Industry Analysis

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To prepare for this assignment, review Figures 2.2 and 2.3 from your textbook and the text relative to Porter’s Five Forces of Competition framework. Consider the role of the following key forces of suppliers, substitutes, buyers, and potential entrants.

  • Select a Middle Eastern company of your choosing and assess the power of each of five forces on that firm: that is, how powerful are the buyers, suppliers, and substitutes? How formidable are the barriers to entry and how intense is the rivalry among existing firms?
  • Which of the forces has the biggest impact on the firm and why? What are the structural determinants impacting the firm?
  • Focus on how you see your chosen company positioned in the market vis-à-vis the five forces you have identified, and which recommendations would you give to the firm’s management to improve their position in relation to suppliers, buyers, barriers to entry, and competitors.

Your well-written paper should meet the following requirements:

  • Use Saudi Electronic University academic writing standards and APA style guidelines.
  • Support your submission with course material concepts, principles and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.


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Running head: INDUSTRY ANALYSIS

1

Industry Analysis
Institution Affiliation
Instructor’s Name
Student’s Name
Course Code
Date

INDUSTRY ANALYSIS

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Industry analysis

Abu Dhabi Commercial Bank
This is one of the largest commercial banks in the United Arab Emirates. It’s the third
largest bank by assets controlled by Abu Dhabi investment council who own 65%. The firm is
publicly traded company and was incorporated in Abu Dhabi in 1975 to undertake commercial
and retail banking activities. Across the UAE, it has 33 branches and two branches in India and
Cayman Island (Maine, 2017). This paper will discuss and assess the power of each of the
Porters five forces of competition. Some of the areas of discussion include the ability of the
buyers or consumers, suppliers, and the substitute services available. Secondly, new entrant
barriers and competition in the market will be discussed to find the impact on the firm and the
best solutions and recommendations for the problem.
Power of customers
The power of the consumer is determined by the influence they hold to alter the prices
and interest rate charges. In the banking industry customers are the borrowers and the depositor.
The power they hold on the borrowing rate and depositing rate can influence significant
decisions carried out by the bank. Additionally, their influence depends...


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