You are the new account manager for the communication agency that handles integrated marketing communication (IMC) for the Special K brand. Your first decision is to conduct an IMC audit (review all IMC elements for the current strategy). You'll need to do the following:1. Identify and discuss advertising strategy, including major media classes (i.e., TV, mobile, social media, radio, websites, etc.). Here are examples: 'Women Eat''Keep It Real''Feed Your Change''Everybody Has a More'Describe the target audience demographically as well as psychographically (lifestyle, values, motives, etc.). What is/are the objective(s) (i.e., awareness, informative/knowledge, attitude change, behavioral incentive, other)? Based on the objective(s), how would you describe the communication 'problem' or need/want for the target audience? What is the general message the brand is communicating to the audience? This is the essence of the brand meaning that is shared among all Special K products (i.e., cereal, protein bars, breakfast bars, etc.). 2. Identify and discuss/explain all forms of consumer sales promotion utilized (i.e., coupons, price-off, contests, sweepstakes, sampling, other - distributed through any/all media). Why are they doing it? 3. Identify and discuss/explain events sponsored (or created) by Special K - why are they doing it?4. Identify and discuss/explain PR and publicity utilized by the brand (might include positive or negative stories created by other sources) - why are they doing it?5. Identify and discuss/explain interactive marketing efforts (online/digital/social media) - why are they doing it? Need references. 2 to 3 pages.

SHORT-TERM FINANCING AND OPTIONS CONTRACT Gregg, the CFO and the board of directors of Baldwin Inc. have taken enough time to discuss capital budgeting, dividend policy, and capital structure and now want to focus their attention on short-term finance and cash planning of the company. The board is considering the ways to improve the working capital management of the company. They are also discussing various sources of short-term financing and the minimum amount of money to borrow in the short-term to finance inventory and accounts receivable associated with sales growth. Gregg opened the meeting with the statement that the company must investigate its cash cycle and find ways to improve it because he has noticed a deterioration in the cash flow management of the firm. Gregg was worried that the inventory period of the company has increased from 70 days in the previous year to 80 days in the current year and the accounts receivable period has also increased from 47 days in the previous year to 55 days in the current year whilst the accounts payable period remains the same at 52 days. He explained that if the two components of cash cycle i.e. operating cycle and accounts payable period are not improved, the company might need to borrow $5.5 million short-term next year to fill the gap between short-term cash inflows and cash outflows. Gregg presented to the board the following ratios to show how the company has performed over the past two years: Exhibit 1: Asset Utilization Ratios of Baldwin Inc. Asset Utilization Ratios 2018 2019 Inventory turnover 5.14 times 4.5 times Inventory period 70 days 80 days Accounts Receivable period 47 days 55 days Accounts Payable period 52 days 52 days Operating cycle 117 days ? Cash cycle 65 days ? The Credit manager of the company, Josh Waters explained that the company can change some aspects of its short-term financial policy and find alternative financing policies to fund current assets to improve its working capital management. Another board member, Jacky Jackson was of the view that cash budget is a primary tool of short-term financial planning that can be used to improve the cash management of Baldwin Inc. She believed that having short-to-medium term cash budget for the next five years can help the company identify its short-term financial needs or opportunities and the required amount needed to borrow for the next five years. In that way the company will be able to arrange for short-term finance in advance to reduce the risk of cash shortages. With the expected improvement in current asset management of the company, some investors believe that the company’s stock price will increase. One investor, Desmond Clinton is of the opinion that buying a call option on the stock will give him the right to purchase more of the stock of the company now at a fixed price before the price of the stock jumps up. The stock price of Baldwin is currently $25. The exercise price is $30 per share. The call option and put option on the company’s stock expires in one year. The board is determined to improve the company’s short-term financial management policies and wants you to assist them achieve that objective. 1. Using the ratios presented by Gregg, the board chairman wants you to calculate the following and explain what they mean to all the board members: i). Operating cycle of the company for 2019 ii). Cash cycle of the company for 2019 2. Given the asset utilization ratios, do you think the cash management of Baldwin Inc. has improved or worsened over the past year and why? Suggest two ways to improve the cash cycle of the company 3. The board is concerned that the net working capital might be declining and not meet the $500,000 minimum requirement of the company. The company has a cash balance of $300,000, other current assets of $1.5 million and current liabilities of $1.3 million. Should the board worry about the company’s net working capital? 4. The board wants to adopt a restrictive short-term financial policy to improve on its cash management. Identify three aspects of restrictive short-term financial policy the company should consider. 5. The cash budget shows that the company will need $2 million to finance its working capital needs in next three years. List five sources of short-term financing the company can use to raise the money. 6. Mention to the board three activities that can increase cash of the company and two activities that can decrease cash of the company. 7. Explain to Desmond Clinton the difference between a call option and a put option.

In this assignment, you will be assessed based on the following Outcome:GM593-4: Analyze potential resource conflicts.This assignment is designed to evaluate your ability to assign the right resource to do the right work at the right time. Please note that resources include people, capital, equipment, and technology. Please note that key stakeholders may require changes to the original scope, and it is important that you consider the impact on the schedule and budget.The mayor of San Bernardino, CA recently met with the chief of police, and the discussion focused on decreasing the number of traffic accidents. A recent study shows that San Bernardino has a fatal accident rate of roughly 16 deaths per 100,000 residents. Chief of Police, Jarrod Burguan, recommended to Mayor Carey Davis, the use of an automated enforcement system, which are units that can track a car’s speed and create a video file of each event. Mr. Burguan attended a presentation by the National Highway Traffic Safety Administration (NHTSA) where he learned that fixed-camera speed enforcement units may reduce crashes by as much as 25%. After this discussion, Mayor Davis submitted the automated enforcement system proposal to the city council. The proposal was reviewed per normal procedures, and the feedback from the community was positive. While getting a speeding citation is unfortunate, the people of San Bernardino agreed that the problem needed to be addressed, especially since auto insurance rates were rising. To make the transition easier, Phase 1 of the project is to install the units in the 17 high-crash locations identified by the police department.Amanda Lancaster and Josh Cervantes were the two project managers from the City assigned to this important initiative. The schedule for the project was 14-months, and a budget of $2.3 million was approved. The money would cover all resource costs, including contractors, equipment, supplies, technology, and so on.At the 11-month mark, the project was behind schedule with only 8 units installed. The other notable problem facing Amanda and Josh was that all $2.3 million of the budget was spent. Aware of the situation, Mayor Davis has called Amanda and Josh for a meeting to discuss the situation.For this assignment, take the role of Amanda and Josh and provide responses to the following items:What proactive actions do you believe Amanda and Josh could have taken to keep the project on schedule?Given the project has spent the $2.3M budget, what is your recommendation regarding the nine (9) units that have to be installed? From a cost perspective, what are the options available to Amanda and Josh?A key council member wants assurance that the project will be completed in three (3) months or less. How will you address this individual?Amanda and Josh are concerned that people and equipment assigned for the project are sometimes unavailable when scheduled. What are reasons this problem might be surfacing during the execution phase?Based on what you learned from this assignment, what are five (5) lessons learned that you can share with the project managers.ComponentsTitle page formatted in current APA style with the following information: Title of the paper, your name, course number and section number, and date.A table of contents using the following headers: Introduction, Getting Project Back on Schedule, Securing Additional Funds, Key Stakeholder Wants Project Completed in 3 Months, Resources are Unavailable, Conclusion, and References.A minimum of three scholarly journal and textbook source references cited and credited according to current APA formatting style using a minimum of six in-text citations.The paper should be focused and to the point, containing between 600–800 words specific to the table of contents items, excluding references.