Deliverable Length: PowerPoint Presentation: 8 slides with speaker notes. Description: Big Data is everywhere and various businesses around the world are driven by Big Data. However, while some businesses rely on Big Data for organizational decision making, this does not mean that the implications and applications of Big Data are properly used to ensure optimal effectiveness for the organization For this scenario, you have been appointed as the Business Analyst for Big D Incorporated charged with providing authoritative recommendations to the Board of Directors. As the Business Analyst, the recommendation you provide will be based upon data calculated from statistical appropriate formulas. Be reminded that you are not the company’s statistician yet the Business Analyst and therefore responsible for interpreting statistical data and making the appropriate recommendations. Big D Incorporated was offered a series of business opportunities and it is your job as the Business Analyst to provide expert insight and justification for recommendations regarding these potential prospects. Assignment Details: Big D Incorporated has a business opportunity to provide two different types of information to a new client. As the Business Analyst, you are tasked to assess the financial feasibility of this opportunity. The new client is a retailer and looking to expand their product offerings. However, they are requesting Big D Incorporated to assist in the decision making process. Prepare a presentation that addresses the following: List at least 3 qualitative attributes of outdoor sporting goods about which they might want to ask consumers. Make sure at least1 of them is nominal.For each attribute that is ordinal, assign names for the endpoints of a 5 point rating scale.Explain the difference between nominal and ordinal data.Explain how nominal and ordinal data relate to a rating scale.List at least 2 quantitative attributes of outdoor sporting goods that market researchers might want to measure.Explain the difference between interval and ratio data.Include in your presentation the difference between a population and a sample. Do not forget about the target market.Note why it is important to avoid bias when conducting research (see note below). Note: Give 2 examples of possible populations for this test.

Week 8 Assignment - Promotion and Pricing StrategiesIntroduction "Entrepreneurs must determine what to sell, to whom and how often, on what terms and at what price, and how to get the product or service to the customer. In short, a marketing plan identifies a company's target customers and describes how it will attract and keep them. The process does not have to be complex." (Scarborough & Cornwall, 2015, p. 274).OverviewWith this assignment, you will address some of the basic areas within a marketing plan and help to refine your strategies for creating a successful business.Instructions Using the business from the assignment, Feasibility Analysis, write a 3–4 page paper in which you:Identify its primary target market.Specify three methods you will use to research customer needs and wants.Describe the marketing mix: a) product, b) pricing strategy, c) promotion, and d) placement or distribution.Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.Include at least two references outside the textbook.This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.The specific course learning outcome associated with this assignment is:Create a marketing plan to help a business effectively promote its products and services.