FS18 Scenario Brief: Iron Cross
Our scenario for Fall 2017 will assume you are an account executive for a fictional public relations agency
known as Park Ranger Public Relations. Leslie Knope, APR, is your boss. Her contact information is
leslie.knope@ParkRangerPR.com and her phone is 123-456-7890. Your responsibilities include media
relations, event promotion and other duties as assigned.
We will further assume that your main client is Radical Sports Unlimited. This fictional company plans and
promotes races and exhibitions worldwide that fall into the category of “extreme sports.” In the past, RSU
has staged skydiving competitions, snowmobile races, mountain bike events and other such things.
Homer Simpson, RSU’s CEO, has developed a new concept he calls “Iron Cross.” Iron Cross is an
endurance race that combines the brutal distances of an Ironman triathlon with the brutal strength
demands of CrossFit and the “healthy-happy” focus of a Color Run. In a single day, contestants will swim
2.4 miles in outdoor venues, bike 112 miles and run 26.2 miles. Embedded in those events and distances
will be a number of obstacles, strength exercises and other challenges along with opportunities for
spectators to splash contestants with paint, ice and other substances. For example, during the run stage
contestants may be challenged at various intervals to stop and do a set number of pull-ups, or weighted
squats, or work their way across monkey bars, or be plastered with pink paint.
Simpson is promoting this as the most unique and demanding endurance event on the planet. Only elite
athletes will be able to complete the course. Those who do will join a small pantheon of the fittest,
toughest and happiest competitors in the world. Simpson wants to stage the first-ever Iron Cross in
Traverse City, Michigan.
Your task is to help Simpson promote his new concept by developing public relations tools as assigned.
THIS SCENARIO IS ENTIRELY FICTIONAL. THERE IS NO SPORT CALLED “IRON CROSS,” AND RADICAL
SPORTS UNLIMITED IS NOT A REAL COMPANY. PARK RANGER PUBLIC RELATIONS DOES NOT EXIST.
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