Description
You are a consultant who works for the Diligent Consulting Group. In this Case, you are engaged on a consulting basis by Loving Organic Foods. In order to get a better idea of what might have motivated customers’ buying habits you are asked to analyze the ages of the customers who have purchased organic foods over the past 3 months.
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Explanation & Answer
Attached.
Running Head: REPORT
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Report
Name of the student
Institution
Name of the Professor
Submission Date
REPORT
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Introduction
Recently, there have been increased number of people who love organic foods that
is, foods which are produced by the use of traditional methods. The global sales of
organic foods has been increasing rapidly hence the reason for the research. This
study sought to determine the drivers of the organic food demand. The empirical
studies done by the Diligent Consulting Group depicts that, the different reasons
why different people buy a particular product varies with the age group. Therefore,
in order to determine the main idea behind the increasing motivation of customers’
buying habits, as one of the Diligent Consulting Group consultant I was asked to
analyze different customers of different ages who have purchased organic foods for
at least three months.
Organic food industries, are industries that deals with foods which are produced
without the use of modern fertilizers or pesticides or any other chemical (Sahota,
2009). They are basically traditional-made foods. It is very difficult to determine
who the customers of organic foods are, because the customers vary from skeptical
consumers who sometimes switch gear to hard advocate consumers who are all time
consumers of the organic foods. The general target market characteristics of the
organic foods are hard to visualize because of the often and the varied fastidious
groups. However, according to Dimitri & Greene (2002), there are about three
organic food consumer demographics which are: Core Consumers, Periphery
Consumers and Mid-level Organic Consumers.
First, periphery consumers make about 14% of the organic food customers. These
type of customers don’t make any significant behavioral change in the organic food
market because they referred to as new customers in the market hence, they are not
regular buyers of organic foods. Mid-level organic customers are regular consumers
REPORT
of organic foods. They not only change their attitude towards organic foods but also
change their buying ...