Strategic Marketing Plan: Innovation and Marketing

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Write a 700- to 1,050-word paper explaining the role of innovation in marketing and develop an innovative idea for the Week 6 final assignment.

Include a statement of how innovation is necessary to develop sustainable marketing strategies.

List at least one specific strategy for innovation you will be using in the final project.

Include an evaluation of the effectiveness of this strategy.

Format your paper consistent with APA guidelines

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Strategic Marketing Plan: Innovation and Marketing (due 9/28/18) Write a 700- to 1,050-word paper explaining the role of innovation in marketing and develop an innovative idea for the Week 6 final assignment. Include a statement of how innovation is necessary to develop sustainable marketing strategies. List at least one specific strategy for innovation you will be using in the final project. Include an evaluation of the effectiveness of this strategy. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. Strategic Marketing Plan: Innovation and Marketing Grading Guide MKT/593 Version 4 Product Design and Development Copyright Copyright © 2016 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Strategic Marketing Plan: Innovation and Marketing Grading Guide MKT/593 Version 4 Edited in accordance with University of Phoenix® editorial standards and practices. 2 Strategic Marketing Plan: Innovation and Marketing Grading Guide MKT/593 Version 4 Individual Assignment: Strategic Marketing Plan: Innovation and Marketing Purpose of Assignment Innovation is necessary in new product development and the marketing process itself. No matter what field or industry, without innovation companies will become stagnant and eventually go out of business. Often, innovation comes in the form of a new product or a new design to an existing product, but innovation also exists in the way companies market or sell existing products. For example, Tom’s sells shoes, and there is nothing outwardly innovative about their product; however, for every pair of shoes they sell, they donate a pair of shoes to someone in need. The innovation lies in the socially conscious sales strategy. We are seeking a truly innovative idea in this first week that students can develop into a viable product that the he or she is passionate about presenting. Grading Guide Content Met Partially Met Not Met Total Available Total Earned 7 #/7 Partially Met Not Met Comments: The student explains the role of innovation in marketing. The student develops an innovative idea for the Week 6 Final Assignment. The student includes a statement of how innovation is necessary to develop sustainable marketing strategies. The student includes at least one specific strategy for innovation that will be used in the final project. The student includes an evaluation of the effectiveness of this strategy. The student presents at least one peerreviewed source to support a strategy. The paper is between 700 to 1,050 words in length. Writing Guidelines The paper—including tables and graphs, headings, title page, and reference page—is Met Comments: 3 Strategic Marketing Plan: Innovation and Marketing Grading Guide MKT/593 Version 4 Writing Guidelines Met Partially Met Not Met Total Available Total Earned 3 #/3 10 #/10 consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Assignment Total Additional comments: # Comments: 4
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