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1.Why are Google, Apple, Tesla, Fitbit, Dyson, and Intel considered innovative? Did branding play a role? For which brands? What other brands would you nominate? Why? What role did branding play in your judgment for those brands?


2.In order to revitalize its brand with women, Reebok, the company that rode the aerobics craze over two decades ago, introduced Jukari Fit to Fly, an exercise program designed with Cirque du Soleil. A piece of equipment, the Fly Set, allows a person to fly through the air hanging on to a low trapeze. The goal is to invent a new fitness fad in exercise establishments with a program that is supported by a line of Reebok clothing.

Is this a transformational or substantial innovation that defines a new category or subcategory?

Evaluate its pros and cons for Reebok.

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Explanation & Answer

Hello, kindly find the attached completed work. Thank You.

Running Head: BENEFITS OF INNOVATION

Innovation and Branding
Student’s Name
Institution of Affiliation
Date

1

BRANDING AND INNOVATION

2
Introduction

The cooperate world has become a very competitive one in the recent past, to survive
every company has had to engage in innovative ideas. Among these many companies are;
Google, Apple, Tesla, Fitbit, Dyson, and Intel. Being innovative has become a part of every
company. Some companies have even gone ahead and set departments specifically responsible
for gathering innovative ideas from within and outside the world. This paper will look to shade
light on why the companies mentioned above are considered to be innovative.
The companies mentioned above are termed as innovative because of how they have
remained relevant and functional in a competitive market. They have embraced innovative ideas
and have invested ...

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