In Wk 2, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now, you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance. Select and research a company that is having financial difficulties or is on the brink of bankruptcy.  Review “Where Can I Find a Company's Annual Report and Its SEC Filings?” from Investopedia. You can also access specific information about a variety of businesses in the University Library by searching the following databases: University Library > Databases > B > Business Source Complete University Library > Databases > E > EDGAR University Library > Databases > P > Plunkett Research Online Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance. Write a 1,050- to 1,400-word analysis. When writing your analysis, complete the following: Evaluate the company’s current financial plan, including charts and/or graphs showing financial data from the struggling company, and make recommendations for improvement. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance. Create a plan to implement the strategies you selected.

Research Report – Selling Overseas and Marketing in Another Country: This project should be completed individually. Select a product or service that you currently own (or use) and a country that you’re not familiar with. You are encouraged to select a product or service that is unique and innovative.Imagine that you are with the international sales department of the company that manufactures and sells the item (or service) that you are proposing to make or introduce in the country you have selected.The first step is to learn as much as possible about the country where you plan to market the product. Check almanacs, encyclopedias, the Internet, and library databases for the most recent information, paying particular attention to descriptions of the social life of the inhabitants, their economic conditions, and cultural traditions that encourage or discourage use of the product or service.Your Task – Write a five page report that describes the product or service you plan to market abroad (it must be another country other than the United States); briefly describes the country you have selected, indicates the types of people who would find the product or service attractive, explains how the product or service would be transported or introduced into the country (or possibly manufactured if materials and labor are readily available in the host country), recommends a location for a regional sales center, and suggests how the product or service should be sold. Your report is to be submitted to the chief operating officer of the company, whose name you can either make up or find in a corporate directory. The report should include your conclusions (how the product or service will do in this new environment) and your recommendations for marketing (steps the company should take immediately and those it should develop later). You are highly encouraged to include financials, action plan, and a social media strategy.General Format –The paper must be typedUse headings within the report when appropriate. For this report please include a Cover Page, Memo, Table of Contents, Introduction, Body, Summary, Conclusions, Recommendations, and a Bibliography (The Cover Page, Memo, Table of Contents, and Bibliography will not be counted towards the five-page requirement).Plan the paper carefully so as to develop an organized and non-redundant report. It should be organized and assembled as a continuous report and should not appear to be several independent segments bound together.You must have a minimum of five sources. Please cite your sources using APA Format – (the Writing Center can offer assistance if you do not know how to do this). These five sources must be SCHOLARLY. You should include peer-reviewed, journal articles. I would suggest reaching out to the library if you need help finding these - https://www.cuyamaca.edu/academics/support/library/default.aspx (Links to an external site.).Here is a good website explaining what these are - http://guides.library.cornell.edu/c.php?g=31867&p=201759 (Links to an external site.)Some other helpful sites include - http://owl.english.purdue.edu/owl/resource/560/01/ (Links to an external site.), http://owl.english.purdue.edu/owl/resource/557/01/ (Links to an external site.), http://www.cuyamaca.edu/tpagaard/EnglDept/Resources.htm (Links to an external site.)PreviousNext