Description
This is a team assignment I am only responsible for 250 words and need a couple powerpoint slides to go with the 250 words, the company chosen is Apple.
Purpose of Assignment
The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is the desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is the desired outcome.
Assignment Steps
As a Learning Team choose a brand (different from the Week 3 Learning Team Assignment) and a related brand strategy.
Step 1: Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo video, etc. which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy. The presentation should be a minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute minimum.
Note: Prezi presentations cannot be uploaded to the classroom. Please provide your instructor with the link to the presentation on the web. Prezi will provide you with a URL link to the presentation.
Step 2: Discuss and create a paper in a minimum 700 words the differences between the traditional media option and the new media option the team selected in terms of audience, reach, channel and content. Use the paper's content to create a couple slides in your team's 7-10 slides presentation. Likewise, use this content to capture your speaker notes in the PowerPoint presentation. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.
Note: Charts/graphs/tables in your Microsoft® Word write-up do not count towards the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment
Explanation & Answer
Find the attached paper. In case you need edits or clarification, kindly let me know.
Outline
Introduction
Body
Conclusion
References
Running Head: TRADITIONAL AND NEW MEDIA OPTIONS
Traditional and New Media Options
Name of Student
Name of Institution
1
TRADITIONAL AND NEW MEDIA OPTIONS
2
Traditional and New Media Options
When Apple was founded in the 1970s, its main product was a desktop. However,
through the years the company and its brand have evolved to become the most valuable in the
world. Founded by two friends to make cheap computers, the company faced several problems in
its formative years. Such problems included financial problems, managerial problems and even
sales of the products. These problems hampered the growth of the company’s brand (Lashins...
