Assignment Instructions:Below you will find a link a slide presentation discussing the case history titled "Nimblefoot". Review the slides as well as case information After reading and reflecting on this case, please answer the questions posed on page 7 of the slide deck. Save as a Word document, minimum 2 pages, single-spaced, and submit to the Canvas Assignment. Click here to access the Nimblefoot presentation (https://s3.us-east-2.amazonaws.com/murproduction/O...) which offers some background provided by the professor for this case study. Create a Google Doc so that all team members can contribute, comment, collaborate at any time. Proofread the final document before you you save your final work as a Word document (.doc). Do not save as a .pages or .pdf file, nor provide a link to the Google Doc (which is only to be used to create your working draft). Alternatively, you can copy and paste your final work into the Canvas textbox, but proper formatting and any numbering needs to be maintained for gradability. Nimblefoot Case BackgroundNimblefoot is a manufacturer of women’s running shoes, which are sold through major sporting goods chain stores and specialty stores. Nimblefoot has targeted Trailrunner, a regional specialty store chain as a potential prospect for its latest product. Nimblefoot’s sales representative, Bradley Jackson, hopes to replace a competitor’s product in the Trailrunner stores. Bradley has begun planning his upcoming sales call on Susan Holloway, head buyer at Trailrunner. At a recent trade show, Bradley had a brief conversation with Susan and learned that Trailrunner’s management is interested in improving the profitability of the chain. Further, Susan made it clear that Trailrunner would only be interested in high-quality products.Current SituationBradley and his sales manager, Ashley Zamora, have been discussing the plans for the upcoming call on Trailrunner. Ashley asked Bradley to give her a summary of Trailrunner’s key buying motives and the related benefits that Nimblefoot could offer. In addition, Ashley wanted to review the information that would be required to support any claims made for the benefits, as well as additional ideas for how to reinforce the verbal content of Nimblefoot’s sales message. Bradley supplied Ashley with the requested information, as shown in Exhibit A. Ashley is now reading over Exhibit A and plans to give Bradley some feedback tomorrow morning.EXHIBIT A: Trailrunner's Buying Motives and Nimblefoot's BenefitsTrailrunner's Buying MotivesRelated Nimblefoot BenefitsSupport InformationReinforcement of Verbal ContentImprove Profitability 1. The profit margin is 6% higher than the product to be replaced.1. Cost and retail prices1. Example income statement with and without new Nimblefoot product2. Nimblefoot product has a significantly higher turnover rate than a replacement product, thus improving total annual profitability. 2. Use historic data for an existing product, projected turnover data for Nimblefoot. 2. Spreadsheet to illustrate the multiplier effect of new Nimblefoot products with a lower turnover rate. High-Quality Product1. Durable synthetic material features a waterproof, breathable upper1. Nimblefoot Website1. Customer interviews on Nimblefoot Website2. Support around arch and extra width through the forefoot creates better shock absorption2. Nimblefoot Website2. Customer interviews on Nimblefoot Website3. The proprietary outsole gives the best durability in high-wear areas.3. Nimblefoot Website3. Article from Running World magazineQuestions:In the role of Ashley Zamora, what specific comments and suggestions do you have for Bradley Jackson?Should a customer value proposition be developed before completing the information in Exhibit A?

Cultural Norms Fair and Lovely Advertising.pdfundefinedDefining Ethics and CSR in the International Marketplace - Alon & Jaffe Ch 16.pdf Rrequired: Your analysis should be submitted in two parts - ethics questions and CSR questions - each under the designated heading. The Ethics and CSR chapter provided will aid your efforts.  at least 4 pages in total. No grammar error please. No plagiarism. Double space, 12,( APA.) QUESTIONS: CSR 1. Identify the CRS issues and dilemmas.2. Consider and identify the CSR- focused stakeholders. 3. Identify and apply appropriate CSR decision-making/ analyses, identify consequences, and explain how these informed decision-making. 4. Choose a course of action. 5. Identify CSR actions the company can take. QUESTIONS : Ethics 1. Identify the ethical issues and dilemmas. 2. Consider and identify the stakeholders. 3. Identify and apply appropriate models/frameworks of ethical analyses(1 )and identify consequences of each(2) . (1 )This area reaches ethical sensitivity as well as Kohlberg’s stages of moral development as they relate to recognizing ethical issues/dilemmas. (2)  Embedded in this area is the opportunity to address and discuss the cognitive aspects of ethical decision-making, the developing disciplines of Cognitive Psychology, Social Psychology, and other Psychology disciplines, and the contributions that they have made to understanding ethical decision-making and the psychological impediments to ethical decision-making. 4. Choose a course of action.