Corporate Profile Reflection (4 Pages)

User Generated

Jevgre_F

Business Finance

Description

Table of Contents

Executive Summary : A brief background of the company – where it initially started, some relevant anecdotal information etc…. Careful not to get into trivial and non-pertinent ‘filler’ stories!

Competitive analysis :describe your main competitors. For example, what are their strengths/weaknesses, do they tap into the same market segments as you, what do they have that you don’t and what do you have that they don’tetc….

Performance review : for example, how did the revenues fluctuate over the past 5 or 10 years (no real need to go beyond that window). Same for the key competitors – pick 4 or 5 main competitors for this comparison. Explain strong shifts (up or down).

Market analysis : how has the market changed over the past few years? Trends, customer profiles, laws & regulations, etc…..

Conclusion : Would you invest in this company? Said differently, do you see this as a growth company that you would buy shares in? why?

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Explanation & Answer

Attached.

Running head: TEAM HORTONS INC

1

Tim Horton’s is a chain that was first established in Hamilton in the year 1964
specifically in Ontario. It is an has been to date a casual fast food restaurant known for its
services in offering their coffee as well as doughnuts.Subsequently, it has advanced into one of
the leading largest Canadian nation chains particularly in selling segments of baked goods. It has
therefore established more than 2000 branches of the store all across the state and have precisely
160 offices particularly in united states in the key markets. Tim Horton's is public incorporation
and is the most loved company in Canada.They, however, became the ultimate choices of donut
in the early 60s and remains accessible to date. With the increased tastes of the consumers so did
the Tim Hortons expand their opportunities. Therefore the most substantial change in the
product's chain took focus in 1976 where they introduced advanced phenomenal machine which
was named as donut hole sized bite which is available to date in different varieties.
The principal competitive companies towards Tim Horton’s company is a second cup,
Starbucks and Van Houtte.Tim Horton’s strengths are, it has workers over 100,000 since it’s the
largest company in Canada that offers services of fast food.Has 4500 plus Canada has other
restaurants and in the United States has 800 restaurants. It enjoys an image brand that is strong. It
is the company in the Canadian market for goods that are baked, also its strength in the coffee
market in Canada. Burger King purchased it in August 2014, and t...


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