MKT 265 Module Four Blog Guidelines and Rubric Overview: The blog activities in this course are designed to be public for all students in this course, as well as your instructor. You should develop your blog using WordPress or Blogger. You should paste the link to your blog post in the discussion topic associated with each task. Please review the resources below prior to developing your blog, as needed:   Creating a Free Wordpress Blog—Tutorial for Beginners (15:36) How to Publish a Blog Post (1:32) Below are some additional resources for improving your blog:      How to Write a Blog Post for Beginners: This article is an introduction to writing blog posts. Blog Basics: Developing Your Blog: This article examines the purpose of a blog community and how to strengthen and develop that community. 12 Easy Ways to Improve Your Blog: This article examines important elements in developing your own blog. How to Drastically Improve Your WordPress Blog's Comments: This article examines how to better engage and manage your online community. Blogging Best Practices Prompt: In this blog assignment, you will discuss how to meet consumers’ needs by analyzing digital media. Select one of the examples of digital media below:    The Voice: Integration With Live Television Tale of the Tiger: Customer Service Whirlpool: Customer-Driven Social Media After analyzing your chosen example, respond to the following questions:     What was done successfully to meet the wants and needs of the target audience? How was the social and consumer experience addressed? Was this done successfully? Explain. How were the digital media followers handled? Is there something that could have been done differently to make that experience more efficient? Take a look at the company’s current website, major social media page, and/or mobile site, if applicable. What is the company doing effectively now? How are ethical engagements in social media helping with effectiveness? If the company is using a mobile application, how does the app meet the consumer’s need? Rubric Guidelines for Submission: You should create your blog in WordPress or Blogger and submit a link to your blog in the discussion topic in the Blog Post Links discussion topic. Your blog should be written in a professional voice and appropriately formatted for a blog. Any sources cited should cited in APA format. Blog entries must be between 400 and 800 words in length. Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value Insufficiently addresses what was done successfully in order to meet the wants and needs of the target audience Does not address what was done successfully in order to meet the wants and needs of the target audience 20 Minimally explains how successfully the social and consumer experience was addressed Does not explain how successfully the social and consumer experience was addressed 20 Describes how the Insufficiently describes how the followers in digital media followers in digital media were were handled handled Does not describe how the followers in digital media were handled 20 Recommends a different Recommendation to increase approach that can be efficiency is lacking in detail used to increase efficiency Recommendation to increase efficiency is not evident 20 Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 20 Meeting the Addresses what was Wants and Needs done successfully in order to meet the wants and needs of the target audience Social and Consumer Experience Digital Media Followers Efficient Articulation of Response Explains how successfully the social and consumer experience was addressed Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Total 100% Undergraduate Courses Proficiency Level Proficient Needs Improvement Not Evident Conceptual Meaning Performance meets expectations as specified in the outcome or objective. Performance approaches but does not meet expectations as specified in the outcome or objective. Performance is not evident. Value 100% 75% 0%
Purchase answer to see full attachment