Using Excel, create a frequency distribution (histogram) of the age data that was captured from the survey.

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User Generated

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UrycArrq

Subject

Business Finance

Course

BUS520 Business Analytics and Decision Making

School

Trident University International

Description

You are a consultant who works for the Diligent Consulting Group. In this Case, you are engaged on a consulting basis by Loving Organic Foods. In order to get a better idea of what might have motivated customers’ buying habits you are asked to analyze the ages of the customers who have purchased organic foods over the past 3 months.

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Age Data from Survey Response 42 65 70 38 34 41 51 38 44 37 47 75 52 68 29 73 66 61 38 65 23 42 57 75 30 47 23 48 78 41 28 47 34 75 23 40 44 36 56 21 21 68 62 39 59 65 38 74 72 70 24 45 42 33 43 35 63 34 48 66 68 60 24 67 46 40 32 64 53 49 46 43 48 78 77 43 48 44 56 27 27 54 66 38 78 30 28 60 57 24 29 58 57 57 34 25 70 58 62 32 71 25 38 54 70 36 35 64 74 58 41 26 73 34 52 57 28 58 24 23 55 45 41 39 Module 1 - Case DESCRIPTIVE STATISTICS, PROBABILITY, AND RISK ASSESSMENT Assignment Overview You are a consultant who works for the Diligent Consulting Group. In this Case, you are engaged on a consulting basis by Loving Organic Foods. In order to get a better idea of what might have motivated customers’ buying habits you are asked to analyze the ages of the customers who have purchased organic foods over the past 3 months. Past research done by the Diligent Consulting Group has shown that different age groups buy certain products for different reasons. Loving Organic Foods has sent a survey to 200 customers who have previously purchased organic foods, and 124 customers have responded. The survey includes age data of past customers who purchased organic foods in the previous quarter. Case Assignment Using Excel, create a frequency distribution (histogram) of the age data that was captured from the survey. You should consider the width of the age categories (e.g., 5 years, 10 years, or other). That is, which age category grouping provides the most useful information? Once you have created this histogram, determine the mean, median, and mode. After you have reviewed the data, write a report to your boss that briefly describes the results that you obtained. Make a recommendation on how this data might be used for marketing purposes. Be sure to conduct adequate research on organic foods industry, organic market analysis, and healthy food industry using IBISWorld database or other databases such as Business Source Complete (EBSCO) and Business Source Complete - Business Searching Interface in our online library. Provide a brief description on the industry background and the consumer changing attitudes and behavior toward healthy lifestyles. Also identify the customer demographics of organic food industry and explain how the customers of Loving Organic Foods are different from this target market. Data: Download the Excel-based data file with the age data of the 124 customers: Data chart for BUS520 Module 1 Case. Use these data in Excel to create your histogram. Assignment Expectations Excel Analysis Complete analysis in Excel using the Histogram function. Check the following video on histogram: https://youtu.be/4eLJGG2Ad30 If you are not so familiar with Excel, refer to the following link on Excel training videos: https://support.office.com/en-us/article/Exceltraining-9bc05390-e94c-46af-a5b3-d7c22f6990bb?ui=enUS&rs=en-US&ad=US Check the professional market research reports from IBISWorld database to find the industry analysis for your cumulative Session Long Project. IBISWorld Overview (n.d.). IBISWorld, Inc., New York, NY. IBISWorld Forecast (n.d.). IBISWorld, Inc., New York, NY. IBISWorld Data and Sources (n.d.). IBISWorld, Inc., New York, NY. IBISWorld Navigation Tips (n.d.). IBISWorld, Inc., New York, NY. Written Report • Length requirements: 4–5 pages minimum (not including Cover and Reference pages). NOTE: You must submit 4–5 pages of written discussion and analysis. This means that you should avoid use of tables and charts as “space fillers.” • Provide a brief introduction to/background of the problem. • • • • • • • • Provide a brief description of organic food industry and target market characteristics such as their demographics, lifestyles and shopping behaviors. Provide a written analysis that supports your Histogram age groups (bins). Based on your analysis of the histogram data, provide complete and meaningful recommendations as the data relates to Loving Organic Foods’s marketing strategy. Write clearly, simply, and logically. Use double-spaced, black Verdana or Times Roman font in 12 pt. type size. Have an introduction at the beginning to introduce the topics and use keywords as headings to organize the report. Avoid redundancy and general statements such as "All organizations exist to make a profit." Make every sentence count. Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words. Upload both your written report and Excel file to the case 1 Dropbox. Here are some guidelines on how to conduct information search and build critical thinking skills. • Emerald Group Publishing. (n.d.). Searching for Information. Retrieved from http://www.emeraldinsight.com/learning/study_skills/skills/searching.ht m • Emerald Group Publishing. (n.d.). Developing Critical Thinking. Retrieved from http://www.emeraldinsight.com/learning/study_skills/skills/critical_thinki ng.htm Privacy Policy | Contact
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Explanation & Answer

Attached.

Running Head: REPORT

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Report
Name of the student
Institution
Name of the Professor
Submission Date

REPORT

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Introduction

Recently, there have been increased number of people who love organic foods that
is, foods which are produced by the use of traditional methods. The global sales of
organic foods has been increasing rapidly hence the reason for the research. This
study sought to determine the drivers of the organic food demand. The empirical
studies done by the Diligent Consulting Group depicts that, the different reasons
why different people buy a particular product varies with the age group. Therefore,
in order to determine the main idea behind the increasing motivation of customers’
buying habits, as one of the Diligent Consulting Group consultant I was asked to
analyze different customers of different ages who have purchased organic foods for
at least three months.
Organic food industries, are industries that deals with foods which are produced
without the use of modern fertilizers or pesticides or any other chemical (Sahota,
2009). They are basically traditional-made foods. It is very difficult to determine
who the customers of organic foods are, because the customers vary from skeptical
consumers who sometimes switch gear to hard advocate consumers who are all time
consumers of the organic foods. The general target market characteristics of the
organic foods are hard to visualize because of the often and the varied fastidious
groups. However, according to Dimitri & Greene (2002), there are about three
organic food consumer demographics which are: Core Consumers, Periphery
Consumers and Mid-level Organic Consumers.
First, periphery consumers make about 14% of the organic food customers. These
type of customers don’t make any significant behavioral change in the organic food
market because they referred to as new customers in the market hence, they are not
regular buyers of organic foods. Mid-level organic customers are regular consumers

REPORT
of organic foods. They not only change their attitude towards organic foods but also
change their buying ...