Nagle & Müller, 2015). The price that is charged on
products determines how much profit is made; however, the right price should be chosen so that
the pricing strategy does not scare away customers. Apple Inc. is an international company
which is based in the United States and manufactures electronics, mobile phones, computer
software, desktops, and laptops. The company needs to distribute its products locally, and
internationally, therefore, it should have an effective pricing and distribution strategy. I p...

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