Write a 900 word paper in which you explain the importance of your selected company (X Cleaning Service's) vision, mission, and values in determining your strategic direction. Include the following -
A definition of the business, services, and customers by developing a mission statement. Ensure that you are differentiating your service. Create a vision of this organization that clearly demonstrates your decision on what you want your business to become in the future.
Define your guiding principles or values for this selected business considering the topics of culture, social responsibility, and ethics. Analyze how the vision, mission, and values guide the organization's strategic direction. Evaluate how the organization addresses customer needs and critique how they achieve competitve advantage.