Create an Executive Summary

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ygn1221

Economics

Description

Your company, a white goods manufacturer (primarily major kitchen appliances) based in the U.S. has decided to pursue international expansion opportunities in sub-Saharan Africa. In order to achieve economies of scale, your strategy is to limit local adaptation. Choose 2 sub-Saharan countries, prepare an executive summary that features aspects of the product where standardization will simply not be possible and adaptation to local customs will be essential.

2-3 paragraphs please with reputable sources

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Running head: EXECUTIVE SUMMARY

1

Executive Summary
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Institution

Our company is a multinational organization which engages in the manufacturing of
major kitchen appliances. The company seeks to explore international expansion opportunities in

EXECUTIVE SUMMARY

2

Ethiopia and Kenya. These two are sub-Saharan Africa country with relatively strong economie...


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