You are a marketing consultant for a specialty coffee bistro and bakery. The business has been operating for about a year and is still not earning a profit. Your role is to determine the breakeven point and make recommendations on changes to one or more of the 4 P's: Product, Price, Promotion, and Place.The breakeven point (BEP) is the point at which total cost and total revenue are equal. A breakeven analysis calculates the BEP as:Breakeven Point = Total Fixed Costs / (Unit Price - Unit Variable Cost) or BEP = F / (P-V)In our example, the BEP = Total Fixed Costs / (Average Order Price - Variable Cost per Order). Using this formula, what is the breakeven point? In other words, how many orders would need to be sold before the business starts making a profit given the current price and cost structure?Here's the information you need to do the bistro's BEP analysis:Current Orders per Month750Average Order Price$11.00Variable Cost per Order$5.00Rent per Month$2,000.00Utilities per Month$400.00Labor per Month$3,000.00Calculate the BEP using the numbers and formulas above. Hint: total fixed costs in this case are the sum of rent, utilities and labor.In order to be profitable, the business will need to either increase revenue or decrease expenses. Make three recommendations on changes to the Product, Price, Promotion and/or Place that would be likely to increase revenue, decrease expenses, or both. Be creative and have fun with your ideas!Here are some examples of questions you could ask to help with your analysis:What changes could be made to the product to reduce variable costs?What changes could be made to prices to increase revenue, and how would you justify those price changes?Is increasing price the only viable pricing strategy, or could lower prices lead to increased orders beyond the bistro's BEP?What changes could be made to promotions (e.g., advertising, discounts, sales, loyalty programs) to increase the number of orders per month, remembering that promotions are expenses?After you calculate BEP, make three recommendations and be sure to explain why you believe your recommended changes could achieve the business objectives of reaching profitability by either increasing revenue or decreasing expenses, and recalculate the BEP based upon your recommendations to ensure that your recommendations result in profitability.Create a three slide presentation that includes your BEP calculations and three recommendations on changes to the 4 P's:Slide 1 - Introduction: include your name, instructor's name, course, and assignment due dateSlide 2 - Breakeven analysisSlide 3 - Three recommendations for changes to the 4 P's

[10 points] What are the main modes of transportation? Provide 1-2 advantages and disadvantage for each transportation mode.[15 points] What is the role of transportation in the supply chain? Discuss in a paragraph (150-200 words) providing examples of how transportation can positively and negatively impact supply chain performance.[15 points] Below are two recent scenarios/challenges that affected supply chains. Select one of them. Explain how it affects the supply chains. Suggest how to mitigate the impact on supply chain for the selected scenario/ challenge. (150-200 words)Shipping Container ShortageA container ship getting stuck in Suez Canal[15 points] Identify the appropriate modes of transportation for the following items. Provide reasoning for your choice:Google Pixel phones (made in China, sold worldwide)Nike running shoes (made in Vietnam, sold mostly in North America and Europe)Organic fruits and vegetables (made in South America, sold in North America and Europe)Pressure treated lumber (made in Albany, GA, sold in across the USA)Natural gas (see the map, sold in major US cities)[15 points] A hardware manufacturer signs a contract with Home Depot to provide wood screws. The plant nursery has 3 supply locations. They need to deliver to 12 Home Depot stores. The demand at each Home Depot store is 100,000 boxes. The trucks can delivery up-to 20,000 boxes and cost $1,000 per load plus $250 per delivery. The cost of holding one box in inventory for a year is $1.00. The supply chain manager of the hardware manufacturer is considering whether to use direct shipping from the supplier locations to retail stores (full truck loads in each shipment) or setting up milk runs from supplier to retail stores (without a distribution center). In each milk run, a truck may deliver to 2,3, or 4 Home depot stores. (Hint: See the class example and use the Excel template).What is the total cost (inventory holding + truck cost) for direct shipping option?What is the minimum total cost for milk-run using full trucks? Calculate the total cost for a truck delivering to 2,3, or 4 locations.What is the suggested shipping option? If the demand increases to 150,000 boxes per store, would your option change? Why or why not?[15 points] Serum Institute of India (SII) is the world’s largest vaccine manufacturer located in Pune, India. SII purchases the empty vials to store the produced vaccines from a supplier located in Chennai, India. SII purchases 50 million vials from the supplier each year at a price of $0.10 per vial. Each vial weighs 0.05 kgs (20 vials would weigh 1 kg). Following table shows the transportation options available. SII carries a safety inventory equal to 40% of the average demand for vials during the replenishment lead time. The holding cost rate is 25% per unit per year. Assume that there are 365 workdays per year. Also, assume that the transit time is lead time less one day.What is the total cost (transportation + safety inventory cost + in transit inventory cost + holding cost) for each transportation option?Which transportation carrier would you suggest? Why?[15 points] What is meant by “tailored transportation”? Providing an example, explain in a paragraph (150-200 words). undefined Carrier Quantity shipped (vials) Shipping cost ($/kg) Lead time (days) Rail 1,000,000 $ 0.50 4 Truck - Tata 50,000 $ 1.35 2 Truck - Leyland 100,000 $ 1.15 2 Truck - Hino 200,000 $ 1.00 2