Market Sales Potential and the Chain Ratio Method

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Zvynab

Business Finance

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1. Use the chain ratio method to estimate the annual market sales potential for electric vehicles in: a. USA b. India c. China d. Brazil

Discuss the assumptions behind your sales forecast, and include all of your calculations. Make sure you use secondary sources to back up your assumptions.
2. Which elements of your calculations are controllables and which are uncontrollables? 3. How does each market fare, and what are the implications for vehicles manufacturers? 4. What is the relationship between market sales potential, STP, and a company’s market share

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Running Head: MARKET SALES POTENTIAL AND THE CHAIN RATIO METHOD

Market Sales Potential and the Chain Ratio Method
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MARKET SALES POTENTIAL AND THE CHAIN RATIO METHOD

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Market sales potential and the chain ratio method
1. Use the chain ratio method to estimate the annual market sales potential for electric
vehicles in
First, the chain ratio method is utilized in the calculation of the total market demand for
a product. Usually a base is used, such as the total population of a country.
a. USA
For USA, the base for estimating the sales potential will be the population.
Population in the USA= 325M
Assumptions
90% stay in urban areas…293M
10% stay in the rural areas…32M
Of the 90%, 4 % are children under 4 years…12M
16% are 15 years and below----47M
20% are under 25 years----59M
50% are below 70 years---146M
10 % are above 70 years----29M
Assuming 20% of those below 15 ye...


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