Description
Read the case study found in your textbook on page 31, “The Evolution of Quality at Xerox”
Summarize the case study. Why did Xerox face a crisis? Analyze their Performance Excellence Process and please explain.
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- Write between 700 – 1,000 words using Microsoft Word in APA style, see example below.
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- Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
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Explanation & Answer
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Running head: THE EVOLUTION OF QUALITY AT XEROX
The Evolution of Quality at Xerox
Name:
Institution:
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THE EVOLUTION OF QUALITY AT XEROX
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Summary: The Evolution of Quality at Xerox Case Study
The reliability and quality of Japanese products are sources of substantial competitive
advantage. Growth has been accomplished through a cautiously orchestrated campaigns of macro
and micro policies, shop floor activities, and top management involvement (Garvin, 1988). In
1959, Xerox Corporation introduced Xerox 914, the first plain paper copier. The corporation
grew by employing a reliable and effective organizational model to market a technology ignored
by a majority of leading organizations (Chesbrough & Rosenbloom, 2002). Many people
perceived it as the most successful business product ever invented. During the 1960s, the
company grew, selling all it produced which enabled it to generate a revenue of $1 billion in
record-setting time. According to Lueck (1984), the copier became almost omnipresent in
American offices and changed workplace habits all over the world. Its competitive advantage in
the industry grew because of strong patents, minimal competition, and a growing market. In such
a business environment, the company's management was not pressed to concentrate on
consumers.
However, in the 1970s, Kodak and IBM infiltrated the high-volume copier market whi...
