Memorandum: Company Issues Assessment Rough Draft Due Date: 9-20 9-27 Final Draft Due Date: Format Example: Page 363_ in Business Writer BB Directions: Students will individually draft a one-page memo that presents an initial analysis and assessment of the challenges that their company faces in their specific area of specialization (Crisis Communication, Sustainability, Globalization, and CSR). Content: The overall purpose of this memo is to create an argument about which challenges are going to be the most important for your group to focus on moving forward. In order to make this argument, students must use third-party research/evidence to support why addressing those issues is important for the company. Students are required to discuss at least 3 specific challenges that are related to each company. Past Sys . Audience: squador The audience for this assignment is the student's group members. By completing the memo assignment, students are beginning the conversation among team members about particular issues that should be addressed when drafting the final group report and oral presentation. Format: The following aspects need to be included as part of each student's memos: Heading includes To, From, Date, and Subject Subject Line Should Be Specific towards the Purpose Statement Clear Beginning and Closing Distinct Purpose Statement One-Page in length No Signature Line is Necessary . Deliverables: This document should be submitted in correct file type (.doc/.docx/.pdf) to the BlackBoard Assignment Submission. Students are responsible for making sure that the final version of the document uploaded matches the correct document format. This assignment will be evaluated on content, format, style, as well as timeliness and appropriateness. Checklist: Memo Format and Style _Proper Spelling and Avoid abbreviations or Jargon Uses Active Voice instead of Passive Avoids Longer Sentences Uses Neutral but Persuasive Language Follows Format Example Memo Content Third-Party Research At least 3 specific challenges Overall Focus on Pillar Clear Purpose Statement Appropriate for Audience Grading: 5% of Semester Grade Other Assignment Notes: Memorandum Date: September 16, 2017 To: Macy's Board of Directors From: First Name Last Name (CSR Consultant) Subject: Macy's Current Corporate Social Responsibility Challenges Macy's has actively pursued corporate social responsibility since 2001. We have responded with programs and plans to become more environmentally friendly by reducing our carbon footprint. I have identified three specific challenges to maintaining our corporate social responsibility. To maintain an image of a company that is concerned with more than just profit and volume sales, these three specific challenges should be addressed: Part of our 5-Point Action Plan states that we will only pursue the most environmentally- friendly solution whenever sensible and possible within the context of our business requirements. Long-term corporate social responsibility requires an expansion of this point. Currently, Macy's performs Factory Audits on all of its factories worldwide that are contracted to produce the goods we design. However, this only ensures product quality and does not address working conditions in the factories. We must make an effort to ensure that working conditions in foreign factories are safe and environmentally friendly. Macy's revenue and Return on Sales has been dropping since 2014. As the company loses profit, we must make sure not to drop our ethical standards. We should continue in our mission to improve the quality of life of both the local community and society at large. Sales revenue is connected with corporate social responsibility. I would like to schedule a meeting the week of September 17, 2018 to discuss next steps in addressing these specific challenges Macy's faces related to corporate social responsibility.
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