blog writing

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Description

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Action items

  1. SCREEN: A 2-hour block of programming on either the CW or the Disney Channel.
  2. BLOG: In a blog post, describe how strategies like branded entertainment, product integration, and extractability are in play as well as how more traditional advertising works in relation to the programming.

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Explanation & Answer

Attached.

Running head: HOW ADVERTISEMENT WORKS IN RELATION TO PROGRAMMING

How Advertisement Works in Relation to Programming
Names:
Institution:

1

HOW ADVERTISEMENT WORKS IN RELATION TO PROGRAMMING
How advertisement works in relation to programming
After viewing a few programs aired on the Disney Channel, it is evident that modern
media companies are shifting towards branded entertainment, product integration, and
extractability as a form of integrating both entertainment and marketing. Unlike the past
where one was accustomed to occasional adverts in between entertainment content, many of
the large companies have begun funding content production as a way of branded
entertainment. In this case, one concept that can be learned from the Disney Channel is that
product placement has become rampant. By viewing a single cl...


Anonymous
Just what I was looking for! Super helpful.

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